7 SEO Automation Software to Improve Your Search Strategy

Today, getting noticed online is just as important for AI marketing agencies as it is for local businesses. And that’s exactly why you need to leverage SEO automation software to help you get ahead. 

You see, it's all about making your website more visible on search engines like Google and Bing. But doing it by hand can be time-consuming and tricky, especially with all the clients you are trying to juggle at the same time. That's where SEO automation software comes in handy.

In this guide, we'll walk you through seven types of SEO automation software. These tools make SEO easier by doing things like: 

• Finding the best keywords
• Checking your website's speed, UX, and accessibility
• Writing SEO-optimized content

So, if you want to boost your website's traffic and climb up the search rankings to attract local leads, stick with us as we explore the different SEO automation software options available on the market.

1. Keyword Research and Topic Ideation Tools

When it comes to SEO, finding the right keywords is the ticket to success. But searching for them manually can be a whole job in itself. Keyword research and topic ideation tools help take some of the edge off,  making keyword research much more achievable for your digital marketing agency as you scale.

Here’s what they do:

• Automated keyword research: These tools search the internet to find words and phrases that people are using to search for things related to your business.
• AI-powered topic clustering and content gap analysis: By analyzing user search behavior and content trends, these tools can cluster related topics and identify gaps in your content strategy.

Benefits of Keyword Research and Topic Ideation Tools

• Saves time: With these tools, you can find keywords way faster than doing it yourself.
• Helps you find the best words: They give you insights into which keywords are popular and which ones aren't, so you know where to focus your efforts and where to stop wasting your time.
• Improves your targeting: By knowing what people are searching for, you can create content that answers their questions and helps them out.

Example Tools

• SEMrush: SEMrush offers a comprehensive suite of keyword research tools, including keyword analytics, competitor analysis, and topic research.
• Ahrefs: Ahrefs is renowned for its robust keyword research capabilities, providing insights into keyword difficulty, search volume, and SERP analysis.
• Vendasta: For agencies looking to white-label an SEO tool to clients, Vendasta uses AI to suggest the perfect keywords to track in local search reporting.

With these types of SEO automation software, digital marketing agencies, and AI consultants can find the right keywords they need faster, enabling them to create content that attracts more visitors to their lead generation websites—but we’ll get more into that subject in the next section.

2. Rank Tracking and Reporting Tools

When it comes to algorithm preferences, things change quickly. Are you keeping up? Rank tracking and reporting tools are one of the best ways to keep tabs on keyword rankings and assess the effectiveness of your SEO efforts. 

They provide valuable insights into how your website is performing in search engine results pages (SERPs) and help digital marketing agencies track progress over time. Let’s take a look.

Here’s what they do:

• Automated rank tracking across search engines: These tools monitor keyword rankings on Google, Bing, and other search engines, providing real-time data on keyword performance.
• Customizable SEO reporting and dashboards: They generate detailed reports and customizable dashboards that display key metrics such as keyword rankings, organic traffic, and backlink profiles. 
• Monitoring of ranking fluctuations and SERP features: These tools track changes in keyword rankings and identify opportunities to optimize content for featured snippets, knowledge graphs, and other SERP features.

Benefits of Rank Tracking and Reporting Tools

• Performance tracking: Rank tracking tools allow agencies to monitor keyword rankings and assess the effectiveness of their SEO strategies over time.
• Client reporting: Customizable reports and dashboards make it easy to communicate SEO progress to clients and stakeholders, improving your transparency and accountability.
• Competitive analysis: By monitoring ranking fluctuations and SERP features, agencies can gain insights into competitors' SEO strategies and identify areas for improvement.

Examples

• Accuranker: A rank-tracking tool that provides accurate and up-to-date data on keyword rankings across multiple search engines.
• SE Ranking: This tool offers customizable reporting features and in-depth analytics to track keyword rankings and SEO performance.
• Vendasta: Discover your client’s local search presence with an innovative tracking grid (see below) where you can quickly identify areas for improvement.

3. Content Creation and Optimization Tools 

Crafting top-notch content is one of the best ways to fast-track your online success. After all, how otherwise can leads be sure you have the experience to solve their problems? The more useful, high-quality content you’ve got going on, the better your chances of landing quality leads.

