Vendasta vs. Reputation.com

Reputation Management Solutions

With virtually equal experience in the space, each company provides a wealth of capabilities in their reputation management solutions.

At first glance, you may think they’re identical. Both companies offer full reputation management tools, including the ability to monitor online listings, reviews, social activity, competitive intel and more. Both companies help businesses generate more reviews. Both companies feature customizable landing pages.

No surprises here. We knew that the reputation management battle was going to be neck-and-neck, so based on foundational features alone, we’ll call round one a draw.

Local Listings and Presence

With 97% of consumers searching for business information online¹, local businesses not only need to be visible in search results, they also need to make sure that their listings contain correct information. When listings are wrong, businesses lose the trust of 73% of these consumers²— and when trust is lost, potential customers are going to take their money elsewhere. In other words, listings management is a must in the reputation game.

At Vendasta, we take listings management seriously. We not only identify which top directories a business’s listings aren’t present or accurate, we ensure they’re correct through daily monitoring and automatic updates. While Reputation.com does identify problems with some top directories, they are nowhere near as comprehensive as Vendasta which monitors over 250!

¹http://www.prnewswire.com/news-releases/nearly-all-consumers-97-now-use-online-media-to-shop-locally-according-to-biakelsey-and-constat-87221242.html
² http://searchengineland.com/survey-consumers-blame-brands-bad-local-data-186224

Local Marketing Platform

Reputation.com’s reputation management platform is simply that: tools to help businesses strengthen their online reputation. Vendasta’s reputation management solutions are part of a larger platform that provides a full spectrum of local marketing tools.

Vendasta offers an expansive Local Marketing Platform that features a Wholesale Marketplace of agency-specific solutions, as well as a Marketing Automation, Pipeline Management and Product Catalog combination to help partners sell more effectively to local businesses.

Managed Services

Both Vendasta and Reputation.com provide DIY solutions as well as a Do It For Me (DIFM) service to manage online reviews and social profiles on behalf of local businesses. With Reputation.com, digital agents can manage businesses’ reputations, similar to Vendasta’s Digital Agency.

Vendasta’s Digital Agency goes above and beyond providing review and social services. We’ve developed the “Do It With Me” (DIWM) approach, where in-house agents work with local businesses to remain authentic when replying to reviews, managing social profiles, correcting online listings and more.

Vendasta also provides a Do It For Me solution called Task Manager. Task Manager enables agencies to offer their own managed services and grow scalable revenue if they choose to build out an in-house agency.