Online marketing agency doubles revenue in one year with Vendasta
Founded in 2012, Insights Media Solutions is based in Escondido, CA
Full-service Digital agency established in 2007
Specializing in digital marketing consulting and strategies
Ten years after founding Insights Media Solutions, Annette Reid Blaylock decided it was time to scale the online marketing agency. After hearing about Vendasta through her networks, she thought she’d found a reliable solution for her growing fulfillment needs. In reality she’d found so much more, thanks to Vendasta’s integrated platform and supportive, educational community of growth experts.
Fulfilling services lay the groundwork for quick, sustainable growth and development
267%
gross annual
revenue increase
7.13
average product
basket size
100%
client retention
rate
Background
As the demands of the pond increased and Insights Media Solutions began scaling their agency past what could be accomplished by a single, seasoned solopreneur, Blaylock began searching for a way to reliably provide excellent fulfillment. Additionally, she also required the tools to onboard, train, and support a growing sales team that could focus on packaging the kind of custom, comprehensive, 360 solutions offered by a full-service marketing agency.
Objectives
Insights Media Solutions needed a digital platform partner that could:
- Offer white-label marketing fulfillment as they scaled their online agency
- Provide ongoing onboarding, training, support, and resources for their sales team as they learned how to optimize the use of such a robust platform
- Allow for the flexibility to create custom packages of products and solutions to sell, catering to specific niche
The approach
Seeking a partner for fulfillment…
After partnering with Vendasta primarily for consistent, reliable white-label fulfillment, Blaylock quickly leveraged other resources. She appreciated having the support and guidance of a Vendasta-appointed growth expert and the free courses offered through Vendasta’s learning community Conquer Local.
“That’s a big part of our ability to scale,” Blaylock said, initially referring to offloading fulfillment. “I needed a partnership that I could trust.”
…and beyond!
Little did Blaylock know how deep that partnership would run.
“The onboarding has been fantastic,” she continued. “A partner that you can reach out to on a weekly basis, if needed, to guide you… it’s been very helpful.”
Beyond the onboarding process, Blaylock also credits Vendasta with “training [her] employees and making sure [they] have the resources” to be driving revenue.
Execution
Newly minted Snapshot Ninjas
Thanks to Conquer Local and Vendasta’s dedicated growth expert, Blaylock’s sales reps were able to become “Snapshot Ninjas,” using the Snapshot Report sales intelligence tool to overhaul how they guide prospects through the funnel:
“Our sales process is pretty systematic. We meet with someone, we pull a Snapshot Report and then after that we review with them… and see what their pain points are and then we pitch.” This winning, tailored approach has led to a fantastic average basket size of 7.13 products.
Getting customers to the top grade
Insights Media Solutions’ customers have also been able to see concrete proof of their own win—sometimes almost immediately—thanks to the white-labeled Business App dashboard and the Snapshot Report. Blaylock references one customer they had been nurturing for four months with an F rating on a particular aspect of their Snapshot Report.
“Literally within a few weeks [of closing], we were able to get him to an A,” says Blaylock. With 100% retention, it’s clear customers remain satisfied with their top grades.
Best-selling products:
Listing Distribution
Reputation Management
Listing Sync Pro
Social Marketing
The result
267%
gross annual
revenue increase
7.13
average product
basket size
100%
client retention
rate
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