The Ultimate Guide to White-Label SEO Reporting and Tools

There’s no shortage of search engine marketing agencies out there, so if you want to earn (and keep) clients, it’s more important than ever to pay attention to the details that set your company apart. If you offer white-label SEO services like local search optimization or local listings management, you should leverage the power of white-label SEO reports.

High-quality reporting is a powerful way to show proof-of-work, demonstrating to your small and medium-sized business clients that their investment in your services is yielding them results. However, creating these reports can be a time-consuming process.

This article will provide you with a complete guide on how to use white-label reporting. We’ll cover the benefits of using white-label SEO reports, the elements of a good report, and the tools you can use to automate the report creation process.

What Is White-Label SEO Reporting?

White-label SEO reporting is a service that allows digital marketing agencies to deliver comprehensive, branded SEO reports to their clients without having to create them from scratch. Essentially, the reporting is outsourced to a third-party provider, but the reports are branded with the agency’s logo and identity, making it appear as though the agency created them in-house.

These reports provide clients with insights into their website’s performance, keyword rankings, backlinks, and other essential SEO metrics. By using white-label SEO reporting, marketing agencies can save time and resources while still delivering high-quality, professional reports to their clients.

Pro Tip: If you are getting started with setting up your marketing agency, check out this comparison of white-label vs. private-label to choose the best fit for you.

Key Features of White-Label SEO Reports

White-label reporting tools and platforms come with a range of features that make it easy for you to generate reports that conform to your specs for each client. Here are a few to look out for:

• Customizable headers and footers so that every report you generate looks on-brand and reinforces your agency’s brand equity.
• Customizable report templates so that you can include and arrange the modules that make the most sense for each client based on their goals and what services they purchase from you.
• Automated report generation at a time interval that you select so that once you’ve set up your report format, it will automatically be created moving forward.
• Integration with other SEO tools that your agency uses so that data can automatically be pulled, analyzed, and displayed in the report.

Benefits of White-Label SEO Reporting Tools

The list of features just covered should make the advantages of using a white-label SEO reporting tool clear—the less busy work you and your team are tied up with, the more you can focus on growing your business. Let’s dig into exactly how white-label reporting can level up your agency:

• Unbeatable Client Satisfaction: Today’s customers are more data-literate than ever, so if you can deliver professional-looking and informative reports regularly, your clients are sure to appreciate seeing exactly what impact your services have on their businesses. 
• Boosted Trust in Your Agency’s Brand: Elevating your brand is about appearance and substance, and with the right white-label SEO reporting tool, you can ace both. Each report reinforces your agency’s brand both through how it looks and through its informative content.
• Leveled-up Revenues: The cost of crunching the data and generating SEO reports manually is prohibitively high for most agencies, putting a limit on how much more they can take on. But with white-label SEO reports, you can easily create reports for all your clients, no matter how long your roster is because it’s all automated.
• Increased Efficiency: The right automated white-label SEO reporting tool means you only have to do the work of setting up your report once per client. You can also reuse templates for subsequent clients, maximizing efficiency.

How to Choose a White-Label SEO Reporting Tool

When it comes to white-label SEO reporting tools, there are a few key features that you should look for to make sure the tool can move the needle in the right direction for your agency. Regardless of your size or the kinds of clients you take on, these are universally beneficial features to keep an eye out for.

Customization

The whole point of white labeling is that you can convincingly deliver services or products to your clients through a third party while still maintaining the perception that it’s all done in-house. The benefits of this in terms of your agency’s reputation and brand recognition are clear. 

With this in mind, you should be able to customize the SEO reports with your logo, color scheme, and the layout of your choice. The more customization options the tool offers, the more professional your reports will look, and the likelier you will be able to create a report that exactly conforms to each client’s needs rather than giving them all the same out-of-the-box solution.

Automated White-Label SEO Reporting

Automation is the name of the game when it comes to saving your precious time for the things you and your in-house team are best at. You don’t want to have to waste time fiddling with settings every time you need to create a report. In fact, you don’t even want to have to remember that it’s time to create a report. 

The right white-label SEO reporting tool will automatically do this for you, sending an up-to-date report to each client on a schedule that works for you, whether that’s weekly, monthly, or quarterly.

Pro Tip: As AI continues to transform the marketing landscape, white-label AI software is becoming an essential tool for agencies looking to offer cutting-edge solutions.

Integration with Your Other Tools

Whatever other tools you use to deliver winning local SEO strategies for your clients, integrating them with your white-label SEO reporting tool will make your life easier. That’s because a report is only as good as the data going into it, so if you can integrate data sources, the report will be of maximal value. 

Look for integrations with tools like Google Analytics, Google Search Console, local listing builders, and other SEO tools your agency uses.

