Unlocking revenue potential: overlooked strategies for vendors seeking to thrive in the MSP Channel
December 17 at 12 pm EST
Discover how Channel Marketing programs can benefit from a strategic shift in how they are managed and run. Don’t miss exclusive insights from Vendasta and Rialto Marketing as we help break down shifts in consumer behavior and how you can maximize your MDF program in 2025.
Key insights you’ll learn:
What Strategic Shifts do Vendors need to make to see more success with their MDF program?
Top Challenges and AI-Driven Solutions
Discover how MSPs using AI to address their top challenges: client acquisition (52.2%), scaling services (35.7%), and cost management (31.3%).
Automated Client Acquisition Tools
Uncover how AI tools like Vendasta’s AI Lead Capture are boosting lead conversion rates by 35.7%, capturing more clients with less manual effort.
Register now
For ALL IT Channel Professionals
December 17, 2024, at 12 pm EST
Who should attend?
Vendors, Manufacturers, Distributors: anyone with a channel marketing program
MSPs, VARs, Resellers: anyone looking to leverage MDF in 2025 to help grow their business
What you’ll get
Actionable Strategies
Real-world examples of how AI can support sustainable growth.
Engaging Conversation
Hear from industry experts and ask questions during the live Q&A.
Data-Driven Insights
Exclusive data from Vendasta on AI adoption trends, common challenges, and the future of digital marketing.
Live Q&A
Engage with industry experts to get your pressing questions answered.
Speakers
Andrew Down
Host
Senior IT Channel Sales leader,
Vendasta
Tim Fitzpatrick
Featured Speaker
Owner, Rialto Marketing
Logan Ochitwa
Featured Speaker
Enterprise Account Manager,
Vendasta
Andrew Down
Senior IT Channel Sales leader, Vendasta
Andrew Down is a Senior IT Channel Sales leader with over 15 years of experience in the IT Channel. As a former MSP owner—earning accolades such as the MSP 501, CRN 500, and Varnex Partner of the Year—Andrew has a deep understanding of the Managed Service Provider (MSP), Value-Added Reseller (VAR), and IT reseller ecosystems.
Andrew’s career has included senior leadership roles in business development, channel advocacy, marketing, event management, consulting, and training. He holds a Bachelor of Commerce in Marketing from the University of Saskatchewan and has a passion for helping businesses leverage cutting-edge technology solutions to enhance operational efficiency.
Tim Fitzpatrick
Owner, Railto Marketing
Tim is an entrepreneur/business owner with marketing and growth expertise. He has 25+ years of entrepreneurial experience with a passion for developing and growing businesses. He is the president of Rialto Marketing and helps MSPs and IT companies build a marketing engine designed for repeatable, long-term growth.
Logan Ochitwa
Enterprise Account Manager, Vendasta
Logan Ochitwa is an Enterprise Account Manager who empowers Distributors, Vendors, and MSPs to supercharge their growth with the latest AI technology. With over a decade of experience in digital marketing, customer engagement, and process optimization, Logan helps bridge the gap between sales, marketing, and business operations.
In the age of AI, Logan is at the forefront of bringing revolutionary technology to the IT Channel worldwide. Whether you’re a global brand or a local MSP, Logan’s expertise can help you boost operational efficiency and maximize your ROI.