In the competitive world of marketing agencies, one thing is clear: attracting and retaining clients is the cornerstone of success. Without a strategic approach to client acquisition, even the most creative campaigns or robust service offerings can fall flat.

Client acquisition isn’t just about gaining more customers—it’s about building trust, showcasing value, and ensuring long-term growth. Whether you’re generating leads through compelling content, nurturing relationships with personalized communication, or fine-tuning your onboarding process, an AI employee can streamline tasks and enhance each step to secure long-lasting client relationships..

In this blog, we’ll break down the key components of a winning client acquisition strategy tailored for marketing agencies. From identifying your niche to leveraging cutting-edge tools and minimizing churn, this guide will provide actionable insights to elevate your agency’s approach and drive measurable results. Let’s dive in!

Table of Contents

• What Is Client Acquisition?
• Why Is Client Acquisition Important?
• Client Acquisition vs. Marketing
• The Client Acquisition Funnel
• Key Client Acquisition Channels
• 10 Client Acquisition Strategies for Agencies
• How to Measure Client Acquisition
• How to Improve Your Client Acquisition Strategy
• Transform Your Client Acquisition Strategy with Vendasta

What Is Client Acquisition?

A client acquisition strategy is a marketing strategy focused on converting leads into customers. Hence, it consists of the following steps that can be easily mapped on the sales funnel: lead generation, lead nurturing, and pushing leads toward signing a deal.

Every marketing agency needs to have a solid client acquisition strategy. If you can’t secure long-term customers for your business, how can you guarantee marketing ROI for your potential clients?

Here are the pillars of a customer acquisition strategy for a marketing agency:

• Define your marketing niche.
• Choose digital marketing channels you will rely on for your lead generation and lead nurturing.
• Prepare sales collateral and optimize your sales pitch to ensure prospects have enough incentive to convert.
• Streamline the onboarding process to elevate client management and ensure long-term customer satisfaction.
• Design a strategy to minimize customer churn, such as by starting a customer education program, leveraging upselling and cross-selling tactics, or leveraging retention marketing. 

Why Is Client Acquisition Important?

As a marketing agency owner, you understand the importance of client acquisition better than anyone else.

Drives Business Growth

It goes without saying that the more paying clients you have, the faster your revenue grows. Yet, no SMB owner will risk their precious budget by entrusting it to a marketing agency with poor reviews and a lack of customer success stories. This is where a robust client acquisition strategy becomes indispensable.

To begin with, it's important that you define your ideal customer profile and tailor your marketing strategy to their needs. Choosing the best digital marketing channels involves extensive analysis where you try out several channels and contrast them with each other to identify which ones bring in the highest number of conversions.

The larger the portfolio of completed projects you can show off, the more likely potential SMB owners are to trust you. Let’s take a closer look at AgeEnvy, one of Vendasta’s partners. Vendasta helped them roll out an effective packaging strategy.

AgeEnvy’s robust network of current customers and stellar reviews make it more likely for marketing managers at healthcare facilities to opt for their services. This is the power of social proof in action.

Balances Client Retention and Expansion

Remember that client acquisition isn’t only about attracting new leads. Decreasing customer churn is equally important. To develop client retention strategies, you should invest time and effort into identifying why your customers leave. Consider sending surveys to your former customers, asking them for valuable feedback. 

Did they decide not to extend their contract with your agency because of any of the following reasons:

• Convoluted onboarding process?
• Poor quality of client reporting that results in insufficient proof of marketing ROI?
• Change in business priorities?
• Subpar client management?

Understanding why your customers churn can enhance your client acquisition strategy. For example, if you discover that your clients feel like they are navigating a maze when communicating with your agency, then the number one step on your list of actions should be to create a user-friendly client portal.

If your former clients often report a change in business priorities, then you could either reconsider the pricing or bundling of your marketing services packages or boost your client re-engagement strategy. For example, you could leverage re-engagement email templates to convince old leads to return.

