Background
Founded in 2018, DragonTech IT Services is based in Chattanooga, Tennessee. The managed service provider primarily serves small local businesses with 5–10 employees. CEO Josh Evans has more than 20 years of experience in the IT and cybersecurity sector.
Many of his clients began to request that Evans take over their web hosting services. DragonTech partnered with Vendasta in 2020 after landing a client who needed a full package of digital marketing solutions to complement their IT needs.
“The size of that one single client paid for the Vendasta subscription for the year, and we were off,” Evans says.
Business goals
- Boost revenue by offering digital marketing services
- Grow the business and improve marketing and sales with an all-in-one platform
- Utilize an expert team to fulfill orders under the DragonTech brand that clients already know and trust
As the platform has grown, we’ve really taken inspiration from it and now we offer Business App, branded as our DragonWing business manager: helping your business take flight. We offer it not just as a digital marketing tool, but also as a place where clients can review analytics for their business.
Results
Since partnering with Vendasta, DragonTech has consistently doubled revenue year-over-year. Evans projects $500k in total annual revenue by 2023.
Best-selling products:
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Website Pro |
Social Marketing |
Reputation Management |
ActiveCampaign |
The real beauty of the platform is the fact that we can make all of these different applications and services share their data with each other and provide that all in one place for our clients. We can run analytics, we can run tags, we can run campaigns, we can pull all of the marketing information we need to showcase proof of performance.
What’s next
DragonTech IT Services plans to work directly with their Partner Development Manager to create tiered packages for their smallest customers that don’t dig into their bottom lines but are still helpful and profitable for DragonTech at the same time.
“Vendasta has made us a digital marketing company. They inspired us to move forward and branch out rather than just simply providing IT services,” Evans says.