AI has become ubiquitous and deeply integrated into the way social media platforms operate. From recognizing emerging trends to delivering personalized content, AI-driven features have transformed the landscape. For agencies specializing in social media management, leveraging this technology is no longer optional—it’s essential to stay competitive.

With a vast array of social media management software for agencies available, many come equipped with cutting-edge AI features designed to streamline workflows, enhance analytics, and drive exceptional results. If you’re juggling multiple client accounts and wondering what tools to choose in 2025, we’ve got you covered. 

This blog explores key features of the top 10 social management software that are empowering agencies to stay ahead in the competitive social media space.

Table of Contents

• What is Social Media Management Software for Agencies?
• Key Features to Consider in Social Media Management Tools for Agencies
• Top 10 Social Media Management Software for Agencies in 2025
• How to Choose the Right Social Media Management Software for Your Agency
• Why Vendasta is the Best Choice for Marketing Agencies in 2025

What is Social Media Management Software for Agencies?

Managing multiple client accounts across various platforms can be overwhelming without a unified strategy. Social media management software for agencies is a specialized tool designed to streamline these efforts, allowing marketing teams to efficiently oversee and manage the complexities of multiple accounts in one centralized platform.

By taking a unified approach, agencies can save time, maintain consistency, and address client needs more effectively than by tackling issues piecemeal across different platforms.

AI software provides features like centralized dashboards for seamless account management, tools for creating and scheduling content across various platforms, and analytics to track performance and measure ROI.

In 2025, social media management software will be indispensable for agencies. Social platforms are becoming more complex, with algorithms and features evolving quickly. At the same time, clients expect clear, measurable returns on their investments in social media. Your agency needs scalable solutions that can handle these demands while allowing you to stay creative and strategic.

Key Features to Consider in Social Media Management Tools for Agencies

Choosing the right social media management tool for your agency isn't just about ticking boxes—it’s about finding a platform that supports your growth, keeps your clients happy, and makes your life easier.  Here are the key features to prioritize: 

1. Scalability

As your agency grows, so does your workload. The right tool can handle multiple client accounts effortlessly, allowing you to onboard new clients without worrying about hitting a wall. Look for platforms designed to scale with your operations, no matter how many accounts you’re managing.

For example, Polaris Marketing, a digital agency in Burbank, California, scaled from $250,000 in gross revenue in its first year to $1 million by its third year with the help of Vendasta's platform. Vendasta’s scalable tools enabled Polaris to seamlessly manage their growing client base, ensuring efficiency and quality service as they expanded.

2. Automation

Why spend hours manually scheduling posts or creating reports when automation can handle it for you? Social media management tools with robust automation features let you schedule content, publish across platforms, and generate reports with just a few clicks—saving time while ensuring consistency.

Anderson Marketing Group leveraged Vendasta’s automated tools to streamline digital advertising, website services, and reputation management. This efficiency helped them generate $807,000 in gross marketplace revenue, proving how automation drives growth for agencies.

3. Analytics and Reporting

Clients want results, and you need the data to prove your efforts are working. Advanced analytics and reporting tools provide insights into performance, audience engagement, and ROI. Bonus points if the tool lets you customize reports to match your clients’ unique goals.

Symboliq Media, a full-service digital marketing agency, leveraged Vendasta's multi-location reporting tools to manage and optimize campaigns across numerous client locations. By utilizing comprehensive analytics, they provided clients with transparent performance metrics, building trust and demonstrating value. This data-driven approach contributed to a 150% increase in total annual revenue, showcasing the power of effective analytics and reporting in driving agency growth.

4. Collaboration Tools

Teamwork makes the dream work, but only if everyone’s on the same page. Look for tools with built-in collaboration features, like approval workflows, task assignments, and client feedback loops. These make managing campaigns with internal teams and clients smoother than ever.

Devon Hennig, a self-employed marketing consultant, achieved a six-figure passive income through Vendasta's Affiliate Program. By leveraging Vendasta's comprehensive suite of tools, Hennig effectively collaborated with the platform to create SEO-optimized content and strategic calls to action. This partnership streamlined his promotional efforts, leading to significant financial success.

