What Are the Benefits of AI? 10 Key Advantages

We have all heard about AI, especially in marketing. According to data, around 77% of marketing agencies report adopting AI software, with a majority of those expecting their use of AI to keep growing.

If you’re still wondering whether your marketing agency should rely on AI-powered technology, you may ask a valid question—What are the benefits of AI?

This article will cover the key benefits of AI software in the marketing industry as well as equip you with concrete examples of AI tools you could use to grow your marketing agency.

What Is Marketing AI? 

To begin with, it’s necessary to define AI. AI (artificial intelligence) is a simulation of human intelligence that equips computer programs with the ability to think and learn independently.

Existing AI can be categorized into two groups based on its functionality:

• Reactive AI operates within predefined rules and cannot learn from new data or experiences.
• Limited memory AI temporarily stores information that it can later access and learn from to make informed future decisions.

There’s another valuable way of categorizing AI based on whether it effectively interacts with other platforms or not: 

• Stand-alone task automation and machine learning AI apps help execute only one task at a time.
• Integrated task automation and machine learning AI apps merge with platforms allowing these platforms to seamlessly perform a range of tasks. 

Marketing AI is an umbrella term that covers an array of software and tools that use machine intelligence to perform marketing tasks.

Now, let’s dive right into the ten benefits of AI.

1. Automates Repetitive Tasks

Did you know that 68% of customers are willing to pay more for a product if a company has excellent customer service? Speedy responses are an essential part of superior customer service, according to 89% of consumers.

Answering FAQs is one example of repetitive tasks that might consume a lot of your marketing agency’s employees’ time and could be easily automated.

What other repetitive tasks do your employees need to perform daily? Here’s a non-exclusive list:

• Email Management
• Content Scheduling
• Reporting and Analytics
• Administrative Tasks

AI tools, such as AI chatbots, can help your employees save time by, for example, providing answers to common questions from your prospects. For example, Vendasta’s AI-Assisted Web Chat is available 24/7 to streamline customer interactions.

Pro Tip: Learn top tips on how to select the best AI chatbot for your marketing agency.  Nobody wants to send out hundreds of emails manually when executing an email marketing campaign. Email marketing is one sphere of AI marketing automation where AI has taken the lead long ago. Employees can create email marketing campaigns that get triggered based on predefined conditions, eliminating the need to waste hours pressing the “Send” button.

Pro Tip: Discover top AI tools for your digital marketing agency.

2. Reduces Human Error

As an owner of a marketing agency, you, no doubt, know the importance of accuracy. One of the best examples is collecting the prospects’ contact data. Imagine if your sales team needs to manually log all their interactions with potential customers. Typos are inevitable, not to mention missed logs due to distractions or forgetfulness. AI task automation nails data entry. 

Another example is preparing for client meetings. It would be a nightmare if your employees needed to manually log into each of your customers’ advertising accounts and transfer the data about the performance of campaigns into client reports. AI can save your employees from this mind-numbing activity by pulling and organizing data into visually appealing dashboards. 

If your marketing agency needs to manually keep track of your employees’ billable hours, you know very well that this operational task is a huge headache. AI is great at not only making sure no worked hours go unnoticed, but it also excels at financial calculations. AI can make financial tasks such as compensation calculations and financial reconciliations a breeze.

Pro Tip: Watch this video to learn more about the importance of numbers in running a successful marketing agency:

3. Improves Decision-Making

If you have dozens of clients and run marketing campaigns for them at the same time, it is, no doubt, hard to make high-quality decisions for each client relying on manual calculations. AI is able to analyze vast amounts of data quickly and help make decisions that bring the most ROI for clients.

For example, AI can optimize ad spending in PPC advertising for as many marketing campaigns as you need on as many marketing platforms as your clients use. AI can also collect analytics data and bring it all under the same roof. 

For example, Vendasta’s AI-powered reporting software known as Advertising Intelligence not only conducts real-time performance reporting across a range of ad networks, but it also comes with smart insights and comparison tools to make sure your customers experience PPC advertising at its best. 

4. Reduces Costs While Enhancing Scalability

Operational costs and the demanding cost of maintaining an in-house marketing team may be prohibitive for marketing agency start-ups. If this sounds familiar, no need to worry. AI can help. 

Pro Tip: Watch this video to gain confidence in launching your marketing agency:

In addition to the repetitive task automation mentioned earlier, AI can handle the job that would previously have required an army of content creators, graphic designers, and marketing specialists. Let’s discover how.

One example would be Vendasta’s AI social media marketing software. This software can generate social media posts for your clients, including text and best hashtags as well as take care of publishing these posts at scheduled times.  Another example of improving your marketing agency’s operational efficiency is through automating invoicing. For example, Vendasta’s merchant services come with the functionality to automatically generate invoices. 

5. Delivers Personalized Customer Experiences

Remember those tons of emails and social media posts mentioned before? Personalizing all of them manually would be a strenuous task. Making no errors in the process would be practically impossible. 

