White-label advertising: Guide to white-label Facebook ads, Google ads & YouTube ads (Updated 2022)

White-label | December 21, 2022 | 7 min read

White-label digital advertising can be anything from a white-label advertising platform to white-label products that allow you to brand and resell white label advertising services to local businesses. As digital advertising is a marketing service, the most common opportunity in the realm of SaaS resellers is service fulfillment. Your business can partner with a white label advertising platform provider that provides services to strategize, create, and maintain your client’s white-label campaign.

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How digital advertising works

Digital advertising refers to the use of digital channels and technologies to promote products or services to consumers. There are many different forms of digital advertising, including search advertising, display advertising, social media advertising, video advertising, and mobile advertising, among others.

White-label advertising works by targeting specific groups of consumers based on their interests, demographics, and behaviors. This is done using various targeting methods, such as keyword targeting, behavioral targeting, and retargeting.

Once the target audience has been identified, the advertiser creates a white-label campaign that will be displayed to those users. These ads can be in the form of text, images, videos, or interactive content, and can be displayed on websites, social media platforms, or through mobile apps. Don’t forget there are a number of solutions for ad agency management software and social media management tools for agencies.

When a user clicks on one of these white-label ads, they are taken to a landing page or website where they can learn more about the product or service being advertised. The goal of digital advertising is to drive traffic to these landing pages and ultimately convert users into customers.

Why digital advertising?

Digital advertising is often considered the top of the marketing stack, and a vital service to offer business clients. Digital advertising ROI is 200% on average, effectively doubling your clients investment (Best Writing). White-label digital advertising brings that top-of-funnel traffic and attention to all the other marketing tactics like white-label reputation management the business is carrying out. With more eyes on the business and their offerings—and the right eyes with the advanced targeting tactics of white-label advertising —your business clients will be driving more sales and conversions than they would've thought possible with a white-label campaign.

Did you know 63 percent of businesses plan to use more digital marketing tactics this year? And digital ad spend worldwide that was roughly $441 billion in 2022 is projected to be $485 billion in 2023 (Wordstream). With numbers like this it’s no wonder local businesses are looking to spend more on white-label ads, you'll want to offer some sort of white-label advertising agency services for them to buy (before they leave you for competitors!).

Any agency that offers marketing services should consider white-label advertising. No matter what aspect of marketing your agency focuses on, paid advertising is the "top of the stack" that will greatly help local business clients acquire new customers and drive consumers to other pieces of the local business. White-label digital advertising is also one of the easiest areas to provide clear ROI reporting in, as ad spend directly correlates to results like conversions and sales.

PPC solutions, social media, display ads, and mobile white-label ads can be difficult waters to navigate without a white label advertising platform and an expert on your team. Introducing a resellable advertising solution lets you borrow the expertise of a team of digital advertising specialists and add them to your brand to fulfill your client's white-label campaign needs.

White-label advertising programs are great because:

  • It's easy and requires no extra work for your agency to offer white-label ads
  • Clients get great results, as an expert team is running their PPC white-label campaign
  • Your white label advertising agency looks great because your clients get great results they attribute to your services
  • It’s a new revenue stream for your agency, as every business is clamoring to get help with their white-label digital advertising

What to consider in white-label digital advertising solutions

The type of white-label campaign availability completely depends on the provider or white-label advertising platform. Consider a rebrandable option that covers many aspects of digital advertising services, such as:

  • Multi-channel white-label campaign creation and optimization
  • Design
    • Facebook and Display ad images
    • Mobile-optimized landing page
  • White-label campaign strategy and consultation for clients

What is white-label advertising?

White-label ads can save agencies time and resources, as they don't have to develop their own white-label advertising platform. This allows them to focus on other aspects of their business, such as strategy and creative development.

Digital advertising can be done on social platforms and through pay-per-click white-label ads. It’s a clear choice for digital marketing agencies because white-label advertising platforms provide access to powerful advertising tools and allow for a more personalized service.

White-label Google Ads

White-label Google Ads are essentially Google Ads that are rebranded and sold as a white-label campaign by digital marketing agencies to their clients. These agencies have access to the same tools and features as Google Ads, but they can customize the branding and present the service as their own.

One of the main advantages of white-label Google Ads is that it allows digital marketing agencies to offer a comprehensive digital marketing solution to their clients. By providing their clients with access to the powerful tools and features of Google Ads, agencies can help their clients improve their online presence and drive more traffic to their websites.

By rebranding the white-label digital advertising service, agencies can tailor the look and feel of the white-label advertising platform to match their own branding and provide a more cohesive experience for their clients.

White-label YouTube Ads

Similar to white-label Google ads, white-label YouTube ads are rebranded and sold by digital marketing agencies to their clients. From a management perspective, white-label YouTube ads allow the agency to control the entire process, from creating and managing the ads to analyzing their performance and providing reports to the clients. This can help the agency streamline its operations.

Another advantage of white-label YouTube ads is that it allows agencies to offer a more personalized service to their clients. By rebranding the service, agencies can tailor the look and feel of the platform to match their own branding and provide a more cohesive experience for their clients.

White-label Facebook Ads management

What is white-label Facebook ads? One of the main advantages of becoming a white-label Facebook ads reseller is that it allows you to offer a comprehensive digital marketing solution to clients. By providing clients with access to the powerful tools and features of white-label Facebook ads,you can help clients improve their online presence and reach a wider audience.

There are several important jobs when it comes to managing white-label Facebook ads. Some of the most important ones include:

  • Developing and implementing a comprehensive white-label advertising strategy that aligns with the clients' goals and objectives. This involves conducting market research, identifying target audiences, and creating ad campaigns that are tailored to the clients' needs.
  • Managing the day-to-day operations of each white-label campaign, including setting budgets, monitoring performance, and making adjustments to ensure that the ads are delivering the desired results.
  • Providing regular reports and analysis to the clients to keep them informed about the performance of their ads and the progress being made towards their goals. This can involve tracking key metrics, such as clicks, impressions, and conversions, and providing insights and recommendations for optimization.

As you wonder who to hire for Facebook ads white label work, it is important to choose a company that has experience and expertise in Facebook advertising. This will ensure that the agency is able to provide high-quality services and deliver the best results for their clients.

White-label digital advertising: Suggested solution

With Vendasta's Digital Advertising, you can offer clients fully managed multi-channel advertising campaigns that drive real results to their business. Your clients get results, you get new revenue—it's a win-win.

Turn your digital agency into a scalable power house with Vendasta

About the Author

Emily is a Content Marketing Specialist at Vendasta. Over her career, Emily has worked as a Marketing Strategist, freelanced as a Social Media manager, and enjoyed working events for local and national not-for-profit agencies. When she's not researching her next blog topics you can bet she's challenging a friend to a card game or planning a hike in the wilderness.

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