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Best SEO White Label Software, Services & Reseller Programs

SEO white-label software services and reseller programs can help all your local business clients be found online by customers and prospective customers alike. We highlight a selection of SEO white-label software services and reseller programs.

What are white-label SEO services?

SEO white-label services give agencies the ability to offer SEO services to their clients without having to invest in the resources and expertise needed to provide those services in-house. Because of this,white-label services SEO are a cost-effective way for an agency to expand their service offerings and tap into a new revenue stream.

With a full suite of white-label SEO services, you can improve customer acquisition, local visibility, and brand credibility for your clients—positioning yourself as the SEO expert. Because your clients’ SEO success requires a long-term strategy and a number of different activities, becoming a white-label SEO reseller provides you with a steady, recurring revenue stream.

Are you ready to take your business to the next level?

Selling white-label SEO services refers to offering SEO (search engine optimization) products under your own brand that another company produced. With more than half of all online experiences starting with a search engine, it is important for agencies to offer SEO services to their clients. If a business doesn’t rank highly on search results, it will struggle to be found by new customers.

SEO aims to increase website traffic by ranking website pages higher on organic search results, ultimately helping increase conversions and revenue. The process behind SEO is highly technical, with a multitude of internal and external factors affecting page ranking and improvements. Because of the complicated and time-consuming nature of search engine optimization, this makes becoming a white label SEO reseller a lucrative endeavor with little to no overhead.

10 tried and true tips to improve your organic SEO →

The SEO process includes technical page improvements, building backlinks, writing content to target specific high-ranking keywords, and much more. Although the learning curve is steep, it’s a proven digital marketing strategy that boosts customer acquisition if done correctly. In addition to SEO services, check out other reseller options in white label digital marketing services like reputation mangement that goes hand in hand with our white label SEO services.

Who are the best white label SEO providers?

Finding the best white-label SEO providers will depend on the specific needs of the individual business. Different tools fulfill different needs and goals. Some popular providers include Alpha SEO, Boostability SEO, Marketgoo, and SEO Network

A survey conducted by Vendasta revealed that affordable white-label SEO services creates the most satisfaction for small business clients. Unfortunately, SEO can be challenging for the agencies who manage these businesses. SEO best practices consistently change over time and it is difficult to stay on top of all these changes. At the end of the day, nothing is quite as complex yet highly rewarding as doing SEO right. That’s where you, a white-label SEO reseller armed with Vendasta’s suite of SEO solutions, come in.

Alpha SEO
This all-in-one white-label SEO dashboard has been doing search engine optimization for more than 15 years with over 45,000 satisfied small and medium businesses landing on the first page of search results. This full SEO white-label services provider optimizes content creation, link building, comprehensive reporting, onsite edits, and more with capabilities to make quick adjustments. Plus, with an easy-to-navigate dashboard, both you as a white-label SEO company and your clients can track campaign progress at any time.
Boostability SEO
An affordable option that offers comprehensive SEO white-label services including campaign monitoring, and a transparent reporting dashboard that will help you show your white-label SEO clients exactly where and how your SEO white-label services are making a difference. This provider is great for product bundling with customizable packages and includes a 10-hour base package.
Marketgoo
With Marketgoo, you can provide your clients a white-labelled SEO step-by-step and customized DIY plan that they can follow to improve their SEO. This provider is designed for small businesses with small budgets with a step-by-step plan.
SEO Network
Offering both onsite and offsite SEO white-label services, this white label SEO company specializes in link building, providing website relevancy for 10 keywords initially. It also generates missing content pages for your clients websites to help them build authority with inbound links and rank in search.

Plus, partnering with a SEO white-label services provider will give you a detailed reporting dashboard for each solution. You can prove performance and ROI to your white-label SEO clients and keep them coming back month after month. Because these solutions can be white labeled, you can sell them under your own brand while positioning yourself as the white-label SEO agency expert!

How do you choose a white-label SEO provider?

When choosing a white-label SEO company provider, consider cost, customer service, the quality of the providers’ website, and the SEO activities your clients would benefit from most. Look at the variety of services provided by every white-label SEO company you are considering. You’ll want to vet all potential providers based on their ability to deliver results, level of customer support, and their experience in the field.

Approximately 63% of all purchases begin with an online search (Oberlo). As a white-label SEO reseller this is encouraging. Searchers compare product information, price, location, and availability prior to making a purchase decision. More than 53% of all search results are organic (Ahrefs). These organic search results can only be achieved with the right white-label SEO approach.

White-label SEO programs

Also consider the white-label SEO activities each provider offers. This can include link building, citation building, on-site SEO, and keyword research among others. Get a basic understanding of available SEO white-label services so you know what to consider when it comes down to making a decision.

