Vendasta CMO Jeff Tomlin shares his thoughts on the digital convergence trend emerging in 2021. Expect the lines between Martech and more traditional ICT and distribution channels to blur. As technology evolves with acquisitions and marketplace integrations, agencies and SMBs can expect to work with fewer providers to meet their varying needs.
The channel software stack comprises a group of technologies that help companies develop, design, and execute plans to find, recruit, onboard, develop, enable, incent, co-sell with, manage, measure, and report on partners.
Ecommerce platform Vendasta has named Lisa Reeves as the newest addition to its Board of Directors. Ms. Reeves is an experienced SaaS and enterprise software leader, bringing valuable expertise in go-to-market, product, and strategy fields to guide Vendasta’s decision making and direction.
Hanniere Faria grew up in Anápolis, a town of 334,000 in Brazil’s inland Goiás state. So when the software developer started looking for jobs in Canada two years ago, “I didn’t want to live in Toronto, or big cities.” He landed in Saskatoon at Vendasta, a fast-growing SaaS firm with 450 employees, almost a third of them hired this year.
Vendasta and multinational distributor Tech Data have launched a new partnership. The move will help bolster Vendasta’s security solutions stack within its reseller platform. In turn, vendors get access to a new network of selling opportunities, which involves 30,000 resellers serving 4 million SMBs. The new ecosystem will allow NexVen vendors to grow their revenue and eventually circle back into the Tech Data fold
Hosting Authorty’s Sean Garrity dissects Vendasta’s partnership model, and the value to small and medium businesses in the post-COVID era.
