Turn up the heat with Vendasta at Borrell Miami 2024!

Maximize your revenue potential: Discover Vendasta’s digital solutions designed for local advertising success. Visit us at booth #1.

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Borrell Miami 2024

March 10, 11, 12 | Miami Marriott Biscayne Bay, Miami, Florida, USA

Borrell is returning to Miami for #BorrellMiami2024, bringing together hundreds of industry leaders for the largest gathering of local advertising executives. The conference focuses on local advertising, marketing, and revenue strategies, earning it the reputation of the “skip the hype/follow the money” conference. With over 400 executives attending to network and learn from top-name speakers, it’s a premier event in the industry.

5:00 PM - 7:00 PM

Meet the Vendasta Team at booth #1

5:00 PM - 7:00 PM

Welcome Reception Cocktail Party

Always a big hit, this pre-event social gathering is an opportunity to meet up with fellow attendees, pick up your badge early, and beat the Monday morning rush at the registration booth.

8:30 AM

Welcome & Opening Session

Meet the Vendasta Team at booth #1

Facing The Future Full Tilt

Gordon Borrell

CEO
Borrell Associates

Winning with Generative AI: Crafting a Coherent Strategy

Charlene Li

Author
The Disruption Mindset

AI in Practice: A Powerful Creative & Cost-Reduction Tool

Panel

The Prospects of ‘Windfall’ Compensation for Local News Sites in 2024

Conan Gallaty

Chairman & CEO
Tampa Bay Times – Times Publishing Company

The Resurgence of Hyperlocal News Sites

Panel

Rapid-Fire Case Studies

12:30 PM

Networking Luncheon

2:00 PM

Afternoon Solutions Sessions

Track 1: Incorporating AI in your business

The Perfect AI Recipe for Media Kitchens

Mike Smith – VP of Sales, Frequence | Fred Cheung – Director of Channel Partnerships, The Trade Desk

Track 1: Incorporating AI in your business

Redefining Content Marketing: A Smarter Alternative to ChatGPT

Andy Steuer, Co-Founder and CMO – WriteForMe

Track 1: Incorporating AI in your business

Using AI to Solve Broadcast Media’s Measurement Issue

Paul Cramer – Managing Director, Veritone | Stephanie Callihan – Immediate Past VP/Market Manager, Cox Media Group Houston

3:45 PM

Track 1: Incorporating AI in your business

How AI Is Improving SMB Advertising

Brendan Kind – Co-Founder and CEO, Vendasta

Track 2: Driving Sales in the OTT/CTV/Streaming Video Space

Not Your Daddy’s TV Spot: Why OTT/CTV Demands a Different Approach to Creative

Jeff Ulrich – Director of Sales Enablement Services, Marketron | Erica Dreyer – Director of Integrated Media, NRG Media

Track 2: Driving Sales in the OTT/CTV/Streaming Video Space

How OTT Has Become the Ultimate Reach Extension Product

Tom O’Donnell – Director of Sales, Madhive

Track 1: Incorporating AI in your business

Transforming Editorial Video Into a Dynamic New Revenue Stream

Nate Kelly – VP of Publishing, Oovvuu

Track 3: Finding the Gold in 1st Party Data

Strategies, Experiences, Best Practices in Mining 1st Party Data

Creighton Green – Co-Founder, Audience.io | Mark Bullard – VP of Digital Development and Technology, Lee Enterprises

Track 3: Finding the Gold in 1st Party Data

The Ultimate Local Media Ad Network: NewsPassID

MODERATOR: Tobias Bennett – VP of Revenue and Partnerships, Local Media Consortium
PANELISTS: Chris Fehrmann – VP of Digital Products, TEGNA | Chris Loretto – EVP, Media News Group

Track 3: Finding the Gold in 1st Party Data

No Cookies? No Problem! How Publishers Will Thrive in the Cookieless Era

Greg Friend – VP of Content, Strategy, & Insights, Nativo

5:00 PM - 7:00 PM

Monday Night Cocktail Party

This great outdoor soiree (weather permitting) with an open bar and bountiful hors d’ouvres gives attendees the opportunity to network, discuss the day’s sessions, and make dinner plans.

8:30 AM

Welcome & Opening Session

Meet the Vendasta Team at booth #1

8:30 AM

Review of Day 1

An early-morning review of what happened on Day 1 and what you can look forward to on Day 2.