Secures Long-Term Stability in Competitive Markets

Did you know that 61% of marketing agencies don’t survive beyond 20 years? This short lifespan is largely due to the fact that the marketing industry is constantly changing. Consider the AI revolution, for example. 

More than ten years ago, many people couldn’t conceive of how indispensable webchats would become to any marketing strategy. Likewise, few could imagine the impact that generative AI will have on generating marketing content and boosting marketing analytics.

Staying on top of the trends is essential for survival. Hence, a robust client acquisition strategy incorporates the tools and resources necessary for marketing professionals to surf the winds of time effectively.

Client Acquisition vs. Marketing

As most have already transpired, if you post marketing content on a whim, without a regular cadence, and only occasionally log into your agency’s social accounts and dashboards to check how many likes and shares your most recent posts received, you are engaging in general marketing.

Client acquisition strategy demands far more investment of your time and effort. Not only should you define goals and pursue them, but you also need to critically evaluate the effectiveness of your efforts and tweak your strategy accordingly. 

Depending on the quality of your agency’s current online presence, if you don’t see a steady increase in conversions after three months at least and nine months at most, it means that your marketing and sales tactics need readjustment.

The Client Acquisition Funnel

To better understand what’s working and what’s dragging your agency back from reaching its full potential, it’s helpful to categorize your client acquisition strategy into chunks that correspond to every stage of the customer journey. Then, you can assess each of your marketing channels one by one in terms of their efficiency.

Brand Awareness

When increasing your agency’s online visibility, consider asking the following questions:

• How are your paid ads performing against industry benchmarks?
• Is the number of followers on your social media accounts increasing or decreasing?
• Is your online reputation positive or negative?
• How do your SEO metrics compare with those of your competitors?

If any of these questions expose a lapse in your marketing strategy, you should do your best to address it.

Pro Tip: Discover how you can triple the number of leads by enhancing prospecting methods with the help of several beginner-friendly AI tools featured in this video:

Interest

As a rule of thumb, leads become more interested in your services when you can provide them with value for free. You can’t deny that a video with a captivating title will definitely spark interest in your potential customers.

The law of reciprocity dictates that people are more encouraged to give back in a business relationship in response to receiving valuable information or resources for free. When your client acquisition strategy involves distributing ebooks, whitepapers, educational materials, or engaging YouTube videos for free, you are far more likely to nurture leads to the point when they’re ready to become paying clients.

Consideration

Yet, a goldmine of free content might not suffice on its own. Testimonials, case studies, and consultations are the last drops needed to tip the scales in favor of your marketing agency.

Testimonials provide social proof, reassuring prospects that your agency has a proven track record. The best way to leverage testimonials is to place them on your website’s homepage, service pages, and landing pages. You can also highlight them in email campaigns and social media posts. 

Case studies offer a deeper dive into your success stories by providing real numbers to quantify your impact. Nothing sounds more impressive to a prospective SMB owner than a story of success that highlights how your agency increased organic traffic by 150% in three months, for instance.

Last but not least, consultations provide a risk-free way for prospects to get a glimpse into what your partnership will look like. Remember that trust and relationship-building are essential for long-term partnerships. 

Intent

Promotions and discounts are tried-and-true methods for pushing hesitant leads toward making the final step. Here are some ideas that marketing agencies can implement in their client acquisition strategy:

• A free website audit.
• A free online presence audit.
• A discounted rate on one of the basic services, such as SEO optimization, social media setup, or PPC campaign management.
• A limited-time offer on a bundle of marketing services.
• Rewards for referrals.

Offering a free audit of an SMB’s online presence isn’t as difficult as it sounds. Here is a list of steps and free tools to do just that:

• You can easily perform off-page SEO (consisting of backlinks from other websites) using Google Search Console.
• You can assess the quality of social media profiles by examining profile optimization, posting frequency, and number of followers. 
• You can examine the business’s digital marketing campaign by calculating marketing ROI. 
• You can use Moz Local to check your potential clients’ citations on Google, Google Maps, Facebook, Bing, and other local search engines and directories.

