Today, advertising has become a crucial aspect of a business’s advertising strategy. To succeed in this cutthroat market, campaign managers must make use of potent advertising platforms and cutting-edge tools.

Vendasta’s advertising platform, MatchCraft, is a powerful advertising tool that empowers you to deploy high-performing campaigns.

In this article, we will explore the benefits of MatchCraft Google Connect and provide helpful tips and best practices for leveraging its capabilities for your clients.

What is MatchCraft Google Connect?

This innovative solution provided by the MatchCraft platform for effective management of Google Ads campaigns unlocks a number of highly anticipated functionalities that were previously unavailable via the platform or API. Now, you have the power to effortlessly create Google campaigns within MatchCraft and make changes.

MatchCraft's new functionality automatically integrates and synchronizes with Google Ads, allowing campaign managers to leverage the benefits of the MatchCraft platform for monitoring campaigns while also gaining access to Google's extensive features in one seamless single sign-on (SSO) experience.

Benefits of MatchCraft Google Connect

As a campaign manager, you're always on the lookout for new tools and platforms to help optimize your client's campaigns. MatchCraft Google Connect offers a range of benefits, including easy setup and integration with Google Analytics, user role management, and flexible budget-cycle support—just to name a few.

Better Tracking and Security

One of the key benefits of MatchCraft Google Connect is its seamless integration with Google Analytics. This integration allows for automated uploads of Google Analytics conversions to Google Ads, making it easier to track campaign performance and make data-driven decisions. Additionally, Google Connect offers user role management, which allows you to control who has access to your client's account and what they can do with it.

Flexibility and Enhanced Targeting

Another benefit of Google Connect is its flexible budget-cycle support. With reporting in retail amounts, you can easily track your client's budget and adjust it as needed. Additionally, Google Connect offers taxonomies for search advertising, which can help you optimize your client's ad targeting and improve their ROI. 

Exclusive Features

In addition to the above standard benefits, Google Connect also offers some exclusive features. For example, Connect accounts can use the Google Ads UI to access targeting or detailed Google Ads settings that are not supported via the MatchCraft UI or API. This bi-directional sync between MatchCraft and Google makes it easy to keep your client's campaigns up-to-date and ensure that the data is always accurate.

Video Ad Management

Finally, Google Connect also supports Google Video campaigns, making it easy to create and manage video ads for your clients. 

With all these benefits, it's clear that MatchCraft Google Connect is a powerful tool for any campaign manager looking to optimize their client's campaigns and get the best possible results. 

Tips and Best Practices for Leveraging MatchCraft Google Connect

Now that you’ve seen how Vendasta’s advertising platform MatchCraft Google Connect offers a range of benefits for campaign managers looking to optimize their client's campaigns, it’s time to learn how to use it effectively in order to achieve the best possible results.

In this section, we'll explore some tips and best practices for leveraging MatchCraft Google Connect to its fullest potential. From setting up clear objectives to strategy refinement, we'll cover everything you need to know to make the most of the MatchCraft platform. 

Set Clear Objectives

Clearly define your campaign goals and objectives with your client before getting started. Whether it's driving website traffic, generating leads, or increasing sales, having a specific focus will help you create better-targeted campaigns for your business.

Optimize Ad Creatives 

Invest time in crafting compelling ad creatives that resonate with your client’s target audience. Test different variations and optimize your ad copy, headlines, and visuals to increase engagement and click-through rates. 

Refine Targeting Strategies 

Take advantage of MatchCraft Google Connect's advanced targeting capabilities. Experiment with different audience segments and refine your targeting based on performance insights. Continuously monitor and adjust your targeting parameters to maximize your campaign's reach and effectiveness.

Monitor and Optimize

Regularly review your campaign's performance and make data-driven optimizations. We make it simple to identify underperforming keywords, ad placements, or demographics using the MatchCraft Google Connect tool so that you can make the necessary changes.

Video Tutorial: MatchCraft Google Connect

Ready to try out MatchCraft Google Connect for yourself?

In this video tutorial, we go step by step through how to update a campaign promotion with seamless synchronization across both platforms. We will also explore how to take advantage of Google Ads' auto-applied recommendations to use as keywords, headlines, and descriptions for your client’s next campaign. 

Enhance the Impact of your Advertising Campaigns with Matchcraft

MatchCraft Google Connect is a tool that enables campaign managers to deploy high-performing campaigns on Google Ads. By leveraging its advanced features and capabilities, you can optimize your content, improve targeting, and achieve better results for your SMBs.

Maximize your clients' ad budgets with MatchCraft and learn more about Vendasta’s other AI-powered marketing and customer engagement tools. Request a demo today! 

This blog was originally published on MatchCraft.com and has been migrated to Vendasta.com as part of Vendasta's acquisition of MatchCraft. We’ve preserved the content to ensure you continue to have access to the valuable insights and information shared here.