Best SEO White Label Software, Services & Reseller Programs

What are white-label SEO services?

With a full suite of white-label SEO services, you can improve customer acquisition, local visibility, and brand credibility for your clients—positioning yourself as the SEO expert. Because your clients’ SEO success requires a long-term strategy and a number of different activities, becoming a white-label SEO reseller provides you with a steady, recurring revenue stream.

Are you ready to take your business to the next level?

Selling white-label SEO services refers to offering SEO (search engine optimization) products under your own brand that another company produced. With more than half of all online experiences starting with a search engine, it is important for agencies to offer SEO services to their clients. If a business doesn’t rank highly on search results, it will struggle to be found by new customers.

SEO aims to increase website traffic by ranking website pages higher on organic search results, ultimately helping increase conversions and revenue. The process behind SEO is highly technical, with a multitude of internal and external factors affecting page ranking and improvements. Because of the complicated and time-consuming nature of search engine optimization, this makes becoming a white label SEO reseller a lucrative endeavor with little to no overhead.

Who are the best white label SEO providers?

A survey conducted by Vendasta revealed that affordable white-label SEO services creates the most satisfaction for small business clients. Unfortunately, SEO can be challenging for the agencies who manage these businesses. SEO best practices consistently change over time and it is difficult to stay on top of all these changes. At the end of the day, nothing is quite as complex yet highly rewarding as doing SEO right. That’s where you, a white-label SEO reseller armed with Vendasta’s suite of SEO solutions, come in.

How do you choose a white-label SEO provider?

White-label SEO programs

Onsite and offsite white-label SEO

White-label SEO audits

Reporting platforms

Link building

Local citations

Any provider worth working with will have an easy-to-use white-label SEO agency management platform and a white-label SEO fulfillment team that can take care of all the above-mentioned SEO activities so that you don’t have to hire an in-house SEO expert.

What are the main benefits of using white-label SEO services?

Is white labeling SEO profitable?

Working with a white-label SEO services provider will give you access to curated white-label SEO solutions and professionals with years of experience who can handle the work for you. Fulfill your clients’ SEO needs under your brand while focusing more time on other operations.

Despite its high rewards, SEO can be a daunting task. Search engine algorithms change more than 1,000 times a year and keeping up requires constant research and education. But you don’t have to miss out on this revenue stream.

Vendasta partners with agencies that then work with local business clients who sometimes have multiple locations. For example, we partnered with a digital agency that served a medical clinic with 11 locations. The clinic saw a 61 percent increase in keyword exposure over a three-month period and a 56 percent increase in daily organic traffic. The digital agency that sold white-label SEO services to their client was not an expert in the field. However, they knew they could count on a reliable provider to service their client’s needs responsibly and get results.

Even though that white-label SEO agency is not an SEO expert, it garnered the attention of many prospects in their area as a local SEO expert because of its smart partnership with a vetted white-label SEO provider.

How much does white labeling SEO cost?

How a provider charges could range from a flat rate to a per-project or hourly basis for their services. There may also be an option for tiered white-label SEO offerings that get more expensive as they become more comprehensive.

Margins

Upselling

You already have a client list and it won’t cost much more to “add on” to the products and services they’re already paying for. Profit margins can increase with upselling on a client account, making more of a profit for your business.

The list of white-label SEO services is quite extensive and depending on the provider some SEO tasks like keyword research, on-page optimization, and technical SEO may be less expensive than others like link building or content creation. In addition to white-label SEO, you could upsell online reputation management products and services that help improve SEO such as review management.

It’s a good idea to add white-label SEO services to your current list of client offerings. After all, your clients need to be easily found online since people shop more online (DigitalCommerce360). White-label SEO pricing poses a major roadblock for business owners hoping to start selling white-label SEO.

Find the “sweet spot” by setting a target margin and determining profit margins for white-label SEO pricing. Knowing your margins also ensures you turn a profit on the white-label SEO tools and services you offer to your clients. Get a quote from all of your top choices before making a decision.

If you want to improve profitability, though, you need to look beyond the margins. The right tools and services, paired with value-added offerings, can be the difference between “getting by” and phenomenal growth.

What’s the difference between white label and private-label SEO?

White label

Typical characteristics of white label are the tendency to be much less customizable than a private label company. It’s more of a cookie-cutter approach where many digital agencies can use the same software product but put their own branding on the product. BuildFire and SEOReseller are two B2B examples of white-label software manufacturers.

Private label

Typical characteristics of private label include being skewed more toward physical goods rather than software. These products can be highly customizable so it’s less of a cookie-cutter approach, but it’s not as quick or cost-effective as white label. It’s also typical that these manufacturers would create a unique product for some resellers that is similar to their other products but not quite the same.