Purchase

The onboarding process can make or break a new client’s experience with your agency. Your client acquisition strategy must contain a clear roadmap outlining the steps of your onboarding process and help you and your client get on the same page about what to expect.

If you have a dozen clients to look after, it might be worth allocating the budget to hiring several account managers who will offer dedicated customer service support for superior client management. With an AI employee in place, your clients won’t need to endure frustrations like dealing with different people or repeatedly requesting access credentials, as AI can handle these tasks efficiently and error-free..

Key Client Acquisition Channels

SEO 

Search engine optimization (SEO) is a foundation for bringing in consistent, organic traffic. You can achieve this by targeting the right keywords, optimizing your website, and producing relevant and high-ranking content. 

To implement a keyword strategy for your agency, consider defining keywords for each of the following categories:

• Targeting Keywords: These define your agency’s services (for example, SEO for healthcare professionals), feature your agency’s brand (for example, XYZ Marketing SEO), and specify your location, if you only serve clients in New Jersey, for example. 

• On-site Keywords: Client-centric keywords can inform your content marketing strategy by highlighting the ways in which your products or services can appeal to your target audience (for example, how to attract more patients to your dental clinic).
• Intent Keywords: Informational (for example, how to market my dental clinic), commercial keywords (for example, XYZ Marketing vs Magnetic Edge), and transactional keywords (for example, get PPC marketing services) can help you pop up in front of potential customers when they need you the most.

Next, make sure that you strategically disperse these keywords across your website, such as by including them in titles and H2 headings on various pages. Also, produce valuable content, such as blogs and social media posts that help you rank for these keywords.

Social Media Marketing

Social media platforms offer vast opportunities to connect with your target audience. Here’s a list of top lead-generation tools on various social media platforms:

LinkedIn is the number one platform for showcasing your expertise and building valuable connections.

Here’s an infographic that summarizes how incorporating agency networking into your client acquisition strategy can help your agency grow:

When it comes to Facebook, you can leverage Facebook Ads to reach your buyer personas based on location, industry, and interests.

Social listening and social monitoring are essential components of incorporating social media marketing into your client acquisition strategy. By understanding what your target audience values, complains about, or celebrates, you can tailor your messaging, content, and services to address their specific pain points and desires. 

Here’s a helpful infographic that helps you distinguish between social listening and social monitoring:

Content Marketing

Creating high-value content can attract and engage prospects at various stages of the buyer’s journey. Content marketing positions your agency as a go-to resource for marketing knowledge.

Downloadable resources like eBooks or templates in exchange for contact information can help you build a qualified lead list.

You can win the trust of prospects with the help of articles that address common challenges your potential clients face, such as “How to Improve Your Local SEO Strategy.” When you share tutorials, success stories, and agency highlights, you succeed in connecting with your customers on a more personal level.

Digital Paid Search

Platforms like Google Ads allow your agency to appear at the top of search results for highly targeted keywords. When advertising on search engines, focus on high-intent keywords, such as “best marketing agency near me” or “SEO services for small businesses.” 

Tools like Google Ads Manager help you to monitor campaign performance and optimize for cost-effectiveness. You can also use retargeting ads to stay in front of users who previously interacted with your website.

Email Marketing

Email marketing remains one of the most effective channels for turning leads into clients. By nurturing prospects with valuable information and offers, you can guide them through the decision-making process.

With plenty of email marketing automation tools available, this client acquisition channel is also one of the most effective ones. You don’t need to hire additional employees to send timely follow-ups, newsletters, and special promotions. An AI-powered CRM can get the job done for you.

Networking Events

In-person networking remains a powerful way to build client relationships. Always strive to present at conferences to position your agency as a leader in the field. Remember to collect contact information and follow up with prospects via personalized messages to maintain connections after the event.