Pro Tip: If you’re looking to boost your agency’s SEO offerings, consider white-label PPC for agencies and white-label link-building services that allow you to deliver high-quality marketing campaigns and backlinks under your brand name.

Client-Facing White-Label SEO Dashboard

A client-facing white-label SEO dashboard gives your clients a real-time view of their SEO progress. This means that they can log in at any time and see how their website is performing, if their NAP data is accurate and up-to-date across all their listings, and more. Trust us, they’ll appreciate being able to get real-time data in between scheduled reports.

Top 10 White-Label SEO Reporting Tools for Agencies

Below is a guide to the top 10 white-label SEO reporting tools, each offering unique features and capabilities to help agencies excel in their SEO efforts.

Pro Tip: To understand the ins and outs of reselling, check out the ultimate guide to white label, which covers everything you need to know about offering white-label services and the best white-label reseller programs.

1. Vendasta's Local SEO Tool

Vendasta's local SEO software is a comprehensive solution designed specifically for agencies working with small business clients. It focuses on improving local search visibility through a range of features tailored to local SEO:

• Local listing management
• Review monitoring and generation
• Citation building and tracking
• Keyword ranking and competitor analysis specific to local search

Pricing Structure

Vendasta offers various pricing tiers depending on the package and level of service, typically including a base platform fee plus costs for additional tools.

The strengths of Vendasta’s local SEO software are that it seamlessly integrates with a broader suite of tools, allowing agencies to manage multiple aspects of local SEO from a single platform, and that it is specifically designed for local businesses, making it ideal for agencies serving small to medium-sized businesses.

2. SEMrush

SEMrush is a well-known SEO tool offering extensive features for keyword research, competitor analysis, and site audits. The Agency Growth Kit includes white-label capabilities, making it a strong contender for agencies.

Some of the features are:

• Comprehensive SEO analytics and reporting
• Competitor research tools
• Content marketing and keyword tracking
• PPC analysis and social media tools

Pricing Structure

SEMrush offers various pricing plans, starting from $139.95/month for Pro, $249.95/month for Guru, and $499.95/month for Business. White-labeling is available with the Agency Growth Kit for additional fees.

3. SE Ranking

SE Ranking is a cloud-based SEO tool known for its balance between comprehensive features and user-friendliness. It’s scalable, making it suitable for both small and large agencies.

It offers these features, among others:

• Keyword rank tracking and analysis
• Website audit and on-page SEO tools
• Competitor analysis and monitoring
• Social media management features

Pricing Structure

SE Ranking offers flexible pricing plans starting at $52/month for an Essential plan. White-label reporting is available for an Agency Pack purchased at either the Pro or Business plans.

4. WebCEO

WebCEO has been a staple in the SEO industry for years, offering a robust suite of tools that cover many features including:

• Website audit tools
• Keyword research and rank tracking
• Competitor analysis
• Social media analytics

Pricing Structure

WebCEO’s pricing starts at $99/month for the Startup plan, with more advanced features and white-label options available in higher tiers.

5. DashThis

DashThis specializes in creating custom dashboards and reports that integrate data from various SEO tools, providing agencies with a centralized reporting platform.

This provider offers the following perks:

• Custom dashboard creation
• Integration with over 34 data sources, including Google Analytics, Ahrefs, and SEMrush
• Automated report generation and delivery

Pricing Structure

DashThis offers pricing starting at $42/month with more white label and customization features available for higher tiers.

6. AccuRanker

AccuRanker is a leading tool for rank tracking and competitor analysis, offering real-time updates and highly accurate data:

• Fast, accurate keyword rank tracking
• Competitor analysis and benchmarking
• SERP history tracking and analysis

Pricing Structure

Pricing starts at $116/month, with options to scale based on the number of keywords tracked.

7. Reportz

Reportz is designed specifically for creating KPI dashboards for digital marketing, making it easy to consolidate and present key data points to clients.

Here are some benefits of opting for Reportz:

• Customizable KPI dashboards
• Integration with various SEO tools and data sources
• Automated report generation and scheduling
• Drag-and-drop report builder

Pricing Structure

Reportz offers pricing starting at $9.94 per dashboard.

8. Sitechecker

Sitechecker is a comprehensive SEO tool focused on technical SEO, offering features that help agencies monitor and improve website health through the following metrics:

• Backlink monitoring and analysis
• Rank tracking and keyword analysis

9. WooRank

WooRank is an all-in-one SEO auditing tool that offers detailed insights into website performance:

• SEO audit and site health analysis
• Keyword tracking and competitor analysis
• Backlink monitoring and reporting
• Marketing checklist for actionable insights

Pricing Structure

WooRank offers pricing starting at $89.99/month, with more white-label features available in higher tiers.