5. Integration Capabilities

A great social media tool doesn’t work in isolation. It should integrate seamlessly with your other marketing tools—like CRMs, email marketing platforms, and analytics software—to create a unified ecosystem that boosts productivity.

LocalEdge, part of the Hearst Corporation, partnered with Vendasta to integrate reputation management and social media tools into their existing systems. This streamlined operations, centralized client data, and contributed to over $19 million in gross marketplace revenue, showcasing the power of seamless integration.

6. White-Label Options

If you’re offering social media services under your agency’s brand, white-labeling is a must. White-label social management software lets you customize dashboards and reports with your branding, so your clients get a polished, professional experience that feels 100% yours.

By focusing on these features, your agency can invest in a tool that simplifies processes, enhances results, and keeps clients coming back for more. Check out the six game-changing features you can find in Vendasta’s social media management software. 

Top 10 Social Media Management Software for Agencies in 2025

1. Vendasta

Vendasta is a robust marketing and social media management platform tailored for agencies like yours that cater to small and medium-sized businesses (SMBs). With this, your agency can streamline operations while delivering high-quality services to clients.  Standout Features: 

• White-Label Solutions: Vendasta allows you to offer fully branded social media services, ensuring a seamless and professional client experience.
• Integrated Client Portal: This portal makes communication and collaboration effortless, giving clients real-time access to their social media insights and campaigns.
• AI-Powered Automation: From content scheduling to engagement tracking and reporting, Vendasta’s AI features take care of repetitive tasks, allowing agencies to focus on strategy and creativity.
• Marketplace Access: Vendasta provides access to a broad marketplace of additional marketing tools, such as reputation management and digital advertising, that complement social media efforts.

Pricing:

If you're a startup agency, you can opt for the Basic plan, priced at just $99 per month. For medium-sized companies and multi-location businesses, the Premium plan is available at $799 per month.

Best For:
Vendasta is ideal for agencies looking for an all-in-one, white-label social media management solution that integrates seamlessly with tools for client acquisition, engagement, and retention. If you aim to scale your operations and deliver measurable results while keeping your brand front and center, Vendasta is the perfect option. 

2. Hootsuite

Hootsuite is one of the most well-known and widely used social media management tools, offering powerful scheduling, monitoring, and analytics features to agencies of all sizes. Its user-friendly interface and robust capabilities make it a go-to choice for handling multiple client accounts.  Key Features:

• Multi-Platform Scheduling: Schedule posts across a wide range of social media platforms, from Facebook and Instagram to LinkedIn and TikTok, all from a single dashboard.
• Advanced Analytics: Get in-depth performance insights to track engagement, audience growth, and ROI for clients. Generate detailed reports to showcase results effectively.
• Team Collaboration Tools: Assign tasks, manage approvals, and collaborate seamlessly with team members to streamline workflows for campaigns and projects.
• Social Listening: Monitor brand mentions and track industry trends to stay ahead of the curve and provide timely responses for clients.

Pricing: 

The Professional plan starts at $99 per month, the Team plan at $249 per month, and the Business plan at $739 per month. Hootsuite also offers a custom Expertise plan, available upon request, which is anticipated to be even more expensive.

Best For:
Hootsuite is ideal for agencies managing diverse social media platforms for multiple clients. Its combination of versatility, collaboration features, and analytics ensures agencies can maintain efficiency and deliver results across various campaigns.

3. Sprout Social

Sprout Social is a powerful social media management platform that stands out for its advanced analytics and reporting capabilities. It will help you make data-driven decisions, engage effectively with audiences, and deliver measurable results for your clients.  Key Features:

• Social Listening: Gain valuable insights into brand mentions, industry trends, and audience sentiment, allowing you to tailor your strategies for maximum impact.
• Engagement Tools: Manage and respond to messages from multiple social platforms in one unified inbox, ensuring no client interaction slips through the cracks.
• Advanced Analytics: Dive deep into performance metrics, audience demographics, and campaign effectiveness. Customizable reports make it easy to share detailed insights with clients.
• Team Collaboration: Streamline workflows with task assignments, approval processes, and real-time updates, keeping your team aligned and efficient.

