Jacqueline Cook Profile of a Successful Agency of the Future Jacqueline Cook, Chief Strategy Officer of Vendasta, talks about the profile of a successful agency of the future and dives into insights from over 100k local SMBs. Want to know how to conquer the local...
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[VCON] Gordon Borrell: The New Marketing Landscape
Gordon Borrell The New Marketing Landscape Digital is growing, but it isn't driven by advertising. Want to know where local business money is going, and how to get ahold of it? Then Gordon Borrell is your man. Gorden Borrell, CEO of Borrell Associates, talks about the...
[VCON] Brendan King: What’s at Stake in Local
Brendan King What's at Stake in Local Vendasta CEO Brendan King sums up the core themes of VendastaCon 2018, explaining how to use all the knowledge you’ve gained to take clients to “The Promised Land”. Brendan explains how essential it is to describe that future...
[VCON] Dennis Yu & Logan Young: 31 Killer Facebook Marketing Sequences
Dennis Yu & Logan Young 31 Killer Facebook Marketing Sequences Dennis Yu and Logan Young, co-founders of BlitzMetrics and social media marketing mavens, present their 31 Killer Facebook Marketing Sequences in VendastaCon 2018. In the presentation, the duo shares...
Nykea Behiel: Five Secrets to Make your Content Marketing Better
In 2016, Vendasta's marketing team set out to generate leads through content. They grew organic leads, put marketing on a revenue quota and built robots (well, sort of). Nykea Behiel. Director of Content at Vendasta, explains five secrets of content marketing...
Jacqueline Cook: Opening Doors & Closing Business – How To Become Profitable with Vendasta Platform
Jacqueline Cook, VP of Growth at Vendasta, examines the complete lifecycle of your local business customers and highlights how to be successful using the entire Vendasta platform. How to position yourself as the expert, grow your digital customer base, optimize your...
Zach Stone: How Reviews Affect Local SEO
Zach Stone of Foster Web Marketing talks about the importance of customer experience and how getting quality reviews can have a significant impact on local SEO. Presentation Slides
Dan Leibson: What Local SEO Ranking Factors Really Matter?
What really moves the needle in local search? What factors actually matter? Where should you be investing in order to get the best performance and ROI? And what does the future look like? Dan Leibson from Local SEO Guide explains with data from a 2016 study. Slide...
Upasna Gautam: The Science of SEO
Search isn’t rocket science, but it can be better understood with a little bit of basic science background—the classic scientific method. At the most fundamental level, the method consists of five main steps: observe, research, hypothesize, experiment and draw a...
Crushing Digital Advertising: Combining Search, Social and Display Advertising
Vendasta, Google, Simpli.fi and GotU teamed up at VendastaCon to take you on a deep dive of digital paid advertising. Tim Johnson, Kevin Lao, Donny Dye, and Amedeo Guffanti are superheroes in the digital advertising space, and they’ve banded together to bring you the...
Travis Wright: Building a Social Strategy with Data
How does your company help local businesses to continue to develop great content for social media, using data? What technologies can drive results? Travis speaks about strategies for conquering social media engagement. Travis' talk includes research and statistics...
Brendan King: Conquer Local & Grow With Vendasta
How will you conquer local in 2017? How will you acquire, retain and grow clients local marketing efforts in 2017? CEO of Vendasta, Brendan King, sets the stage for what’s to come at VendastaCon 2017. Slide Presentation:
Pete Cannone: Think Small–SMB Myths and How To Bust Them
It’s time to think… small. The annual advertising spend for businesses under nine employees hovers under the $20k mark, while businesses with more than 10 employees is more than two and half times that amount. While many sales-driven organizations are chasing the ever...
Jed Williams: Digital Agency’s Biggest Pain Points and How We’re Solving Them
What are the pain points that keep local media leaders up at 3 am? Local Media Association Chief Innovation Officer Jed Williams, Vendasta alum, works across the industry to aid digital pioneers with their business transformation and digital agency growth strategies....