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Best Social Media Management Software Services
Which tool is best for social media management?
There are a number of popular social media tools available to make social media management less time-consuming. Not all tools provide the same benefits, but this is our short list of the best social media management tools that can get the job done, whether that’s scheduling, reporting, content creation, project management, or a centralized dashboard.
GetSocial
Boost traffic and reach on social media through intelligent insights, buttons, and pop-ups
Increase website traffic with responsive social share and follow buttons for 30+ networks, and grow your email list with our subscriber pop-ups. Invest only in content and products that guarantee results by knowing how many shares and traffic they generate—even on private “dark social” channels. Reduce cost per click on social campaigns by understanding which social media channels bring more traffic and engagement for your clients. Receive alerts on Email or Slack when the engagement on a given page reaches your alert criteria, such as the number of shares, virality score, social traffic and share rate.
GetSocial
Metricool
The ultimate social media tool to analyze, manage and measure your social media activity
Save time analyzing all your social networks and ad campaigns in the same place. Study your competitors and optimize your strategy. Generate automatic and customized reports in a few clicks. With Metricool plan all your posts at the best hours when your community is more active, automate your social networks with Metricool’s auto lists and measure all the repercussions of hashtags or keywords on Twitter and Instagram. Drive traffic to your web or blog from Instagram with the Metricool Instagram Link.
Metricool
Vendasta’s Executive Report
Gain access to a 360-degree view of all your social media efforts through robust, automated reporting
With Vendasta, all social media reporting rolls up into the Executive Report. As a result, you are providing your clients with a deep understanding of their post performance and your marketing efforts. Gain a better understanding of how your clients’ social media is performing today to plan for tomorrow. Save time by analyzing all your social networks and ad campaigns in one place. Track the metrics that you care about with rich engagement statistics. Understand which hashtags and keywords have the most impact across different networks.
Executive Report
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Vendasta’s Snapshot Report
How to use marketing automation for social media posting
Sell more social media management solutions and grow your agency. Arm your salespeople with our award-winning needs analysis tools to show prospects how their social media presence can improve, convert more customers with timely and relevant content about their business, and engage clients with try-before-you-buy products. Give value before asking for the sale. Engage prospects with email drip campaigns and keep your brand top of mind.
Snapshot Report
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Marketing Automation
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Vendasta’s Brandable Client Portal
Let your clients create the perfect post for each of their social networks, all in one place — in an app you manage
What Vendasta provides, you call your own. We give you software to offer your clients social media marketing, and you deliver the solution. Your customers and their trust become one place to access everything within a rebrandable app. All your clients need to remember is just one login. Vendasta’s Brandable Client Portal is a simple-to-use product perfectly suited as a DIY solution or for your team to fulfil on behalf of your clients. It’s compatible with businesses of any size, from one location to thousands.
Brandable Client Portal
Vendasta’s White-label Social Media Services
Professional content creation done for you by a team of marketing experts
Work with a team of social media experts and scale your business without worrying about hiring, training, and overhead costs. Get a team of marketing strategists to work under your brand on your terms. We integrate seamlessly with your team to deliver social media management services under your brand on your terms. Trust our team of experts to stay on top of digital trends and represent your brand. Get our team to post to all the most popular networks with strategies that will drive engagement. Proven processes mean we deliver top-notch results with efficiency.
White-label Social Media Services
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Vendasta’s Foundational Solutions
Deliver immediate value to your prospects and clients with a set of freemium software solutions
Offer limited editions of the most important products for your clients, such as listings, reputation management, and social media management. Show your company’s value immediately. Then, when clients are ready for more features, the products help up-sell them to even more value. Set a customized upgrade path to any product or service you wish, including your own managed reputation services or those offered through Vendasta.
Foundational solutions
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Vendasta’s Task Manager
Handle all your client’s digital marketing needs with streamlined project management
Strengthen your clients’ online reputation by responding to reviews, claiming listings, or creating social posts from one dashboard. Manage large projects and organize a group of tasks for your clients with transparency. Prove value to your clients with automated reporting, which details how many tasks were completed by your team.
With Vendasta’s Task Manager, you can work together with your team to create high-quality, on-brand social media content that your clients will love. Handle your clients’ fulfillment services, including posting to the most popular networks and getting easy client approval from one simple-to-use dashboard. Manage the workflow of any size of task or project across teams to stay efficient, deliver results on time, and retain more customers. Send posts for approval before publishing. No more back and forth emails to clients. Easily share and manage access to each social account on a safe and secure platform. Finally, automatically deliver easy-to-understand reporting to prove value to your clients.
Task Manager
What is social media management software?
Coordinate and collaborate alongside your team with ease
Master social media by managing multiple profiles at scale, efficiently assigning tasks to team members, collaborating on social calendars, and scheduling social posts to all channels on a regular cadence with prescriptive tasks.
The most important reporting in one dashboard
Provide your clients with in-depth insights into specific social channels and an understanding of how you’ve improved their performance across multiple accounts. A single report combines your clients’ and fulfillment staff’s most important social metrics.
White-label social media management software that positions you as the industry expert
Instantly provide clients with your branded app featuring everything they need to manage and see ROI for their social media—no setup or coding required.
Simplify social media management services with our marketing experts
Our marketing experts can handle all of your clients’ social media management needs as an extension of your team, fulfilling all services under your brand.
