What Is a Connect Account?
Have you heard? Vendasta's advertising platform, MatchCraft, has just got even better with its all-new Connect.
But now you might be asking, “What is Connect?” Good question, and we’re glad you asked.
It's not just a multi-platform set of tools and features; it’s a new way to manage your Facebook, Bing, and Google Ads campaigns, delivering more flexibility and ad spend efficiency directly to your fingertips.
Here, let’s show you what it’s about.
Create and optimize search, social, and display ads
Key Features of the New MatchCraft Connect Account
Campaign Creation In-Platform
Connect accounts allow for the creation of Facebook, Bing, and Google campaigns directly in their respective platforms or all in one place via MatchCraft's platform. This means you now have a choice in where you kickstart your campaigns.
Freedom to Choose Where You Make Change
The magic doesn't stop there. With a Connect account, you also have the freedom to make real-time changes to your ads directly on your preferred ad platform or directly in MatchCraft. This means you get to take advantage of the best features in both scenarios.
Access to New Features
We’ve been listening to your feedback and got to work to make your advertising experience even better with MatchCraft.
Our newly unveiled Connect account opens doors to features that were previously beyond reach through the MatchCraft platform's User Interface (UI) or Application Programming Interface (API).
It's a big leap forward in empowering your advertising strategies, and we are excited to highlight all these new features for you in the following sections!
Campaign Types in Google Connect
Google Connect focuses on four core Google campaign types, each tailored to elevate your advertising game.
Google Search Campaigns
Including support for mirrored Bing Search campaigns, ensuring a comprehensive reach across the biggest search platforms.
Google Display Campaigns
Now with added support for remarketing, giving you more tools to engage and convert your audience with Google Display.
Google Performance Max Campaigns
Now, you can fully harness the power of Performance Max to supercharge your campaigns for optimal performance.
Google Video Campaigns (Reporting-Only)
While Google Video campaigns are read-only in the UI, they open the door to enhanced reporting through the Merchant Center, API reporting, and performance emails.
What's New for Existing Users with Connect
Account-level Extensions
Save time with a common set of site links, callouts, and structured snippets defined at the account level for all Connect segments.
Image Extensions
Add visual appeal to your search results with the introduction of image extensions.
Demographic Targeting
Refine your search segments based on audience demographics, adding a layer of precision to your targeting.
Audience Targets & Remarketing Lists for Search Ads (RLSAs)
Target search segments more precisely based on audience interests and previous visits to merchant websites, leveraging the power of Google Ads audiences.
Easy Campaign Onboarding
Link pre-existing search campaigns to the platform seamlessly, eliminating the need for a complex data migration.
Real-Time Changes
Experience the convenience of real-time updates, making it easy to pivot between this platform and your Google, Facebook, or Bing Ads effortlessly.
Access to Additional Google Features
Utilize Google features like promotion extensions and app extensions in conjunction with Google Connect.
Auto-Applied Recommendations (AAR)
Google Connect brings support for Auto-Applied Recommendations, aligning with Google's emphasis on AAR adoption for resellers.
Future Releases
The journey doesn't end with Beta 1—exciting developments lie ahead in 2024:
Expanding Features
Future versions will introduce broader support for existing Standard account features not yet available in current Connect accounts.
Combined Budgets
Look forward to supporting combined budgets for both Google and Facebook campaigns.
Efficiency Enhancements
Enhancements to Vendasta's advertising platform, MatchCraft, will streamline campaign creation and management, introducing advanced filtering, find/replace functionality, and more.
With the new Connect account on the MatchCraft platform, the future of digital advertising is at your fingertips. The power to create, manage, and optimize campaigns across Google, Bing, and Facebook is just the start. Embrace the possibilities, stay tuned for updates, and witness your advertising strategies reach new heights with Connect.
Are you ready to make the switch? Contact your client engagement manager to get started.
Are you new here? Maximize your clients' ad budgets with MatchCraft and learn more about Vendasta’s other AI-powered marketing and customer engagement tools. Request a demo today!
This blog was originally published on MatchCraft.com and has been migrated to Vendasta.com as part of Vendasta's acquisition of MatchCraft. We’ve preserved the content to ensure you continue to have access to the valuable insights and information shared here.