The Best White-Label SEO Software for Agencies: A Complete Guide
An effective SEO strategy is essential for driving business growth, and research proves this. Studies show that 97% of customers looking to learn more about a local business start with an online search. Yet, despite this, 50% of business owners have reported finding incorrect information in their local listings.
Once you know these facts, you can’t afford to overlook SEO. Now that we’re on the same page about this, you might be wondering whether you should assemble a DIY suite of SEO tools or opt for white-label SEO software for agencies.
Arguably, the latter approach is preferable as assembling SEO tools on your own may lead to a range of issues down the road: problems with integrations, legacy tools, and the headache of needing to remember dozens of passwords.
This blog will list the top ten SEO software options you can implement to expand your agency’s package of services and ensure that your customers’ online presence helps them win over their competitors no matter where they’re located on the map. This blog will also offer steps to take before signing up for an SEO software solution.
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Table of Contents
- What is White-Label SEO Software?
- Top 10 White-Label SEO Software Tools for Agencies
- How to Choose the Right White-Label SEO Software
What is White-Label SEO Software?
A white-label SEO software empowers marketing agencies to provide SEO services under their brand. SEO software is distinct from standalone SEO tools, a.k.a. point solutions, such as a rank tracking tool or an analytics dashboard.
Here's a list of essential SEO services any comprehensive SEO software needs to offer:
- Rank Tracking: Checking how well a page ranks for a particular keyword in a particular geographical region or globally and also based on device usage—desktop or mobile.
- Citation Monitoring: Ensuring that a business’s NAP data is consistent across all listings directories.
- Review Monitoring: Gaining visibility into customer sentiment based on online reviews.
- Automated Client Reporting: Pulling data about keyword metrics and ranking progress into a single dashboard.
- Link Audit: Analyzing links that direct to a website to find potential problems or opportunities for adding backlinks.
Top 10 White-Label SEO Software Tools for Agencies
1. Vendasta
- AI-powered CRM to optimize lead capturing and nurturing.
- AI-powered automated workflows to streamline billing and onboarding processes.
- Client portal for client management.
- White-label marketplace to resell a wide range of marketing services.
- Brandable dashboards for client reporting for proving marketing ROI.
Vendasta’s SEO software core features include:
- Automated local business listing management.
- Automated review requests, monitoring, and management.
- Real-time updates and performance analytics in one unified dashboard.
- White-labeled reports for your clients.
- AI tools for keyword research and business profile optimization.
Vendasta’s SEO software seamlessly integrates with its other white-label software, such as social media management and reputation management software for agencies. This means that you can bundle local SEO services with other digital marketing offerings for a complete package.
A cherry on top is that Vendasta takes the AI revolution seriously. When you partner with Vendasta, you also gain access to the AI workforce that streamlines routine tasks and ensures the utmost effectiveness for each marketing campaign. For example, Vendasta’s AI SEO Expert analyzes keywords and suggests improvements to drive more traffic from search engines and ads. 
2. SEMrush
- Competitor analysis
- Keyword research
- Website audit
- Backlink analysis
Its Guru plan, tailored for agencies and mid-sized businesses, offers additional features such as a content marketing toolkit, multi-location and device tracking, and Looker Studio integration.
SEMrush is one of the best white-label SEO software for agencies because it offers an Agency Growth Kit where start-up agencies can collaborate via Client Portals and conduct client reporting. This reporting can be automated to deliver to clients on a predetermined frequency.
Additionally, SEMrush speeds up marketing content creation with the help of its SEO Writing Assistant and SEO Content Template. Among its capabilities, SEO Writing Assistant performs plagiarism detection, which is important to help agencies unlock the power of AI marketing automation. SEO Content Templates provide outlines for marketing content pieces that target particular keywords.
Lastly, SEMrush constantly updates its database to ensure accurate backlink analysis and Authority Score.
3. Ahrefs
- Competitor analysis
- Keyword research
- Website audit
- Backlink analysis
What makes Ahrefs one of the best SEO companies that provide white-label SEO software for agencies is that it enables agencies to conduct branded client reporting. It also comes with Content Explorer, which identifies gaps in a business’s content strategy, helping your marketers brainstorm topics for your clients.
Similarly to Vendasta, Ahrefs leverages AI to streamline the process of content creation. For example, its AI Content Helper provides tips on how to align content with search intent. AI Content Grader offers advice on how to refine writing to ensure marketing content pieces make it to the top of search results.
One of Ahrefs’s standout features is that it offers free Chrome, Firefox, and Safari extensions. This add-on provides valuable SEO data about the pages and websites your employees visit, helping them improve their marketing content pieces based on insights from competitors.
4. Moz Pro
Moz Pro’s AI helps you understand the intent behind every search, which is useful for making sure that content marketing pieces that target certain keywords align with what the readers look for when clicking on the links.
On-page Grader also leverages AI to highlight any weak spots, such as a lack of meta tags, headings, or content structure.
5. SE Ranking
SE Ranking doesn’t miss out on the AI revolution. Its AI Writer streamlines content marketing by assisting writers with 50,000 AI Words in Agency Pack in Pro package and 250,000 AI Words in Agency Pack in Business. Plagiarism Checker helps make sure all content your marketing team creates is unique and doesn’t infringe on copyrights.
What makes SE Ranking especially valuable for small agencies that serve local businesses is that it offers GBP, Facebook, Apple, and Bing profile management, listings management across more than a hundred directories, as well as reviews management and GBP Posts.
One of the downsides of SE Ranking is that on top of its complex pricing structure, it comes with a steep learning curve, requiring around 30 hours to master.
