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2024 IFA Annual Convention
Feb 16 – 20, 2024 | Phoenix, AZ
The number one franchising event to find sustainable, long-term strategies to stay ahead and ensure your franchise continues to grow and thrive. Plan strategically now for better results later. The most successful franchises aren’t built by accident. They are built with the strategies shared at the IFA Annual Convention.
7:30 AM - 5:00 PM
Registration
Meet the Vendasta Team at booth #1329
9:00 AM - 5:00 PM
CFE Special Sessions
Breakfast, Breaks, and lunch served
10:00 AM - 11:00 PM
IFA Law Center Meeting
11:00 AM - 12:30 PM
Finance Committee Meeting
Sheraton Grand
12:30 PM - 1:30 PM
IFA Executive Committee Meeting
Sheraton Grand
2:00 PM - 5:00 PM
IFA Board of Directors’ Meeting (Board Members & Past Chairs only)
Sheraton Grand
5:00 PM - 6:30 PM
Membership Committee Meeting
5:00 PM - 6:30 PM
IFA Board Dinner
7:00 AM - 7:30 PM
Registration
Meet the Vendasta Team at booth #1329
7:30 AM - 8:30 AM
IFA Education Advisory Board Meeting
7:30 AM - 10:30 AM
Emerging Franchisor Bootcamp
8:00 AM - 4:00 PM
CFE Special Sessions
Breakfast, Breaks, and lunch served
8:00 AM - 9:30 AM
Women’s Franchise Committee Meeting
8:30 AM - 9:30 AM
Franchise Relations Committee Meeting
8:30 AM - 9:30 AM
Franchisee Forum Breakfast Meeting
9:00 AM - 9:30 AM
Supplier Forum Advisory Board Executive Meeting
9:00 AM - 10:00 AM
Marketing & Innovation Committee Meeting
9:30 AM - 11:00 AM
Supplier Forum Advisory Board Meeting
10:00 AM - 11:30 AM
VetFran Committee Meeting
11:00 AM - 12:00 PM
Franchisor Forum Meeting
11:00 AM - 12:00 PM
Social Sector Committee Meeting
11:30 AM - 1:00 PM
IFA Foundation Board of Trustees Meeting
11:45 AM - 4:00 PM
Annual Leadership Conference
3:15 PM - 4:15 PM
New Member & First-Time Attendee Reception and Workshop
4:30 PM - 6:30 PM
Opening General Session
6:30 PM - 7:15 PM
FranPAC VIP Event
6:30 PM - 8:00 PM
Opening Reception
7:00 PM 8:00 PM
Franchisee of the Year Celebration
7:30 PM - 9:30 PM
Dine Arounds with Board Members and IFA Staff
(open to all attendees)
6:00 AM - 6:00 PM
Registration
Meet the Vendasta Team at booth #1329
6:30 AM - 7:45 AM
Prayer Breakfast
Sheraton Grand
7:00 AM - 8:00 AM
Registration Lounge
8:00 AM - 10:00 AM
Super Sessions
Consumer Trends Talk: What’s on the Horizon
8:00 AM - 10:00 AM
Super Sessions
Implement Good-Better-Best Pricing to Generate Higher
Profits
8:00 AM - 10:00 AM
Super Sessions
How to Market to, Sell to and Serve People Not Like You
8:00 AM - 10:00 AM
Super Sessions
Navigating the AI Revolution: Transforming Franchise Businesses for the Future
8:00 AM - 10:00 AM
New Supplier Member/First time Supplier Attendee Meet Up
10:30 AM - 12:00 PM
General Session
12:00 PM - 1:30 PM
Exhibit Hall Open with Lunch
1:30 PM - 2:30 PM
Education Concurrent Breakout Sessions
1:30 PM - 3:00 PM
Leadership Think Tank & Idea Exchange
(Industry Trends Track: Leadership)
2:30 PM - 3:00 PM
Beverage Break in Registration Lounge
3:00 PM - 4:30 PM
Thought Leadership Roundtables
[2] 40-minute rounds, same facilitator and topic each round
4:30 PM - 6:30 PM
Exhibit Hall Open with Reception
(Community Service Project Continues)
5:30 PM - 6:30 PM
CFE Celebration w/ Graduates
6:30 PM - 7:30 PM
VetFran Reception
(Open to all Attendees)
Sheraton Grand
6:30 PM - 7:30 PM
International Committee Meeting
Sheraton Grand
6:30 PM - 8:00 PM
Diversity Institute Reception
(Open to all Attendees)
Sheraton Grand
7:30 PM - 8:30 PM
International Reception
Sheraton Grand
7:30 PM - 9:30 PM
Dine Arounds with Board Members and IFA Staff
(open to all attendees)
7:00 AM - 6:15 PM
Registration
Meet the Vendasta Team at booth #1329
8:00 AM - 9:00 AM
Exhibit Hall Open with Breakfast
8:00 AM - 9:00 AM
Diversity Institute Meeting:
Pride & Black Franchise Leadership, Hispanic & Latino Councils
9:00 AM - 10:00 AM
Education Concurrent Breakout Sessions
International Summit 2: Enabling and Managing for Success After International Opening
9:00 AM - 10:00 AM
Education Concurrent Breakout Sessions
Emerging Franchisor Summit: Elements of Successful Franchising
9:00 AM - 10:00 AM
Education Concurrent Breakout Sessions
Specialty – GR Summit: SBA Lending 101 For Franchise Businesspeople
9:00 AM - 10:00 AM
Education Concurrent Breakout Sessions
Operations Summit: Operational Excellence is Delivered by Your FBCs. Are They Set Up for Success?