SEO solutions work best when sold as a comprehensive package rather than as individual solutions. This isn’t always possible due to costs, but white-label SEO is a great solution to break apart for the purpose of building packages. Then a white-label SEO reseller can upsell with more SEO solutions as they can be afforded. The parts that make up a successful best-practice campaign can be resold in a number of combinations and should all be included in good provider offerings:

Onsite and offsite white-label SEO

White-label SEO isn’t just limited to a website. There are SEO activities that can take place both on your client’s website and offsite in order to improve their ranking. White-label SEO programs that come with a fulfillment team can save you from the tedious and time-consuming work required by a proper SEO program. Tasks such as monitoring campaigns, link building, creating pages around target keywords, and providing live proof-of-performance reporting are covered by white-label fulfillment so you can focus on customer relations, sales, and driving profit all while growing your new SEO revenue stream.

White-label SEO audits

It’s up to you to identify any SEO issues that are keeping clients from getting to the top of the search rankings. An initial comprehensive audit can be a long process, but it will show clients where they are lacking and where improvements can be made. After the initial audit, it’s ideal to have a regular cadence of audit check-ins where you can show the progress made in white-label SEO reports.

Reporting platforms

A white-label SEO reporting platform that can be accessed by both the white-label SEO agency and the customer at any time is highly recommended for the sake of transparency. It should be clear and precise in communicating the value of your SEO white-label services. Find a program that has an easy-to-understand dashboard that covers all your SEO bases from the work that’s been happening to where they are moving to in search results for the chosen target keywords.

Link building

Another key white-label SEO program is link building. Finding relevant sites that have a high domain authority that can be linked to from your client’s website is a highly time-consuming task that you will want to outsource to a white-label SEO company. Be careful in choosing a reputable product in this category that can keep your client’s link-building activities legitimate.

Local citations

Citations or listings are another area of white-label SEO that you should be familiar with as a white-label SEO company. Make sure your clients are listed on citations such as Bing places for business, Google, Yelp, and Yellow Pages among hundreds of other potentially relevant sources. Citation building increases the chances of your clients being discovered online by prospects. The more reputable places they’re found across the internet, the more likely they’ll have a positive impact on search results. Citations can be built across other websites, local business directories, and social platforms like Facebook.

Any provider worth working with will have an easy-to-use white-label SEO agency management platform and a white-label SEO fulfillment team that can take care of all the above-mentioned SEO activities so that you don’t have to hire an in-house SEO expert.

What are the main benefits of using white-label SEO services?

White-label SEO is a cost-effective strategy to boost customer acquisition. By employing a good, targeted SEO strategy, a site can rank higher on search, increase website traffic, get more qualified leads, and convert those leads into sales. These are just a few main benefits of becoming a white-label SEO reseller.

Cost savings:
SEO white-label services are more cost effective than hiring an in-house team. As a white-label SEO reseller you will get access to a team of already-trained experts so you can focus on your core business offerings. The cost of hiring new employees includes far more than just a salary, not to mention the time it takes to find someone with the right skills who is also the right fit for your company culture.
Improved customer acquisition:
White-label SEO activities boost local visibility bringing in new customers and subsequently more revenue. Partnering with a white-label SEO company will benefit both your white-label SEO agency and your clients by bringing in more prospects.
Brand credibility:
A white-label SEO provider will typically provide their services under the branding of their clients, allowing businesses to maintain a consistent image and reputation. The more places a brand shows up, the more familiar an audience will be with it making it top of mind when prospects decide to buy.
Increase customer satisfaction:
Working with a white-label SEO company will expand your product offerings and often bring in a team of white-label SEO experts that can give your clients exactly what they need to be found online. Become the number one white-label SEO company that prospects come to for all their solutions. Adding white-label SEO to your current offerings will ensure that clients won’t take their business elsewhere. It’s easy to measure success with a good white-label dashboard so they can see the difference you make to their business’s online visibility.
Scalability:
A white-label SEO agency can handle increased workloads when working with a provider as a client’s white-label SEO needs grow. Because search algorithms are complex and constantly changing, it’s far more scalable to lean on a white-label fulfillment team. Vetted SEO white-label services providers will be your weapon of choice in navigating through all the ranking factors that determine search results positioning.

By appearing on the top results of an organic search, a white-label SEO agency is more likely to prove its relevance and build trust and credibility for their brand. This is especially crucial among local businesses. Local search intent accounts for 46% of searches on Google (SafariDigital). If your clients aren’t close to the top of the first page of search results, their prospects will end up working with competitors instead.

Is white labeling SEO profitable?

In short, yes. White-label SEO providers can provide their white-label SEO agency clients with detailed proof of performance reports on the progress of their SEO campaigns and work being done. These reports are a powerful tool that demonstrates exactly how the SEO white-label services provided are adding value.

Working with a white-label SEO services provider will give you access to curated white-label SEO solutions and professionals with years of experience who can handle the work for you. Fulfill your clients’ SEO needs under your brand while focusing more time on other operations.

Despite its high rewards, SEO can be a daunting task. Search engine algorithms change more than 1,000 times a year and keeping up requires constant research and education. But you don’t have to miss out on this revenue stream.

