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Best Digital Advertising Software & Services
What is PPC software?
PPC solutions reselling
Select an automated solution from Vendasta’s Marketplace or have Vendasta’s Marketing Services do the heavy lifting. Your clients will get found online—and the credit’s all yours.
Bundling PPC solutions with SEO management
Common features of PPC software
The most common features of PPC management software include:
- Ad agency management software
Make sure when choosing software that campaign management from creation to execution is entirely supported. - Reporting features
Tracking, transparency, and real-time updates are all need-to-have options in your PPC reporting. - Budget management
Set budgets for your client’s PPC campaigns and make sure they don’t go over with this common management feature. - Keyword research tools
Find out how often certain words are being searched online and tailor your campaigns to include the appropriate keywords. - Bidding
Find tools that allow for bidding optimization in PPC campaigns. This feature can be used to define, monitor, and update the bidding amounts for specified keywords.
Benefits of PPC software
Cost effective
Closely monitor spending
Increased revenue
Targeting
Tracking and transparency
What is the most used PPC platform?
Google Ads can be posted in nine different forms, but the three most common type of PPC ads includes:
- Display ads
Display ads typically show up as an image or video with a call-to-action along the edge of a website. - Dynamic search ads
Dynamic search ads target relevant searches depending on what the user types in their search. If it’s relevant to your clients landing page it can show up in that users search. - Social media ads
These are restricted to social sites and their parameters.
How do digital ads help local businesses?
The affordability of digital advertising means that local businesses can compete with larger chains and franchises. Not every business can afford prime-time TV advertising, but for a fraction of the cost, you can have your business appear at the top of Google search results or build a strong social media following.
Businesses also have the power to use precise targeting to reach their ideal audience. Ads can be directed to certain demographics, consumers searching for a specific solution, your competitors’ customers, and more! Digital ads target these consumers where it matters most—in the places where they can actually engage with the business.
In addition to the cost and targeting benefits, online advertising allows you to monitor campaign performance in real time. It’s easy to see how many people your clients have reached with their ads, and how many have chosen to engage with them. With ad performance right in front of you, you can instantly determine what is and isn’t working and make improvements until you’re happy with the results.
How can I help my local business clients with digital advertising?
Vendasta’s Marketplace offers a variety of resellable advertising products to help you create, manage, and monitor digital advertising campaigns for all of your clients.
You get to decide how much of the work you want to do. Run your own ads and use Advertising Intelligence for reporting, ‘set it and forget it’ with automated Google Ads, or leave it in the hands of Vendasta’s in-house digital advertising specialists. You can even choose to grey or white label your advertising efforts, making you the digital advertising hero your clients need.
Resellable digital advertising software and services for my local business clients?
What is white-label PPC?
White-label PPC is a management service for digital advertising. B2B companies are able to purchase, rebrand, and resell digital advertising solutions without having to hire an in-house expert. These solutions include services like white-label campaigns and reporting that adds in-demand products and services to your current offering.
White-label PPC: the ultimate guide to ROI for your clients →
The Vendasta option
You can also utilize Vendasta’s in-house Digital Advertising Services for your white-label PPC needs to fulfill PPC and digital ad campaigns. Our team features talented advertising professionals and has a proven track record of getting our partners’ clients found and selling online.
Let our advertising services team run your clients’ automated ads and campaigns on Google, Facebook, and YouTube, among other platforms. We also offer additional services like landing page creation and call tracking. You’ll love the results.
1. Let the software do it for you with automation
You don’t have to do all the work in the modern world of digital advertising: AI-powered solutions like Automated Advertising let you run powerful campaigns with your software doing the bulk of the work.
Connected to Google Search, GDN, YouTube, Bing, LinkedIn, Yahoo, and thousands of other sources, Automated Advertising is a great way to let technology grow your digital advertising offering. Find out how it works.
2. Track clients’ campaigns from a single location
Bring all of your clients’ PPC and digital advertising campaigns together in one place for easy tracking and comparison. From impressions, clicks, CTR, and other key metrics, you can make sure your clients’ campaigns are operating at their full potential and constantly proving ROI with PPC reporting software.
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Talk to one of our experts or try our software for free to discover exactly how we can help your business sell more at scale.