Pricing:

The Standard plan starts at $199 per month, the Business plan at $299 per month, and the Advanced plan at $399 per month. The Enterprise plan is available upon request and is priced higher than the other plans.

Best For:
Sprout Social is great for data-driven agencies prioritizing detailed insights to refine strategies and demonstrate ROI to clients. Its robust analytics and social listening capabilities make it a valuable asset for delivering high-impact results.

4. Buffer

Buffer is a straightforward and user-friendly platform designed to simplify social media management. Its focus on content scheduling and publishing makes it an excellent choice for teams looking to streamline workflows without unnecessary complexity.  Key Features:

• Simplified Scheduling: Schedule posts effortlessly across multiple platforms, including Instagram, Twitter, Facebook, LinkedIn, and Pinterest, from an intuitive social media dashboard.
• Content Planning: Organize and plan content with a clear calendar view, ensuring consistency and balance across campaigns.
• Engagement Tracking: Monitor audience interactions and respond promptly to comments and messages to maintain client relationships.
• Analytics: Access basic performance insights to track key metrics and refine social strategies.

Pricing: 

Buffer offers budget-friendly plans ideal for startups managing fewer accounts. From the Free plan to the Team plan, you can select the option that best suits your needs, with pricing ranging from $5 to $10 per month.

Best For:
Buffer is ideal for small to mid-sized agencies seeking a streamlined workflow for content scheduling and publishing. 

5. Agorapulse

Agorapulse offers a comprehensive suite of tools, including a built-in CRM, to streamline client communication, content management, and reporting.  Key Features:

• Social Inbox: Manage and respond to all messages, comments, and mentions across platforms from a unified inbox, ensuring no interaction is missed.
• Publishing Tools: Schedule, publish, and preview posts effortlessly while maintaining a consistent content strategy across multiple platforms.
• Advanced Reporting: Generate in-depth reports on performance, engagement, and ROI to showcase results to clients in a professional and easy-to-understand format.
• Team Collaboration: Assign roles, tasks, and permissions within your team to keep social media workflows organized and efficient. 

Pricing:

The Standard plan starts at $79 per month, while the Advanced plan is priced at $149 per month, making them ideal for small to medium-sized agencies. 

Best For:
Agorapulse is ideal for agencies that need comprehensive client communication tools. Its robust CRM features and centralized inbox make it ideal for managing multiple client accounts while fostering clear and effective communication. 

6. Planable

Planable is a collaboration-first social media management tool designed to make content planning and approval a seamless experience. With its visual-first approach, it’s perfect for agencies that value real-time collaboration with clients and internal teams.  Key Features:

• Visual Content Calendar: Plan, schedule, and organize social media posts using a highly visual calendar interface that’s easy for teams and clients to navigate.
• Approval Workflows: Simplify content approval by allowing clients and team members to review, comment, and approve posts directly within the platform.
• Feedback Tools: Streamline communication with features that let users leave comments and suggestions on individual posts, ensuring everyone stays aligned.
• Real-Time Collaboration: Work alongside team members and clients in real-time to create and fine-tune campaigns, fostering better communication and faster decision-making.

Pricing: 

Planable is another cost-effective solution for startup agencies, with plans ranging from $33 to $49 per month.

Best For:
Planable is ideal for agencies that prioritize content collaboration with clients. Its intuitive tools for feedback and approval make it a standout choice for ensuring smooth workflows and clear communication in content planning.

7. Sendible

Sendible’s customizable dashboards and white-label capabilities make it a favorite for agencies looking to deliver a professional, branded experience to clients.  Key Features:

• Custom Dashboards: Tailor your workspace to suit your agency's unique needs, making it easy to manage multiple client accounts from one centralized hub.
• White-Label Options: Provide clients with a branded experience by customizing reports and even the platform interface to reflect your agency’s identity.
• Advanced Reporting: Generate detailed reports with performance insights across platforms, helping you showcase results and track ROI effectively. 
• Content Scheduling: Schedule posts in advance across platforms with a focus on maintaining consistency and optimizing timing.