Vendasta partners with agencies that then work with local business clients who sometimes have multiple locations. For example, we partnered with a digital agency that served a medical clinic with 11 locations. The clinic saw a 61 percent increase in keyword exposure over a three-month period and a 56 percent increase in daily organic traffic. The digital agency that sold white-label SEO services to their client was not an expert in the field. However, they knew they could count on a reliable provider to service their client’s needs responsibly and get results.

Even though that white-label SEO agency is not an SEO expert, it garnered the attention of many prospects in their area as a local SEO expert because of its smart partnership with a vetted white-label SEO provider.

Magical Results from Net Success SEO Network

Any marketing solution that we can offer our agency clients that makes me look like I walk on water is an absolute WIN in my book!

And Net Success is on my shortlist of winning solutions.

We’ve been working closely with Neal, Rob, and the team for several years with great results. If you’re serious about moving your clients to page one of Google’s SERP, you’d be wise to use these guys. They make it easy to sell, the reporting is fantastic and the results make clients smile in delight.
Service from the Net Success team is responsive, personal, and spot-on. Highly Recommend!

Janice Christopher

Founder & CEO, The Janice Christopher Agency

In my 10+ plus years in the digital marketing field I have worked with many different SEO providers but by far none that has provided the service, professionalism, expertise, knowledge, personal touch and by far the results that Alpha SEO has provided our clients here at Hurricane Digital Marketing. [Our] SEO accounts retention rate has been 96%, [which] is unprecedented in the marketing industry … If you are an agency owner and in need of an SEO provider, I highly recommend Alpha SEO without hesitation.

Alpha SEO has provided the clients for my agency an excellent online local presence … and always goes the extra mile for their clients/accounts which is rare to find in an SEO provider. I most definitely recommend Alpha SEO without any hesitation to any digital marketing agency owner.

Ariel Angulo

CEO/Founder, Hurricane Digital Marketing

I have worked with Boostability for a few years now and they have been able to improve my clients ranking online which has been awesome! They have a great dashboard where I can track what work has been done and how it’s improving which is fun to watch.

Mitchell Slater

CEO, Slater Strategies

See what agencies have to say →

How much does white labeling SEO cost?

The cost of white-label SEO services can range from a few hundred dollars to several thousand dollars per month depending on the level of service required. It can vary depending on the scope of the work, the level of expertise required, the complexity of the project, or the size of the client’s website.

How a provider charges could range from a flat rate to a per-project or hourly basis for their services. There may also be an option for tiered white-label SEO offerings that get more expensive as they become more comprehensive.

Margins

As a white-label SEO company it’s ideal to aim for a target margin of roughly 100 to 200 percent on white-label products. However, SEO white-label services should be priced with lower margins closer to 40 to 50 percent. Keep in mind that all services are different and not all of them will make a margin of 50 percent or more—nor do they need to.

Upselling

You already have a client list and it won’t cost much more to “add on” to the products and services they’re already paying for. Profit margins can increase with upselling on a client account, making more of a profit for your business.

The list of white-label SEO services is quite extensive and depending on the provider some SEO tasks like keyword research, on-page optimization, and technical SEO may be less expensive than others like link building or content creation. In addition to white-label SEO, you could upsell online reputation management products and services that help improve SEO such as review management.

It’s a good idea to add white-label SEO services to your current list of client offerings. After all, your clients need to be easily found online since people shop more online (DigitalCommerce360). White-label SEO pricing poses a major roadblock for business owners hoping to start selling white-label SEO.

Find the “sweet spot” by setting a target margin and determining profit margins for white-label SEO pricing. Knowing your margins also ensures you turn a profit on the white-label SEO tools and services you offer to your clients. Get a quote from all of your top choices before making a decision.

If you want to improve profitability, though, you need to look beyond the margins. The right tools and services, paired with value-added offerings, can be the difference between “getting by” and phenomenal growth.

What’s the difference between white label and private-label SEO?

Although both white-label SEO and private-label SEO involve outsourcing SEO services to a third-party provider, they aren’t quite the same thing.

White label

White-label SEO refers to where a white-label SEO company provides SEO services to another company, which then resells those services under its own brand name. These products are usually generic and are sold in the same way to all white-label SEO agency partners who then put their own branding on those generic products.

Typical characteristics of white label are the tendency to be much less customizable than a private label company. It’s more of a cookie-cutter approach where many digital agencies can use the same software product but put their own branding on the product. BuildFire and SEOReseller are two B2B examples of white-label software manufacturers.

Private label

Private-label SEO refers to a service where a company provides SEO services to another company, but the reselling company (the client) has more control over the process. This business model looks more like a customizable option compared to white label.

Typical characteristics of private label include being skewed more toward physical goods rather than software. These products can be highly customizable so it’s less of a cookie-cutter approach, but it’s not as quick or cost-effective as white label. It’s also typical that these manufacturers would create a unique product for some resellers that is similar to their other products but not quite the same.

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