Here are some upcoming marketing conferences you shouldn’t miss:

• B2B Marketing Exchange (B2BSMX) scheduled for February 24-26, 2025 in the Phoenician, Scottsdale
• Pavillion CEO Summit scheduled for January 22-23, 2025 in New Orleans, Louisiana
• Leadscon scheduled for April 7-9, 2025 in Las Vegas

Referrals

Your existing clients are one of your most valuable acquisition channels. Satisfied clients can become advocates for your agency, referring you to other businesses in their network.

A referral from a trusted source carries immense weight, making this one of the most cost-effective acquisition strategies. This is, in fact, one of the best ways to reduce your customer acquisition cost.

Partnerships

Partnering with complementary businesses can expand your reach and open up new client opportunities. Collaboration allows you to provide value to clients while leveraging your partner’s network. Look for businesses like web developers, graphic designers, or software companies that serve similar clients but offer non-competing services.

Here’s an inspirational case study about how Vendasta’s partnership with an IT services provider, DragonTech, helped the former grow its customer base by having its package of digital marketing solutions disseminated among SMBs in Chattanooga, Tennessee.

10 Client Acquisition Strategies for Agencies

1. Build a Professional Online Presence

Your website is the first impression that your agency makes on potential customers. That’s why it’s important to make it user-friendly, SEO optimized, and visually appealing. You should also define your unique selling proposition and create a cohesive brand around it. 

What does a cohesive brand look like? First things first, you should make sure that the color scheme of your website, the fonts, and the images align well with each other. For example, the marketing agency, Raccoon Eyes, balances orange and black colors effectively:

Also, the website maintains a consistent semi-realistic style for its images:

Yet, not every owner of a start-up marketing agency has enough financial resources to hire an in-house professional website designer. 

This is where Vendasta’s Website Pro builder becomes an affordable solution. Over decades, Vendasta has polished the process of website-building and can deliver a high-quality website with a free SSL certificate and built-in Google Analytics over a short period of time.

These days social media platforms are as important as websites. If a potential client searches your agency on Facebook and LinkedIn and comes up with empty hands, that wouldn’t be a good sign for them. They might raise valid doubts, such as how your agency will succeed in building their business’s online presence if your agency doesn’t even have a well-rounded online presence itself. 

Coming back to Raccoon Eyes, the agency has profiles on all five leading social media platforms: 

2. Optimize Websites for SEO and Mobile-Friendliness

According to WebFX, mobile-friendly websites are in high demand among B2B customers. With 67% of consumers more likely to buy from companies that have their websites tailored to mobile screens, it goes without saying that your agency should join the league of 26% of B2B marketers who plan to give a green flag to a mobile-first strategy.

Here are some tips from TechTarget on how to build a mobile-friendly website:

• A responsive layout makes sure that the website automatically adapts to the demands of the screen where it’s displayed.
• Pop-ups may not properly show on mobile devices, so it’s best to avoid them.
• Using large buttons ensures that the users of your website never need to struggle with hopping from one page to another.
• Testing out the font size to ensure that it doesn’t appear too small on mobile devices and adding ample spaces between inbound and outbound links on the websites enhances readability.

Website loading speed can make or break your user experience. According to Portent, websites with loading speeds that don’t exceed one second are more effective in driving conversions than those that load in 10 seconds.

To optimize your website loading speed, follow these tips:

• Use the following image formats: JPEG 2000, JPEG XR, AVIF, and WebP.
• Opt for lazy loading, when the images load only when users scroll down and land on them.
• Host videos on third-party platforms, such as YouTube.