Pricing: 

Sendible offers five plans: Creator, Traction, Scale, Advanced, and Enterprise, with pricing ranging from $29 to $750 per month.

Best For:
Sendible’s white-label features and client-centric tools make it an excellent choice for delivering a polished, professional service.

8. Zoho Social

Zoho Social is a budget-friendly social media management tool offering a range of features that simplify content scheduling, monitoring, and performance tracking.  Key Features:

• Smart Scheduling: Schedule posts at optimal times for maximum engagement or use Zoho’s publishing queues to maintain a consistent posting schedule.
• Monitoring Tools: Keep an eye on brand mentions, keywords, and audience sentiment across multiple platforms to stay proactive in client engagement.
• Analytics and Reporting: Access detailed analytics to measure performance, track ROI, and generate customized reports for clients. 
• Integration with Zoho Suite: Easily connect with other Zoho tools, like CRM and email marketing, for a comprehensive approach to client management.

Pricing: 

Zoho Social provides a variety of plans tailored for agencies and businesses, with pricing ranging from $10 to $320 per month.

Best For:
Zoho Social is great for cost-conscious agencies that need strong automation and analytics tools without sacrificing quality. It’s a reliable, scalable solution for agencies managing multiple clients on a budget.

9. CoSchedule

CoSchedule is a dynamic AI-content marketing calendar that integrates seamlessly with social media management tools. It’s helpful in aligning your social media efforts with broader content marketing strategies for a cohesive approach to client campaigns.  Key Features:

• Marketing Suite: Access a range of tools for campaign management, task assignments, and team collaboration, ensuring that everyone stays on track.
• Content Calendar: Plan, organize, and schedule both social media posts and broader content marketing initiatives in one centralized calendar. 
• Performance Reporting: Track the effectiveness of both social media campaigns and content marketing efforts to deliver unified insights to clients.
• Integration Capabilities: Sync with tools like WordPress, Google Analytics, and popular social platforms to streamline workflows.

Pricing: 

CoSchedule offers affordable plans, with pricing ranging from $19 to $49 per month.

Best For:
CoSchedule is ideal for integrating content marketing with social media management. Its holistic approach ensures alignment between social strategies and broader marketing goals.

10. SocialPilot

SocialPilot is a scalable and cost-effective social media management tool designed to handle high volumes of content.  Key Features:

• Bulk Scheduling: Upload and schedule multiple posts at once, saving time and ensuring consistency across all client campaigns.
• White-Label Reports: Generate branded reports for clients, showcasing key metrics and campaign performance.
• Team Collaboration: Assign roles, manage tasks, and create approval workflows to ensure smooth teamwork and accountability.
• Content Calendar: Visualize and organize scheduled posts with an intuitive content calendar, making it easy to stay on top of all campaigns. 

Pricing: 

SocialPilot offers four plans, with pricing ranging from $25 to $170 per month.

Best For:
SocialPilot is great for growing agencies managing high volumes of social media content across multiple platforms. Its scalability, bulk scheduling, and white-label features make it a strong choice if you’re looking to streamline operations and scale effectively.

How to Choose the Right Social Media Management Software for Your Agency

Finding the perfect social media management software for your agency is like choosing the right teammate—it needs to fit your marketing automation workflows, support your goals, and grow alongside you. With so many options out there, how do you choose the best one?

Here’s what you need to know to choose the right social media management software for agencies:

1. Assess Your Agency’s Needs

Start by taking a good look at what your agency truly needs. Ask yourself:

• How many clients do you manage, and how many accounts are you juggling?
• Which social media platforms do you focus on—Facebook, Instagram, TikTok, LinkedIn, or all of the above?
• What kind of reporting do your clients expect? Simple summaries or in-depth analytics?
  Understanding these essentials will help you zero in on tools that align with your unique workflow, ensuring you don’t overpay for features you won’t use or miss out on ones you truly need.

