Unlocking the Power of White-Label AI Software: A Complete Guide

According to a 2018 study, artificial intelligence creates the most value for marketing companies. While some of the new AI-powered technologies can be disorienting, the future belongs to the agencies that fully embrace the merging with AI. 

You may raise a valid question, what if your marketing agency lacks resources to develop your own AI tools? No need to sweat! This article will guide you through the benefits of using white-label AI software to empower your digital marketing agency to deliver the best results to your clients.

What Is White-Label AI Software?

To answer this question, let’s first break down what AI software is in a marketing context.

AI software is any marketing platform, tool, feature, or solution that uses machine learning and automation to assist with marketing initiatives.

According to the Harvard Business Review, there are four main types of marketing AI:

A white-label AI software refers to any AI marketing products developed by one party to be rebranded and resold by another party as their own. The business model is akin to white-label physical products.

For example, when you’re at the grocery store, some of the products you see weren’t made by the brand you see on the packaging. Your cornflakes may instead come from a white-label manufacturer who sells them to a brand that ultimately packages and sells them to you, the end consumer.

Watch this video to discover the top 5 white-label services for marketing agencies to purchase and rebrand as their own:

The Appeal of White-Label AI Software for Marketing Agencies

From AI chatbots to automated social marketing, from propensity modeling to marketing ROI calculations, AI software is helping marketing agencies work more efficiently.

Customization

It’s worth noting that white-label AI software goes beyond just slapping your brand name on a solution and calling it a day. There’s also plenty of room for customization.

Take the example of Stitch Fix. They didn’t just settle on using a generic clothing-selection AI that offers customers suggestions based on their self-reported style preferences. As a cherry on top, the company started asking customers for more unique input, such as choosing among Style Shuffle photos or even providing their feedback on purchases. 

Ensuring that the white-label AI software has access to your client's unique data can help make marketing services hyper-personalized. For example, if you are setting up an automated social media marketing campaign for your client, you should feed the AI software with information about the client’s brand values, tone, and history to get a high-quality output.

Reduced Development Costs

Needless to say, developing any AI software from scratch would require huge amounts of computing power and labor. According to the data, the cost of custom AI solutions ranges between $6000 and $300,000.

But there’s no need to make such costly investments if you find the right white-label AI software provider.

Pricing can be tricky. If you are just starting out with your marketing agency, this video may help you as it covers the basics of pricing that 99% of new agency owners do not know:

Ready to Use

White-label AI software is already ready to use, so all you have to do is learn how it works. Get familiar with the software, learn about the customization options, and start selling right away.

Watch this video to learn what AI agents every business needs to skyrocket efficiency:

Scalability

The beauty of white-label AI software is its highly scalable nature. Especially when coupled with white-label services, where third-party experts working under your agency’s brand handle the delivery of services to your clients, white-labeling takes the brakes off how much you can grow.

You and your team can focus all your efforts on selling more, knowing that you have the product and services to meet demand.

Easy to Integrate

Since white-label AI software is rebrandable and customizable, you can create a cohesive on-brand experience for your SMB clients. Plus, if you opt for a white-label platform with a wide variety of solutions, the various products you sell will be particularly well-integrated.

How to Choose the Right AI Software

Now that you know what AI can do for your agency, let’s dive into the features you should keep an eye out for when looking for a white-label AI software provider.

Vendor Reputation

Even if your clients don’t know it, your white-label AI software partner is an extension of your agency. The quality of their products and work will directly impact how your clients perceive your brand so make sure you pick a vendor with a reputation you can trust.

Here are some questions to ask when vetting your list of potential partners:

• Do they have a track record of delivering high-quality solutions?
• Do they have other white-label agency clients?
• Do they stand behind their product?
• Do they have excellent online reviews?

Availability of Support and Maintenance

You may not require tech support frequently, but it’s one of those things that really matters when you do need it. If something goes awry with the white-label AI software you use, trust us, you’ll want to be confident that you can get support and clear up the issue quickly.

The longer your tech tickets drag on, the more dissatisfied your clients will become, and the likelier they are to lose money as a result. You can avoid this scenario with speedy, around-the-clock support, ideally through a variety of channels (like phone, email, and chat).

Also, if a vendor regularly does maintenance on their products, it’s a good sign that they’re committed to making everything run smoothly and keeping up with the latest developments in AI technology.

Pricing and Value

Your vendor should provide their service at a fair price for the value they offer. The vendor you choose should comfortably fit within your budget and the budget bracket of your SMB clients. The AI software the vendors provide should be of good value for the price.

