In 2016, Vendasta's marketing team set out to generate leads through content. They grew organic leads, put marketing on a revenue quota and built robots (well, sort of). Nykea Behiel. Director of Content at Vendasta, explains five secrets of content marketing...
Content Library:
Sales Rainmakers: George Leith, David Little, Peter Cannone, Kent Oglesby
The most influential sales leaders in the the local media industry—the rainmakers—together on stage to dive into the challenges and solutions facing all sales leaders in 2017. How do you ensure you have effective digital margins? How can you better manage your sales...
Dennis Yu: Unlocking the Facebook Lead-Gen Machine
Live at VendastaCon, January 26th 2017 | Dennis Yu How do you unlock Facebook for hyper-targeted, local business marketing? How do you collect email addresses with Facebook ads? How important is video for businesses on Facebook? How do you land $135,000 job with a...
SEO Panel Questions: Greg Sterling, Zach Stone, Dan Leibson, Upasna Gautam
Follow-up questions panel for 3 speakers, moderated by Greg Sterling. Greg Sterling is a contributing editor at Search Engine Land. He writes a personal blog, Screenwerk, about connecting the dots between digital media and real-world consumer behaviour. He is also VP...
Greg Sterling: The Importance of Local Listings & SEO
Jacqueline Cook: Opening Doors & Closing Business – How To Become Profitable with Vendasta Platform
Jacqueline Cook, VP of Growth at Vendasta, examines the complete lifecycle of your local business customers and highlights how to be successful using the entire Vendasta platform. How to position yourself as the expert, grow your digital customer base, optimize your...
Zach Stone: How Reviews Affect Local SEO
Zach Stone of Foster Web Marketing talks about the importance of customer experience and how getting quality reviews can have a significant impact on local SEO. Presentation Slides
Dan Leibson: What Local SEO Ranking Factors Really Matter?
What really moves the needle in local search? What factors actually matter? Where should you be investing in order to get the best performance and ROI? And what does the future look like? Dan Leibson from Local SEO Guide explains with data from a 2016 study. Slide...
Upasna Gautam: The Science of SEO
Search isn’t rocket science, but it can be better understood with a little bit of basic science background—the classic scientific method. At the most fundamental level, the method consists of five main steps: observe, research, hypothesize, experiment and draw a...
Crushing Digital Advertising: Combining Search, Social and Display Advertising
Vendasta, Google, Simpli.fi and GotU teamed up at VendastaCon to take you on a deep dive of digital paid advertising. Tim Johnson, Kevin Lao, Donny Dye, and Amedeo Guffanti are superheroes in the digital advertising space, and they’ve banded together to bring you the...
Travis Wright: Building a Social Strategy with Data
How does your company help local businesses to continue to develop great content for social media, using data? What technologies can drive results? Travis speaks about strategies for conquering social media engagement. Travis' talk includes research and statistics...
Brendan King: Conquer Local & Grow With Vendasta
How will you conquer local in 2017? How will you acquire, retain and grow clients local marketing efforts in 2017? CEO of Vendasta, Brendan King, sets the stage for what’s to come at VendastaCon 2017. Slide Presentation:
Pete Cannone: Think Small–SMB Myths and How To Bust Them
It’s time to think… small. The annual advertising spend for businesses under nine employees hovers under the $20k mark, while businesses with more than 10 employees is more than two and half times that amount. While many sales-driven organizations are chasing the ever...
Jed Williams: Digital Agency’s Biggest Pain Points and How We’re Solving Them
What are the pain points that keep local media leaders up at 3 am? Local Media Association Chief Innovation Officer Jed Williams, Vendasta alum, works across the industry to aid digital pioneers with their business transformation and digital agency growth strategies....
How to stop churn from plaguing your business
How to stop churn from plaguing your business Churn is a killer for agencies & media companies offering digital solutions to local businesses. Learn what’s causing it and how to stop it, as Brendan King, Vendasta CEO, delivers insights from over 250K SMBs across 1,250...