6. BrightLocal
Why is BrightLocal one of the best white-label SEO software for agencies? It helps marketing agencies grow existing clients with the help of their Local Search Grid that showcases low-ranking locations.
What makes BrightLocal somewhat similar to SE Ranking is that they also offer listings and review management capabilities in their Manage and Grow Plans. By submitting to five Local Data Aggregator Networks: Data Axle, Neustar Localeze, Foursquare, Yellow Pages Network, and GPS Network, BrightLocal helps build citations.
BrightLocal’s ActiveSync feature ensures that the business’s NAP information is up-to-date and consistent across the web.
BrightLocal also facilitates the process of getting, monitoring, and showcasing reviews. Your marketing agency gains visibility into customers’ feedback and can write responses from one place, without the need to log into each of your client’s accounts.
A note of caution is that BrightLocal’s tools are configured to work for USA, UK, Canada, and Australia.
7. AgencyAnalytics
AgencyAnalytics has a Rank Tracker that is available as an add-on. This tool allows you to track desktop and mobile rankings daily for all your SEO campaigns. A perk is that the tool facilitates multiple languages, which is invaluable if some of your clients are based in non-English speaking countries.
AgencyAnalytics is similar to Vendasta in that it also offers a white-label client portal from where your customers can check in on the performance of your SEO marketing efforts in real-time. Their white-label client portal also supports the integration of 3rd party messaging services to facilitate client management.
Just like the other best SEO companies mentioned above, AgencyAnalytics leverages AI to enhance its SEO services. For example, you can ask its AI to give actionable tips on how to improve your customers’ online presence.
8. Plerdy
Their Website Heatmap Tool helps maximize user engagement by detecting spots on the website where visitors bounce and making sure all important information is located within their range of sight.
When it comes to the core SEO services, Plerdy offers an SEO Audit and SERP checker. The former analyzes data from the website and identifies missing keywords, while the latter analyzes competitors to improve a business’s SEO.
Plerdy’s AI analyzes vast quantities of data to come up with tips on how to improve UX and CRO. Plerdy caters to the needs of marketing agencies by offering brandable client reports.
9. Whitespark
- Google Business Profile management
- Rank tracking
- Citation building
- Review management
One of Whitespark’s standout features is that it categorizes keywords into groups, allowing agencies to drill down into the finer details to set up highly targeted and relevant marketing strategies.
The SEO software is also highly valuable for agencies serving local businesses because the tool monitors multiple locations across specific zip or postal codes in targeted cities.
10. Nightwatch
- Rank tracking
- Site auditing
- Automated reporting
Their pricing is based on the number of keywords your agency wants to keep track of. 1K keywords is available for $82/month and unlocks all features.
One of their unique selling points is that machine learning algorithms highlight the most valuable keywords, whether transactional, informational, or commercial in intent. Another unique value proposition is that Nighwatch gets access to any Google Data Center on the planet, allowing for superior rank tracking.
Lastly, Nighwatch distinguishes itself from competitors by letting you track rankings across Google, Bing, DuckDuckGo, and YouTube.
How to Choose the Right White-Label SEO Software
Opting for white-label SEO software rather than taking a DIY approach to assembling a suite of SEO tools is, arguably, the best strategy for startup agencies because it eliminates the headaches due to integrations in the long run. Yet, how do you ensure that the solution you pick is the best fit?
Step 1: Assess Your Agency’s Needs
First things first, assess what aspect of SEO strategy is most important for the majority of your clients. For example, local businesses need local SEO services. So, if the majority of your clients are single-location SMBs, you should prioritize SEO software that puts extra emphasis on providing accurate local ranking.
If your marketing niche is the food and beverages service industry, you should prioritize SEO software that excels in listings and reviews management because complete Google Business Profiles and 5-star Google rankings are essential for driving foot traffic to local restaurants and cafes.
If you primarily serve e-commerce businesses and travel agencies, you might want to consider SEO software with superior site audit capabilities because technical SEO is particularly important in these marketing niches. For example, Plerdy’s Website Heatmap Tool might be of particular value for e-commerce businesses.
Step 2: Consider Pricing and ROI
When choosing between different SEO software options and moving back and forth between different prices, let case studies and testimonials help you make the final choice. Data-backed reports showcasing how SEO software has helped agencies like yours deliver ROI for their clients can ensure that cost-cutting measures don’t compromise quality.
For example, Vendasta’s partner, Growth Lab, leveraged Vendasta’s white-label SEO software to provide their clients with transparency regarding the results of their SEO strategies. With Vendasta’s help, Growth Lab increased its annual recurring revenue (ARR) from $78,000/year to $1,600,000/year.
Step 3: Test Customer Support
Any SEO software is only useful if you and your marketing team can harness its full potential. In addition to estimating the learning curve associated with adopting each marketing solution, you should consider the amount of support the SEO software provider can offer.
Vendasta’s Help Center has a wealth of resources to help you become an expert in each of Vendasta’s white-label tools. You can also submit tickets to receive individual support for your concerns.
Boost Your Agency’s Growth with White-Label SEO Solutions
Are you excited to join marketing agencies that achieve unbelievable growth by extending their catalog of marketing services to include white-label SEO? Ensuring a top-notch SEO strategy for each of your customers is paramount for their success.
Vendasta’s white-label SEO software for agencies not only offers core SEO services but also seamlessly integrates with Vendasta’s comprehensive white-label marketing platform that was designed specifically for agencies.
With decades of experience, Vendasta has assembled an impressive list of satisfied partners and continues to provide top-notch support to ensure long-lasting success. Schedule a demo or sign up for a free trial today!