AI tools make customization at scale a breeze. Let’s take an example of email marketing. An AI-powered email marketing software that integrates with an AI CRM is capable of pulling in information about clients, such as their names, and adding this information into custom fields in emails. This saves lots of time, eliminating the need to manually put addresses’ information into the emails.

Also, if your marketing agency serves clients from a range of various industries, researching customized content for social media posts could be increasingly time consuming. AI-powered social media marketing software can provide AI-driven content suggestions to create personalized social media experiences that resonate with a range of audiences. 

For example, if one of your clients is a shop that sells axes made by local blacksmiths, an AI could come up with a suggestion for a social media post that celebrates International Blacksmiths Day on the fourth Saturday in May, eliminating the need for your employees to search for this information manually.

6. Gives You a Competitive Advantage

In the marketing industry, local SMBs expect marketing agencies to excel in the following areas:

• Tangible results and return on investment (ROI)
• Fast delivery of value
• Comprehensive services (one-stop-shop)
• Cost-effective solutions
• Regular communication and updates
• Local market focus

AI marketing software empowers marketing agencies to meet all of these requirements. In addition to excelling at ad optimization for maximum ROI, AI tools also have access to a large volume of data helping marketing agencies make superior marketing decisions to beat their customers’ competitors.

Additionally, AI takes the burden of being a Jack of all trades off of marketers’ shoulders. Especially with white-label AI software, such as Vendasta, marketing agencies can seamlessly expand their list of service offerings without breaking the bank. 

Have you been doubtful about adding PPC advertising to your roster because your employees don’t have time for client reporting? As mentioned above, AI tools can streamline reporting by aggregating data from a variety of marketing channels and synthesizing it into easily digestible proof-of-performance reports.

Pro Tip: Vendasta’s mission is to empower local SMBs to succeed with the magic of marketing, so if you are in the process of vetting AI software vendors, Vendasta’s local SEO software is one of the platform’s strengths. 

7. Expands Your Business Model

Does your agency only offer wholesale price marketing services such as graphic design, video production, and web design? If you want to add subscription-based services but don’t have enough budget, AI can help. 

Vendasta’s white-label platform, for example, lets marketing agencies choose from a wide range of subscription-based services and resell them to their clients. Some examples are:

• Website hosting
• Social marketing
• SEO services

Does your Ideal Customer Profile consist of SMBs whose major pain points have nothing to do with website development? Have you always dreamed of tapping into the market of potential clients that have no websites but never dared due to how unaffordable salaries of in-house web devs are? 

AI simplifies web development by automating lots of routine tasks with functions such as real-time code suggestions as well as recommendations on how to build the most appealing websites depending on a customer’s industry. 

For example, Vendasta’s white-label Website Pro product comes with 7 e-commerce-specific templates that simplify web development for marketing agencies that don’t have resources for in-house web development.

AI also simplifies website management for marketing agencies by pulling statistics about each website’s performance into a comprehensive dashboard. Take a look at Vendasta’s Website Admin Dashboard which gives a bird’s eye view of how websites are performing: whether there are any updates that need to be installed or any security issues that need to be taken care of. 

Pro Tip: If you’re curious to learn more about how AI is making waves in web development, The Power of AI in Coding should be next on your reading list. 

8. Provides Fraud Detection and Prevention

When it comes to fraud detection, AI excels at detecting anomalies because it has access to vast amounts of data and is capable of analyzing patterns with more efficiency than humans. AI software can flag any suspicious actions such as spikes in purchases in different countries, making sure that security measures are implemented as quickly as possible. 

For marketing agencies that serve clients from various geographical regions, AI tools capable of fraud detection give a competitive advantage, safeguarding them from lost revenue.

9. Allows 24/7 Availability

The AI’s 24/7 availability was mentioned previously. Let’s elaborate on this further.

Marketing agencies that have clients in different time zones can leverage AI to provide marketing services when it’s nighttime for the marketing agency’s employees and day for the client. This not only improves efficiency but also makes sure the sky is the only limit when it comes to the geographic boundaries of your marketing agency’s Ideal Customer Profile. 

10. Future-Proofs Your Business

According to a recent Forrester’s report, 60% of their surveyed decision-makers at US agencies report that their agency is already using generative AI marketing. Out of the surveyed decision-makers, 4% use genAI for creative ideation. For 59% and 49% of the decision-makers summarizing audience insights and marketing performance results are other popular uses of genAI. 

The landscape of US marketing agencies is highly competitive, so it’s important to not fall behind in terms of adopting innovative AI technologies. More and more AI business ideas are introduced into the marketing industry. Remember to keep tabs on them.

At the same time, it’s important to be aware of the most common challenges associated with AI adoption, including legal liability, customer data privacy and security, and employees’ lack of AI skills.

Pro Tip: If you’re new to AI or aren’t sure how best to integrate AI into your marketing agency, you may be interested in AI consulting services.

Embrace AI Today to Unlock Business Growth

So, the question, “What are the benefits of AI for marketing agencies?” has at least 10 different answers, and the list will keep growing.

Don’t miss out on the many advantages AI has to offer. Explore Vendasta’s white-label AI solutions or contact Vendasta for a demo.