Agency achieves 243% increase in monthly recurring revenue in less than one year

The approach

Joining an educational community of experts 

Robert Davis knew that if he was going to find success in an already competitive space, he would need to rely on mentors outside of himself who could help get him there. 

“Oftentimes, it’s hard to find someone who really understands and gets what it is that I go through on the day to day. Do I have family and friends who support and love me? Absolutely. But they just don’t understand it. I mean, there’s only so much that they can understand.”

Joining Vendasta’s Conquer Local Community gave Robert exactly what he was looking for.

“When I go into a community session call, whether it’s on a Wednesday with our Water Cooler Wednesday or a Friday community session, I’m there looking for a safe space where I can really be vulnerable,” Robert says.

Connecting with other agency owners who were facing similar challenges gave Robert the encouragement and reinforcement he needed to continue building his business.

“One of the most important things I get from the community is that sense of family,” Robert says.

Boosting monthly recurring revenue with digital product bundles 

Robert started building his go-to-market strategy with value-based pricing around bundles of digital marketing solutions from Vendasta’s Marketplace

“There are core solutions that are always going to be part of my offering, such as listing management, a social media management platform and reputation management software,” Robert says. 

Using a software-as-a-service (SaaS) model, Robert resells these foundational solutions on a subscription basis. This strategy ensures that each client he adds to his roster boosts the monthly recurring revenue he’s bringing into his digital marketing firm. 

“The majority of clients engage with us in a do it with me or do it for me track. So, that means we’re doing a lot of fulfillment in house and also partnering with Vendasta Marketing Services,” Robert says.

Execution

The ultimate digital agency customer acquisition workflow  

Robert pours hours of time into perfecting his processes, ultimately improving client experience. This is underscored by his 100% client retention rate. As an example, he’s built out and executes a robust client acquisition workflow each time he onboards new clients. Here is a snapshot of that workflow: 

Providing ongoing value with Vendasta’s Business App

One cornerstone that Robert leverages to provide value is Vendasta’s white-label client portal: Business App. The Vendasta platform gives agency owners everything they need to run their business, but you can’t forget about the small and medium businesses wanting to gain insights on how their investment in digital marketing is performing. 

Business App provides just that. Robert uses Business App as a hub for his clients to log in and check on the progress of their partnership at any time. Business App also gives the ability for Robert to schedule automated proof-of-performance reports to be sent out to his clients on a regular cadence. This eliminates the need to manually cobble together these reports on his own.