Bringing in $434K in digital agency revenue through the Vendasta Marketplace

Land and expand with an all-in-one platform

According to Sanderson, OctoHub uses a “land and expand” strategy for client acquisition: They get their foot in the door with small businesses like breweries, travel agents, and local restaurants early on. By partnering with these “micro” businesses when they’re just starting out, he can use foundational digital marketing tools from Vendasta’s Marketplace, such as reputation management software, local listing management software, and a reputation builder, to deliver impactful results. 

By getting in early, Sanderson says he is able to build trust and help these businesses expand more quickly. This is compared to targeting businesses that are already more established.

Leveraging an integrated CRM to supercharge the sales process

In addition to keeping his own development costs low by reselling Marketplace solutions, Sanderson has been able to keep overhead even lower by managing a remote sales team through Vendasta’s CRM. For Sanderson, it’s been a big part of managing his virtual business effectively.

“The Vendasta platform provides [a central hub]. We have dashboards showing you who’s moving people through their opportunity funnel, who’s adding accounts, and what’s happening with the engagement levels on these emails. So I think even when you look at it from a CRM perspective, it’s doing all the heavy lifting and you can look into it from afar,” Sanderson says.

Beyond that, Sanderson says the partnership he’s managed to build with the Vendasta team has been his secret weapon to success.