9:00 AM - 10:00 AM
Education Concurrent Breakout Sessions
Industry Trends: Brokers – The Good, Bad and the Ugly of Brokers or Franchise Sales Operators
9:00 AM - 10:00 AM
Education Concurrent Breakout Sessions
Industry Trends: Leadership – Masterclass: Strategies for Success from Top Franchise Visionaries
9:00 AM - 10:00 AM
Education Concurrent Breakout Sessions
Industry Trends: Real Estate – Market Site Analysis & Site Selection
9:00 AM - 10:00 AM
Education Concurrent Breakout Sessions
Marketing: Simplified Marketing Strategies to Boost Local Execution
9:00 AM - 10:00 AM
Education Concurrent Breakout Sessions
Franchise Development: What are Good Turnover Numbers and How do you Maintain a Healthy Pipeline?
9:00 AM - 10:00 AM
Education Concurrent Breakout Sessions
Franchise Relations: Franchise Agreement Renewals and Updates: An Opportunity to Reset the Relationship
9:00 AM - 10:00 AM
Education Concurrent Breakout Sessions
Franchisee & Operation: Improving the Profitability of Labor
9:00 AM - 10:00 AM
Education Concurrent Breakout Sessions
Finance: Strategies for Scaling or Growing Your Business
9:00 AM - 10:00 AM
Education Concurrent Breakout Sessions
IFA: Franchising Gives Back Community Service Project
10:30 AM - 12:00 PM
Thought Leadership Roundtables
[2] 40-minute rounds with new topic/facilitator but same for both rounds
12:00 PM - 1:30 PM
Exhibit Hall Open with Lunch
1:30 PM - 2:30 PM
Education Concurrent Breakout Sessions
2:30 PM - 3:00 PM
Afternoon Beverage Break in Registration Lounge
3:00 PM - 4:30 PM
Closing General Session
4:30 PM - 6:30 PM
Exhibit Hall Open with Closing Reception
6:30 PM - 7:30 PM
FranPAC Happy Hour
Sheraton Grand
9:00 PM - 12:00 AM
IFA Unplugged
Sheraton Grand
8:00 AM 11:30 AM
Immersive Workshops:
The Art of Story Telling: Increase Influence, Captivate Customers, Develop Deeper Relationships Implement Good-Better-Best Pricing to Generate Higher Profits
8:00 AM 11:30 AM
Immersive Workshops:
How will you think about Integrating Technology Across the Enterprise
8:00 AM 11:30 AM
Immersive Workshops:
The Four Disciplines of Execution: Achieving Wildy Important Goals
11:30 AM
Convention Officially Adjourns
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Meet the team
Jeff Leach
Director of Enterprise Sales
Jeff Leach
Director of Enterprise Sales
Jeff Leach has been in the Franchise space for over 15 years both as a franchisee and a vendor to the franchise family. Jeff brings a unique perspective understanding firsthand the marketing challenges that a franchisee faces as well as the franchisor challenges of maintaining brand conformity and best practices. Jeff has worked with some of the top franchise brands helping them to grow their business and drive network satisfaction. Jeff earned his CFE roughly 6 years ago.
Cody Baier
Strategic Partnerships
Cody Baier
Strategic Partnerships
Cody is a relationship-building expert, known for his exceptional ability to connect with clients and prioritize their satisfaction. He excels in creating experiences where clients feel valued, ensuring they are cared for in every interaction. His proficiency in outbound sales is complemented by his talent in managing sales teams, where he applies effective strategies tailored to enterprise-level brands. He consistently has proven he will drive growth and fosters lasting partnerships, making him an invaluable asset to teams that prioritize customer-centric strategies.
Dakota Zirk
Sr. Enterprise Account Executive
Dakota Zirk
Sr. Enterprise Account Executive
Dakota excels as a data-driven problem solver, who is adept at simplifying complex problems for large businesses. Through his experience of running his own business, managing sales teams, running a university lab, selling to franchises, and more, Dakota has worked with thousands of business owners. Focusing on emerging marketing trends, advanced analytics, and experimentation – he has earned his way to be a trusted advisor to multiple Franchises and brands with their sales and marketing efforts.
Chris Deianni
Head of Broadly Business Development
Chris Deianni
Head of Broadly Business Development
Chris Deianni is the Head of Business Development at Broadly. Chris has extensive experience in business development, having served in various roles at YP and Ingenio. Chris has a proven track record of developing partnerships and driving growth. Chris is a results-oriented leader with a passion for developing innovative solutions to complex problems.
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Award-winning tools trusted by some of the world’s largest companies
The streamlined implementation of our digital strategy through Vendasta’s unified platform is a game-changer. Empowering franchise owners to use these tools gives them control over their local marketing. Plus, the exceptional service fosters a genuine collaborative partnership, making us feel truly supported.”
Manager of Franchise Operations
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