If you are a resource-strapped startup with only a small team of creatives, this type of SEO automation software is great because it is designed to make content creation easier and more effective, especially for SEO purposes.

Here’s what they do:

• AI writing assistants: These tools offer suggestions and guidance to improve your writing, making it more engaging and SEO-friendly.
• Content optimization: They analyze your content and provide recommendations on how to enhance it for better search engine visibility.
• Automated content briefs: These tools help you plan your content by generating outlines and topic ideas, saving you time and a whole lot of research.

Benefits of Content Creation and Optimization Tools

• Time-saving: By automating certain aspects of content creation, these tools help agencies produce quality content in less time.
• Enhanced quality: With AI-powered suggestions and optimization tips, content can be tailored to meet both user needs and search engine requirements.
• Improved SEO: By following the recommendations provided by these tools, agencies can increase their chances of ranking higher in search engine results over time.

Example Tools

• Jasper: An AI writing assistant that helps users improve their writing by providing suggestions and feedback.
• Surfer SEO: This tool offers insights and recommendations for optimizing content to improve its search engine visibility.
• Frase: A platform that assists with content planning by generating outlines and topic suggestions based on user input.

By leveraging these types of SEO automation software, agencies can better streamline their content creation process and achieve better results in their SEO efforts.

4. Technical SEO Audit Tools

Technical SEO, in a lot of ways, can be considered the backbone of any successful website. They are great for identifying and fixing technical issues that could negatively impact your search engine rankings.

Here’s what they do:

• Automated website crawls and audits: These tools scan your website to identify technical issues such as broken links, duplicate content, and crawl errors.
• Detection of technical SEO issues: They can hone in and pinpoint areas of improvement related to your site’s structure, URL optimization, and metadata.
• Monitoring of site speed and Core Web Vitals: These tools track important metrics like page load times and user experience factors to ensure the best website performance.

Benefits of Technical SEO Audit Tools

• Efficiency: Automated website crawls and audits save time compared to manual inspections, allowing agencies to identify and address technical issues quickly.
• Accuracy: These tools provide comprehensive reports on technical SEO issues, ensuring that nothing falls through the cracks.
• Improved user experience: By monitoring site speed and Core Web Vitals, agencies can enhance user experience, leading to higher engagement and better rankings.

Examples

• Screaming Frog: A popular tool for crawling websites and identifying technical SEO issues such as broken links and duplicate content.
• DeepCrawl: This tool provides in-depth insights into website architecture and technical SEO issues, helping agencies improve site performance.
• Sitebulb: An auditing tool that offers actionable recommendations for optimizing technical aspects of a website for improved SEO.

With these tools, agencies can ensure that their websites are technically sound and optimized for search engines, setting the stage for higher rankings, increased organic traffic, and hopefully, more paying clients. 

Pro Tip: Get proactive to keep your website running its best by using AI to detect PHP errors and recommend solutions. Vendasta’s AI Tools integrated into Website Pro actively do this for sites hosted on our platform. 

5. Conversion Rate Optimization Tools

Conversion Rate Optimization (CRO) tools are essential for maximizing the effectiveness of landing pages and improving the overall conversion performance of websites. These tools help agencies identify areas for improvement, test different variations, and optimize user experiences to increase conversion rates.

What they do:

• A/B testing and personalization for landing pages: CRO tools allow agencies to create and test different variations of landing pages to identify the most effective design, messaging, and calls-to-action.
• Heatmap and session recording analysis: They provide visual insights into user behavior on websites, including where users click, scroll, and spend the most time, helping agencies identify usability issues and opportunities for optimization.

Why they're useful:

• Optimizing user experiences: CRO tools help agencies understand how users interact with their websites and identify areas where improvements can be made to enhance the user experience and increase conversions.
• Testing and iteration: By conducting A/B tests and analyzing user behavior with heatmaps and session recordings, agencies can test different hypotheses and iterate on their website designs to continually improve conversion rates.
• Data-driven decision-making: CRO tools provide valuable data and insights that allow agencies to make informed decisions about website optimization, ensuring that changes are based on evidence rather than assumptions.