Here are a couple of free tools to assess your website loading speed:

• SpeedLab provides a free report that assesses your website by using navigation timing API to gather parameters, such as page load time and browser processing. You should aim for page load times less than 2100 ms across browsers for your desktop website and for page load times less than 1500 ms across devices for your mobile website.
• Lighthouse is an easy-to-use tool that you can run in your Chrome DevTools and get a free audit of your website’s performance in terms of the metrics below: 

3. Offer Free Consultations or Resources

As mentioned above, providing free resources to your potential customers incentivizes them to engage with your marketing agency. Who doesn’t like freebies, after all? While you might already have a golden mine of useful ebooks and downloadable guides, Vendasta can help you up your game.

Vendasta’s white-label Snapshot Report is a great way to pitch your marketing services to potential clients by highlighting areas of their online presence that are in dire need of improvement.

Just imagine an SMB owner receiving a report that gives a B grade to their website. It’s quite a revelation that should motivate them to opt for your marketing agency’s services. 

4. Use Paid Ads to Target Specific Demographics

Google Ads is the best tool to put your marketing agency in front of potential customers. Imagine that your marketing niche is dental clinics, and one of the key services you offer is SEO. In this case, you want to create ads with targeted keywords, such as seo for a dental clinic. 

If you optimize your ad well, you will show up in SERPs for your prospective customers just like this marketing agency:  Note the elements that make this ad a success:

• The text doesn’t exceed 30 characters.
• A clear CTA with an offer that’s hard to reject.
• Quantifiable proof-of-performance.

LinkedIn Ads take paid advertising to the next level. They let you create marketing campaigns based on a range of objectives and specify your target audience down to details, such as job title, skills, and industry.

With four types of ads to choose from—Sponsored Content, Sponsored Messaging, Dynamic Ads, and Text Ads—you can execute effective B2B marketing campaigns, filling your sales pipeline with fresh qualified leads.

For example, Genesys, a company that sells customer experience technology, relied on LinkedIn Ads to execute its account-based marketing strategy.

5. Use Analytics to Track Performance and Adjust Strategies

Tracking key performance metrics, such as the number of conversions, is important for making the most out of your marketing efforts.

For example, if the amount of demos or phone calls that your agency receives is declining, it’s time to either revamp your Google ads, improve your LinkedIn Ads, or add a brand-new digital marketing channel. Who knows, maybe it will do a better job of converting your leads. 

If you are executing an omnichannel marketing strategy, it might be a good idea to opt for a dashboard that automatically pulls the data from all your marketing platforms, eliminating the headache of logging in and out all the time. 

Vendasta’s white-label client portal, known as a Business App, comes with Advertising Intelligence. This dashboard gives you visibility into all your marketing campaigns from one place. You can get reports on your Google Search and Display Ads, YouTube ads, Facebook ads, Instagram ads, and more.  

6. Attend Conferences and Industry Events

If you are a Vendasta partner, you will benefit from attending its events and webinars. For example, Ideas On Tap is a valuable series of free networking and learning events where you can meet like-minded individuals. 

Imagine that your agency builds websites. During Ideas On Tap, you can bump into a marketing agency owner whose agency doesn’t provide website design services. They might have a couple of clients in need of websites to send your way.

The cool thing is that Ideas On Tap is open to the public. So, you might even meet with local SMB owners needing marketing services. Remember to have your elevator pitch and business cards ready. 

Also, you don’t want to miss out on Vendasta’s webinars. These not only equip you with expert advice on how to grow your agency but can also connect you with marketing industry leaders.

7. Publish Case Studies and Client Testimonials

Publishing case studies and client testimonials is an effective strategy for client acquisition because it demonstrates your expertise, builds trust, and showcases the value of your services in a relatable and compelling way.

Here are a few ways you can leverage case studies and testimonials for maximum impact:

• Feature them on your website: Create a dedicated "Case Studies" or "Client Success" page.
• Incorporate them into sales materials: Add case studies to your pitch decks, proposals, and presentations to strengthen your value proposition.
• Use them in email campaigns: Highlight a relevant case study or testimonial in cold outreach emails to personalize your pitch.
• Promote on social media: Share snippets of testimonials as visually appealing posts or videos.
• Create downloadable assets: Turn case studies into downloadable PDFs for use as lead magnets on landing pages.