2. Evaluate Must-Have Features

When it comes to features, focus on what truly makes a difference:

• Automation: Does the tool save you time by automating tasks like scheduling, publishing, and reporting?
• Integrations: Can it connect with your CRM, email marketing platform, or other essential tools for a smoother workflow?
• Analytics: Look for software that provides actionable insights to help you refine your strategies and showcase ROI to clients.
• Scalability: The best tools can keep up with your growth, whether you’re managing five clients or fifty.

3. Consider Budget and ROI

Let’s face it—budget is always a factor. But instead of just looking at the price tag, think about the value the tool will bring:

• How much time and effort will it save your team?
• Will its features improve client satisfaction and retention?
• Does it offer pricing plans that match your current needs, with room to scale?
  The goal is to find a tool that balances affordability with functionality, helping you deliver more without overextending your resources.

4. Scalability and Customization

Your agency is growing—so your software should grow with you:

• Scalability: Choose a tool that supports unlimited accounts or offers flexible pricing tiers so you’re not stuck upgrading too soon.
• Customization: Look for white-label options that let you brand dashboards, reports, and even the client interface. This not only reinforces your agency’s professionalism but also gives your clients a polished, seamless experience.

The Bottom Line

Honestly, it’s difficult to choose just one tool as the best social media management solution. Each one has distinct features and capabilities for different needs. While many of these tools share similar core functionalities, their specific strengths and variations make them better suited for particular use cases or audiences.

Choosing the right social media management software for agencies is about more than just ticking boxes—it’s about finding a solution that empowers your agency to work smarter, deliver better results, and scale effortlessly. 

Why Vendasta is the Best Choice for Marketing Agencies in 2025

Social media is evolving, and agencies need a tool that doesn’t just keep up but helps them get ahead. That’s where Vendasta shines.

By offering a comprehensive suite of tools tailored to the needs of modern marketing agencies, Vendasta empowers teams to scale efficiently, deliver exceptional results, and stand out from the competition. 

Here’s why Vendasta’s Social Marketing is the ultimate choice for agencies in 2025: 

1. All-in-One Platform

Managing multiple tools for social media, SEO, and client engagement can get overwhelming—and costly. Vendasta combines everything you need into one cohesive platform. From social media management services and content scheduling to client engagement and campaign tracking, the platform simplifies workflows and eliminates the hassle of juggling multiple software subscriptions.

2. White-Label Capabilities

First impressions matter, and Vendasta’s social media management platform helps you leave a lasting one. With full white-labeling options, you can brand the platform with your agency’s logo, colors, and identity.

This allows you to offer a seamless, professional experience to clients while building trust and reinforcing your agency’s value. Plus, you can resell additional digital products from our marketplace. 

3. AI and Automation

Time is money, and Vendasta’s AI marketing automation tools save both. Its smart workflows handle tasks like content scheduling, engagement tracking, and performance reporting, freeing up your team to focus on strategy and creativity.

Automation ensures your operations run smoothly, even as you scale.

4. Integrated Marketplace

Vendasta doesn’t stop at social media. Its integrated marketplace offers access to a range of complementary tools, from Local SEO and reputation management to digital advertising and email marketing.

This all-in-one ecosystem allows you to expand your service offerings without investing in additional software or tools.

5. Proven ROI

Vendasta is more than just a software solution—it’s an investment in your agency’s growth. By streamlining operations, enhancing client communication, and delivering measurable results, the platform helps you improve efficiency, retain clients, and drive revenue.

Its robust reporting features make it easy to showcase your impact and demonstrate clear ROI to your clients.

Vendasta isn’t just a tool—it’s a game-changer for marketing agencies in 2025. Its all-in-one approach, customizable branding, AI-driven automation, and extensive marketplace make it the ultimate solution if you’re looking to scale your services, impress clients, and stay ahead of the competition.

Take Your Agency’s Social Media Management to the Next Level

Efficiency and scalability are the keys to success for any marketing agency. The social media management tools mentioned above stand out from the rest. Explore all the options and look for appropriate features and functionalities to zero in on the right tool. 

Why settle for less when you can have it all? Take the first step toward transforming your social media management process. Explore Vendasta’s solutions today and see the difference for yourself—schedule a demo and discover how Vendasta can elevate your agency’s operations and results.