Examples:

• Optimizely: A popular A/B testing platform that allows agencies to create and test different variations of landing pages, forms, and calls-to-action to optimize conversion rates.
• VWO (Visual Website Optimizer): An all-in-one CRO platform that offers A/B testing, multivariate testing, and heatmap analysis to help agencies improve website performance and increase conversions.
• Hotjar: A user behavior analytics tool that provides heatmaps, session recordings, and user surveys to help agencies understand how users interact with their websites and identify areas for improvement.

By leveraging these CRO tools, agencies can optimize their websites for maximum conversion effectiveness, improve user experiences, and ultimately drive better results for their clients.

6. Competitor Analysis Tools

Competitor analysis tools play a crucial role in understanding the competitive landscape and identifying opportunities to improve SEO strategies. They provide valuable insights into competitors' online presence, including their backlink profiles, content strategies, and keyword rankings.

What they do:

• Automated backlink analysis of competitors: These tools analyze competitors' backlink profiles to identify potential link-building opportunities and assess the quality of their inbound links.
• Content gap analysis vs. top-ranking pages: They compare the content of competitors' websites to top-ranking pages in search results, highlighting gaps and opportunities for optimization.
• Monitoring of competitor keyword rankings: Competitor analysis tools track competitors' keyword rankings and identify keywords they are targeting, allowing agencies to refine their own keyword strategies.

Why they're useful:

• Identifying opportunities: By analyzing competitors' backlink profiles and content strategies, agencies can identify opportunities to improve their own SEO efforts and gain a competitive advantage.
• Benchmarking performance: Competitor analysis tools provide insights into competitors' SEO performance, allowing agencies to benchmark their own performance and set realistic goals for improvement.
• Informing content strategy: By analyzing competitors' keyword rankings and content gaps, agencies can identify topics and keywords to target in their own content creation efforts.

Examples:

• Ahrefs: A comprehensive SEO tool that provides in-depth competitor analysis, including backlink analysis, content gap analysis, and keyword research features. 
• SpyFu: A competitive intelligence tool that allows agencies to spy on their competitors' PPC and SEO strategies, including keyword rankings, ad copies, and backlink profiles. 
• Vendasta: An AI-driven tool that tracks competitors' rankings and generates reports on keyword usage and customer interactions.

With these tools, agencies can gain valuable insights into competitors' SEO strategies, identify opportunities for improvement, and refine their own SEO tactics to achieve better results in search engine rankings.

7. On-Page SEO Analysis Tools

On-Page SEO Analysis tools are indispensable for ensuring that website pages are optimized effectively to rank higher in search engine results pages (SERPs) and attract organic traffic. These tools help agencies identify areas for improvement in on-page elements and content, ultimately leading to better search engine visibility and user engagement.

What they do:

• Automated on-page optimization recommendations: On-page SEO analysis tools scan website pages and provide actionable recommendations for optimizing meta tags, headings, images, and other on-page elements to improve search engine rankings.
• Content grading for target keywords: They analyze the relevance and quality of website content in relation to target keywords, providing insights into keyword density, semantic relevance, and readability.

Why they're useful:

• Improving search engine rankings: On-page SEO analysis tools help agencies identify and fix on-page optimization issues that may be holding back website pages from ranking higher in SERPs, leading to increased organic traffic and visibility.
• Enhancing user experience: By optimizing on-page elements and content for target keywords, agencies can improve the relevance and readability of website pages, resulting in better user experiences and higher engagement metrics.
• Tracking progress and measuring success: These tools provide metrics and performance indicators that allow agencies to track the impact of their on-page optimization efforts over time, enabling them to measure success and make data-driven decisions.

Examples:

• Surfer SEO: A comprehensive on-page SEO tool that analyzes website pages against top-ranking competitors and provides recommendations for optimizing content, headings, and meta tags to improve search engine rankings.
• Clearscope: An AI-powered content optimization platform that analyzes the relevance and quality of website content in relation to target keywords, providing insights into keyword usage, semantic relevance, and readability.
• MarketMuse: An advanced content intelligence platform that uses AI to analyze website content and provide recommendations for optimizing on-page elements, improving search engine rankings, and enhancing user experiences.

With the help of these on-page SEO analysis tools, agencies can ensure that their clients' websites are optimized effectively for search engines, driving organic traffic and improving overall online visibility and success.