If you are searching for tools to streamline your process of collecting customer feedback, Vendasta’s Reputation Management software can help. You can not only resell these white-label tools to your clients but also leverage them for your own sake. 

Thanks to integration with third-party apps like QuickBooks Online, PetExec, and Jobber, Reputation Management software can automate the process of collecting reviews from your customers. It also allows you to display customer testimonials on your agency’s website in real-time.

To gauge the importance of having a robust portfolio of successful case studies, take a look at Vendasta’s Case Studies page. This extensive overview of how Vendasta’s partners benefit from the company’s white-label marketing software is sufficient social proof that makes it easy for prospective clients to convert.

8. Create Referral Programs to Incentivize Word-of-Mouth Marketing

Referral programs are crucial for client acquisition because they leverage the trust and credibility of existing clients to attract new business. Potential clients are more likely to engage with your agency when recommended by someone they trust, making referrals a cost-effective and high-converting marketing strategy.

Here are some ways you can leverage referral programs for client acquisition:

• Offer monetary incentives (e.g., discounts, cash rewards, or account credits) for successful referrals.
• Provide non-monetary perks like premium services, extended contracts, or exclusive access to new features.
• Use tiered rewards, where clients earn more for multiple referrals. 

If your agency isn’t yet using a CRM to execute your referral programs, you can consider Vendasta’s CRM.   This tool seamlessly integrates with Vendasta’s white-label marketing software, which you might want to consider if you don’t yet have a robust solution to manage all your SMB clients’ marketing strategies from one place.

Vendasta’s CRM makes it easy for you to capture, nurture, and convert leads. With Vendasta’s AI-powered webchat, you can automate the processes of handling customer inquiries and capturing key data for prompt follow-ups via text or email. 

You can get a comprehensive overview of all deals in your sales pipeline in a unified dashboard. All your leads also receive scores based on their likelihood to convert, making it easy for you to allocate resources based on the ladder of priorities.

9. Partner with Local Businesses or Industry Leaders

Here are some practical tips to help you form and leverage strategic partnerships effectively:

• Collaborate on co-branded marketing campaigns that highlight both your agency and your partner’s products and services (for example, create co-branded eBooks or run social media contests or giveaways that promote both brands).
• Partner with industry leaders to share each other’s posts, blogs, or promotional materials online.
• Participate in local business groups, chambers of commerce, and industry associations to connect with potential partners.
• Support local businesses by attending their events.

Strategic partnerships with leaders in the marketing industry, such as Vendasta, can help you scale your services effectively. Consider the partnership between Vendasta and Harvard Media, for example. 

Harvard Media which excelled in providing advertising services to its customers greatly benefited from adopting Vendasta’s integrated solution. Vendasta’s white-label marketing platform not only comes equipped with a built-in CRM system but also integrates with an extensive Marketplace that is home to more than 200 resellable marketing services.

The partnership allows Harvard Media to showcase unparalleled flexibility when it comes to responding to its clients’ ever-changing needs.

10. Implement Marketing Automation

With 76% of companies using marketing automation, your marketing agency shouldn’t miss out. If you are worried that marketing automation is too hard to implement, fear not! The key is a selective and gradual approach. Here’s a brief step-by-step guide on how to get started:

• Make a list of processes that you need to automate. 
• Score them in terms of priority and cost of implementation. 
• Discover co-dependencies.
• Look for tools to automate tasks that are the highest priority. Privilege solutions that allow you to automate several tasks at the same time so that you don’t need to worry about integrations later down the line.
• Provide role-specific training (e.g., sales team focuses on CRM workflows; content team on email automation).
• Marketing automation is not a “set it and forget it” solution. Regularly review performance and evolve your strategy.

Also, if you have a budget for it, you could employ AI consulting services to take the burden of planning and choosing off of your shoulders.