10. Cyfe

Cyfe is a broader business dashboard tool that integrates SEO data with other business metrics, offering a holistic view of business performance:

• All-in-one business dashboard with SEO, social media, and financial data integration
• Custom widget creation for specific data points
• Automated reporting and real-time data updates

Pricing Structure

Cyfe offers pricing starting at $150+/month for agencies that include the following features: 

• All Paid Features
• 100% White Label
• Branded Widgets
• Custom CSS
• Client Management
• Invite Sub Users
• List Item
• White Label Reports

Tips for Creating Powerful White-Label SEO Reports for Your Clients

With the right white-label SEO reporting tool, you don’t have to put too much work into creating a great SEO report for your clients since most of the heavy lifting will be done for you. Still, it’s a good idea to keep the following points in mind to make sure that your clients are wowed each time a report comes in.

1. Define the Report’s Purpose and Audience

Before you start creating the white-label SEO report template for a new client, it's important to define its purpose and audience since these can differ substantially from one local SMB to the next.

What information do your clients need or want to see? Are they technical and savvy when it comes to SEO, or non-technical and interested in the big picture? Knowing who will receive each report can help you craft one that is tailored to their needs and preferences while still conveying useful information and providing proof of work for your agency’s activities.

2. Use a Professional Reporting Tool

This one is a no-brainer: a professional white-label SEO report generator is your agency’s secret weapon when it comes to handling reporting effectively, efficiently, within budget, and at scale. 

Vendasta’s Local SEO Pro is up to the task, thanks to its super-granular reporting search grid and heat map data. Clients can see data at a hyperlocal level, which is particularly important if they’re trying to reach the top of the SERPs in those juicy “near me” searches.

3. Customize the Report with Your Branding

Before making that report go live, make sure you first customize it with your agency’s branding. This looks extra-professional and makes it appear like it was created in-house. The more your marketing materials, business communications, and other collateral reflect your brand, the more recognizable it will become.

4. Include Clear and Concise Information

When creating your white-label SEO report, the balance between information and brevity is key. Yes, you should provide lots of valuable SEO reporting insights that your client can understand, but you don’t want to bog them down with endless hard-to-understand figures. 

Charts, graphs, and other data visualization tools make the information digestible at a glance.

5. Highlight Key Successes and Areas for Improvement

Local SEO is a game of continuous improvement, and your reporting should reflect that. Include sections that highlight your client’s successes as well as areas for improvement. These can be a useful jump-off point for selling additional digital marketing services or making adjustments to their current local SEO strategy to maximize their online reputation, discoverability, and traffic. 

Either way, the point is to demonstrate that even when things are going well, your agency is future-oriented and always thinking of the next steps needed to make your clients succeed.

Transform Your Services with a White-Label SEO Dashboard

You can think of a white-label SEO dashboard as a live report that your clients can visit and interact with at any time. It allows you to present data to your clients in a way that is easy for them to access and understand, all through a branded portal. 

From data presentation to client management, it can all be done with the right white-label SEO dashboard. Let’s take a look at how.

Data Presentation Perfection

A white-label SEO dashboard allows you to present data to your clients clearly and concisely, and gives them access to all the information they need on the fly. No need to contact you and wait for a response: they can just check their dashboard and see an overview of the SEO campaigns you’re running on their behalf, including keyword performance, link-building activities, website audits, traffic movement, and more.

Through the dashboard, both you and your clients can easily track the progress of campaigns over time so they can see exactly what’s being achieved with their budget.

Your white-label SEO dashboard should have customizable widgets that allow you to display the data that is most relevant to each client. You can also choose to use tables, graphs, and charts to present the data in a way that is easy to understand and meets each client’s preferences.

For clients, the best dashboard should be easy to navigate, allowing your clients to access the information they need with a couple of clicks.

Whether their goal is to land in Google’s recommended local listings, win in search, or master Google Maps SEO, understanding the data will help you work together to create the perfect strategy for the job.

Client Management on Easy Mode

Beyond the conveying of information, white-label SEO dashboards also play a role in client management. As a local SEO reseller, you can use your dashboard to manage your clients' accounts, update their information, audit their SEO performance, and more. The dashboard should have a client management section that allows you to view all of your clients' data in one place, even modules that aren’t visible to the client.

You can also use the dashboard to communicate with your clients. Your dashboard should have a messaging system that allows you to send and receive messages in one convenient place, so you don’t have to worry about communications getting buried deep in your email inbox. 

This feature is helpful for updating your clients on the progress of their campaigns, answering their questions, and any other communications that you need while managing their local SEO campaigns.

Concluding Remarks

Choosing the right white-label SEO reporting tools is important for marketing agencies that want to deliver high-quality, branded reports to their clients efficiently. Request a demo of Vendasta’s platform today.

This article was originally published in October 2023 and was updated in September 2024 to include the latest information and insights.