The March of the Master Marketers: What You Need to Know

Corey Elliott

EVP of Local Market Intelligence
Borrell Associates

Opening Keynote: Brace Yourself for AI, the Next Wave of Disruption

Paul Roetzer

CEO & Founder
Marketing A.I. Institute

Why Generative AI Will Be Either a Goldmine or an Extinction Event for Media Companies

Todd Brownrout

Managing Director
Deloitte Digital

The CFO’s Perspective on the Profitability of Digital Products

Joe Annotti – President & CEO, Media Financial Management Association | Lori Locke – Chief Accounting Officer, Warner Bros. Discovery, Inc. | Steve Goldstein – President, 2060 Digital | Marie Tedesco – CFO, Beasley Media Group

Profitability in Practice

Ben Bouslog – VP of New Business Development, AdCellerant | Adam Lee – Chief Business Development Officer, AdCellerant

Why 2024 Is Becoming a Breakout Year for OTT – And How To Capitalize On It

Paulo Romanacci – Head Of Sales, Compulse | Thomas O’Donnell – Director of Sales, Madhive | Chel Heler – Executive GM, TapClicks

12:30 PM

Networking Luncheon

Advantage, Early Adapters: How GenZ Marketers Are Already Using AI (And Getting Results)

Ayden Roche – VP, Orange Umbrella | Angie Gonzalez – VP of Development, Orange Umbrella

The Payoff: Key Takeaways for When You Get Back to the Office

With the help of the Borrell Brain Trust and a healthy dose of audience participation, our popular conference finale distills key takeaways from the past two days.

2:00 PM

Closing Sessions & Interactive Wrapup

3:30 PM

Conference Ends

Revolutionize your digital sales strategy with Vendasta

Vendasta’s all-in-one ecosystem redefines your digital sales strategy. Effortlessly reach local advertisers, streamline operations, and provide a premium experience—all in one place. Whether you’re a national print media giant or a local publication, Vendasta empowers you to revolutionize your digital approach, unlocking new revenue streams.

Transform your digital offerings

Sell top-notch software and services from trusted vendors, and seamlessly bundle these solutions with your existing services. Position yourself as an exclusive and comprehensive marketing partner for your clients—it’s your strategic move to meet their demands and stay competitive in the digital era.

Learn more about our white-label Marketplace

Meet the team

Desiree Kupietz

Director of Sales – Broadcast

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Desiree Kupietz

Director of Sales – Broadcast

Desiree Kupietz, VP of Enterprise Strategic Partnerships at Vendasta, brings two decades of media sales and digital marketing expertise. Passionate about coaching and talent development, she has mentored professionals throughout her career. Based in Seattle, Desiree plays a crucial role in Vendasta’s growth, nurturing key accounts and securing new partnerships for their digital marketing and sales platform. With a solid background in digital publishing, including a role as Director of Automotive Sales and Market Development at McClatchy, Desiree is a stalwart leader in partner development, integrated marketing, sales, and advertising.

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Tom Maguire

Director of Sales – Media

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Tom Maguire

Director of Sales – Media

Tom Maguire, Director of Sales, is a highly motivated executive with 20 years of experience in media and advertising. His expertise spans new platforms such as Internet and Mobile, along with a strong foundation in traditional media like Yellow Pages, Newspapers, and Direct Mail. Tom’s global experience has equipped him with a wealth of contacts, enabling him to acquire new customers and fortify relationships with existing ones.

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Jeff Folckemer

Senior Vice President

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Jeff Folckemer

Senior Vice President

Jeff Folckemer is responsible for retaining, growing, and servicing the existing customer base of partners. This includes training, selling techniques, and an overall understanding of Platform use, as well as Products and Services available to the partners ’SMBs (customer base). Jeff joined Vendasta in September of 2018 to help scale and expand partners. Before Vendasta Jeff spent 20+ years working at the Hearst Corporation. His mission was to grow digital and help transition Hearst to a digital-first mindset. Jeff holds degrees from Cansius College and various other institutional learning programs including the Hearst Leadership/Management Institute.

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Tanmay Trivedi

Account Manager

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Tanmay Trivedi

Account Manager

Tanmay Trivedi is a seasoned sales and marketing professional with over 10 years of experience, specializing in business growth, leadership, and revenue generation. As a Sr. Account Manager at Vendasta, he empowers Channel Partners to scale their businesses using the White-Label Digital Marketing platform. Tanmay served as Chief Operating Officer at Shrinath Products, successfully expanding sales and operations nationwide. With a global leadership background, he has led teams in North America and India, focusing on individual and organizational goals. Tanmay is passionate about creating opportunities for personal and professional growth, consistently helping businesses and individuals achieve their objectives.

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Eric Salmers

Account Executive

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Eric Salmers

Account Executive

Eric Salmers is a Senior Account Executive at Vendasta with a specific focus on building digital solution strategies for Vendasta’s media partners. Along with his talented team he works with partners to identify the opportunity in their market and creates a launch plan from platform implementation to team training and sales support. Eric’s particular focus in recent years has been supporting media partners with the launch and expansion of a holistic marketing solution that drives new revenue and complements existing owned and operated services. Eric and his team have helped countless companies raise client retention and scale predictable revenues with the Vendasta end to end platform.

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