If you’re looking for tools to scale your agency effectively without too much overhead, Vendasta’s host of marketing automation tools can help. In fact, Vendasta’s AI employees are fully integrated with its white-labeled platform and can speed up manual and repetitive processes:

• Lead capture
• Lead scoring
• Lead nurturing with emails and text follow-ups
• Customer service
• Feedback gathering
• Social media posting
• Sending out email campaigns
• Answering FAQs

Pro Tip: If you want to learn more about AI employees, watch this video:

How to Measure the Effectiveness of Your Client Acquisition Strategy

Of course, to ensure your client acquisition strategy is effective, you need to keep tabs on the metrics. Here are a few essential ones you need to keep in mind:

Lead Generation Metrics help you gauge how effective the initial stages of your client acquisition strategy are. Use the formula below:

Customer Acquisition Cost (CAC) is the total cost of acquiring a new client. You can calculate it this way:

Conversion Rate is the percentage of your leads that turn into clients. The infographic below shows to you can calculate it:

Customer Lifetime Value (LTV) is the revenue potential of each client. It can be calculated using this formula:

To assess your client retention rate, use the following formulas:

How to Improve Your Client Acquisition Strategy

Personalize the Client Journey

Modern B2B customers increasingly value personalized engagement at every stage of the customer journey. 

Make sure to add a human touch to every step of your client acquisition process. When nurturing leads, instruct your sales reps to personalize cold outreach as much as possible. 

Instruct your sales team to tailor their sales pitches and demos to the unique pain points of every prospect rather than repeating the same messages over and over again.

Emphasize the importance of helping clients solve any challenges and discuss any confusion that may arise even after the deal is signed. 

Make Data-Driven Improvements

Measuring the performance of your client acquisition tactics and adjusting them if necessary helps you avoid shooting in the dark. How do you know if your strategy is effective, though? One way to get an answer to this question is by comparing CLV against CAC. 

If the LTV to CAC ratio is 3:1, this means that the financial value of your customers is three times greater than the cost associated with acquiring them. If you notice that your acquisition costs are high, but your clients churn too fast to justify your marketing efforts, you need to revisit your client acquisition strategy and make changes.

For example, if you notice that your employees spend too much time performing lead nurturing manually, you could optimize the process by introducing marketing automation. That way, you can help your staff spend more time providing personalized customer service to your clients, boosting their satisfaction.

Stay Competitive

Remember that most SMBs that seek marketing solutions hope to reap the benefits of the most innovative marketing trends. To stay competitive, consider leveraging top-tier digital products from Vendasta’s Marketplace.

For example, Vendasta’s comprehensive suite of AI employees mentioned above can impress your clients because of its highly effective marketing automation ROI.

Transform Your Client Acquisition Strategy with Vendasta

Here are a couple of case studies that will inspire you to partner with Vendasta. BookCleaningJobs.com and Jenn Newton Marketing were both seeking ways to enhance their client acquisition strategy. 

The former leveraged Vendasta’s client portal to reduce client churn by providing clients with real-time insights into marketing analytics and the progress of each marketing strategy. The latter succeeded in attracting new customers by expanding their services with the help of Vendasta’s Marketplace.

Pro Tip: Vendasta’s white-label client portal makes cross-selling and up-selling easy. The white-label Executive Report automatically recommends to your clients what additional services they might benefit from.

Take Your Client Acquisition Strategy to the Next Level

Having a solid client acquisition strategy is a prerequisite for your marketing agency’s success. However, it doesn’t need to be a one-person job. Vendasta’s marketing software, developed exclusively for marketing agencies like yours, can help you make every step of your efforts as effective as possible.

With Vendasta, you can streamline your lead generation, nurturing, and capturing. When you partner with Vendasta, you also get a ticket into a community of marketing agency owners who are as passionate about marketing as you are. 

Interested in partnering with Vendasta? Request a demo today.