Take the time to understand the pricing model and how different variables impact it. For example, find out if the number of users changes the monthly price of a software. This will help you quote your clients accurately while maintaining a healthy margin for your agency.

Where Is AI Going?

AI is still in its infancy, and the future of the technology looks bright. Understanding the key trends dominating this sector will help you develop an appealing sales pitch.

Ever-Better Accuracy

AI isn’t completely mistake-proof, but as the technology develops, it’s likely to become even more reliable and accurate. By removing errors and guesswork, AI helps people make smarter decisions faster. From generating personalized social media content to running efficient hands-off PPC management, AI will only get better.

Right now it’s best practice to humanize AI-generated content, but the AI of the future may be indistinguishable from human-generated content on its own.

Seamless Integrations

Comprehensive AI marketing platforms that integrate task automation and machine learning are the future of marketing technology. They provide agencies with a unified solution that can perform a variety of marketing tasks, from data collection and campaign management to performance tracking and optimization.

More User-Friendliness

The trend toward AI is a trend toward user-friendliness. Already, the technology is impressively simple from a user perspective. Moving forward, interfaces will continue to prioritize the user by giving them ways to engage in a way that feels completely natural. The result? Less time and expense spent on training.

Explore Vendasta’s White-Label AI Software Solutions

Vendasts offers a range of white-label AI software solutions with the mission to empower marketing agencies to deliver AI-powered marketing services under their own brand. Let’s take a deeper dive into some of the choices that you have at your fingertips.

1. Reputation Management

Vendasta’s AI-powered review management software helps you monitor, manage, and improve your clients’ online reputation across multiple review sites, including Google and Yelp.

The top benefits of this white-label AI software include:

• Real-time review monitoring to never miss an opportunity to capitalize on your client’s success stories.
• Scanning blogs, news sources, and social media networks to discover every mention of your client’s business.
• Automated review generation requests sent to your client’s satisfied customers.
• AI-powered sentiment analysis to track customer feedback trends.
• Competitive insights to fine-tune your marketing strategy.

2. Local SEO (Listing Builder)

This white-label local SEO software simplifies local SEO management by ensuring accurate business listings across directories, GPS sources, and social media platforms. 

Here are the top reasons why your agency can benefit from this AI-powered software:

• Automatic syncing of your client’s NAP across over 40 directories to enhance customer trust.
• Real-time updates to business listings with AI-driven accuracy checks to boost local search visibility, driving more foot traffic and online conversions.
• White-label client reporting helps nurture lasting relationships with your clients.

3. Social Marketing

Vendasta’s social media management tool helps you to schedule, publish, and analyze content across various social platforms, including Facebook, Instagram, Twitter, and LinkedIn.

There are many benefits of AI social media management software:

• AI-powered content suggestions and post-scheduling streamline the implementation of the social media strategy freeing time for strategic work.
• Performance analytics help you track engagement and growth to optimize your social media marketing ROI.
• Managing multiple social accounts for multiple clients becomes a breeze if you do it from one dashboard.

4. Website Pro

Vendasta’s website builder leverages AI software in the form of malware scans, automatic updates, and AI-powered design features. With this product, you can make website design fun by leveraging a drag-and-drop builder with professional templates. You can also rest assured that AI has your back covered with AI-driven optimization for speed and user experience.

5. Advertising Intelligence

Ad Intel is Vendasta’s comprehensive AI-powered platform that consolidates ad performance data across multiple platforms, offering insights into advertising ROI. 

When saying yes to this AI solution, you also say yes to the following perks:

• AI-driven suggestions for optimizing ad spend and targeting.
• Customizable client reporting tools to showcase campaign success and enhance client relationships with transparent, easy-to-understand reports.

6. AI-Assisted Web Chat

Vendasta’s powerful AI-driven web chat tool engages your client’s website visitors in real time, providing instant responses and gathering leads.

Here are some top reasons to add this solution to your agency’s toolkit:

• AI-powered chatbots handle common customer queries to increase lead generation and conversion rates thanks to 24/7 availability.
• Vendasta’s web chat seamlessly integrates with Vendasta’s white-label websites and CRMs.
• Automated lead qualification and routing to the appropriate team members to free up human resources by automating routine tasks and interactions.

Drive Client Success with White-Label AI Software

White-label AI software provides marketing agencies with cutting-edge tools to optimize their clients’ digital presence and improve their customer satisfaction. Vendasta’s suite of white-label AI solutions allows marketing agencies to manage reputation, SEO, social media, websites, advertising, and more—all under their own brand.

Ready to see these tools in action? Explore Vendasta’s white-label AI software and start driving business growth today. Contact us today!

This article was originally published in November 2023 and was updated in October 2024 to include the latest information and insights.