Easily discover new clients who need assistance with their social media presence
Equip your sales reps with deep insights into the local businesses that need your help. Personalized social media-specific reports start impactful conversations that close more deals.
What is the best social media scheduling tool 2023?
- Hootsuite is a social media management tool that offers scheduling, monitoring, and engagement capabilities. With Hootsuite, you can schedule and publish posts across multiple social media platforms and track the performance of your content using analytics. It also offers advanced team collaboration features and integrations with a wide range of other social media tools and apps.
- Buffer is a user-friendly social media scheduling tool. It allows businesses to easily schedule, publish and analyze social media posts, as well as collaborate with team members. Buffer has a clean interface, making it easy for users to schedule and manage their social media content.
- Later is a social media scheduling tool designed specifically for Instagram. With Later, you can schedule and publish posts, manage multiple Instagram accounts, and analyze the performance of your clients’ content. Later also offers a range of creative tools like a visual planner, image library, and hashtag suggestion features.
- Vendasta’s Social Marketing is a social media management platform designed for digital agencies and marketing teams alike. Social Marketing offers a range of features including scheduling, content creation, audience management, and performance tracking. It also integrates with a variety of other marketing tools, making it a powerful solution for managing social media at scale. Discover new customers and discover what your current customers say through Twitter lead searches. Communicating with your customers is easier than ever. Manage all comments left on posts and any mentions from within Social Marketing. Never miss responding to a customer again.
- SproutSocial is a powerful social media management tool that features scheduling, monitoring, engagement, and reporting capabilities. It enables users to schedule and publish posts on multiple social media platforms and track the performance of their content through advanced analytics. Additionally, SproutSocial provides advanced collaboration and task management features, making it an ideal choice for businesses seeking to optimize their social media processes.
Free ConquerLocal Academy course on social marketing
Find customers and build fans with social marketing.
2 modules | 45 mins
What is social media management software and why is it important?
It’s common knowledge that businesses these days should have an online presence, but why is social media specifically so important? With billions of active users, social media provides a massive audience for businesses to reach and engage with. Using social media management software allows you to streamline your efforts and get the most out of your social media presence.
Not only does it save you and your clients time and resources, but it provides valuable insights into your client’s customers and their behavior. This can help you better understand their target audience and tailor your marketing strategies accordingly. So, if you want to stay ahead of the game and make the most of your social media efforts, social media management software is a must-have tool.
Here’s a list of reasons why social media management is important:
- Reach a larger audience: Social media platforms have billions of active users, providing businesses with a far-reaching audience with which to engage.
- Streamline and optimize efforts: Social media management software allows businesses to manage and automate their social media presence, saving time and resources while improving the effectiveness of their marketing efforts.
- Identify growth opportunities: The software can help businesses identify opportunities for growth and track the impact of their social media activities on their overall brand perception and reach.
- Provide valuable insights: Social media management software can provide valuable insights into customer behavior and preferences, helping businesses to tailor their marketing strategies and better understand their target audience.
- Stay ahead in the digital landscape: In today’s digital landscape, social media plays a crucial role in marketing and branding efforts. Using the best social media management software helps businesses stay ahead and maximize the impact of their social media presence.
- Monitor and respond to comments and messages: The software allows businesses to monitor and respond to comments and messages in a timely and organized manner.
- Track metrics and analyze performance: Most social media management software provides metrics and performance analysis, enabling businesses to measure the success of their social media efforts and adjust their strategies accordingly.
What are the benefits of social media management?
Build your clients’ following on social media
Keep up with the trends. Use social media content management tools to post content to the most popular social media networks. Ensure every comment and mention from various social networks is taken care of from one location. Discover new followers and find out what current ones are talking about with Twitter lead searches.
Drive results with data-driven decisions
Get real-time analytics on your clients’ social media performance, and use that data to make informed decisions. Track ROI and measure the success of your social media campaigns, using data to refine and improve future strategies. Utilize the software’s integrations to measure the impact of your social media activities on your overall marketing goals.
Provide excellent customer service on behalf of your clients
Respond to comments and mentions left on your client’s social media pages. Monitor social activity and organize all incoming messages with just one login. Access audience statistics and report on relevant metrics.
Save time and deliver quality social content
Quickly pull in and post content from the best RSS feeds. Make your posts pop with access to thousands of high-quality stock images through Social Marketing’s integration with PixaBay. Compose and schedule posts for Instagram and let Social Marketing publish them for you. Promote your upcoming events, make special announcements, and share timely offers by posting directly through Google My Business.
Enhance brand image and reputation management
Monitor your clients’ brand reputation by tracking keywords and mentions, and responding promptly to negative comments. Maintain a consistent brand image by customizing the look and feel of each post to match the brand guidelines. Manage brand mentions across all social networks and control how the brand is perceived online.
Quickly make posts to multiple locations
Through the Multi-location Business App, brands can publish posts to multiple Facebook pages in one go. No more time-consuming, manual posting for each location. Customize posts for each location with dynamic content. Further, personalize scheduled multi-location posts by editing them through each individual location’s Social Marketing app. Manage all multi-location posts and reporting through one app.
Maximize the impact of your clients’ social media presence
Unleash your creative potential with access to advanced design features like overlays, filters, and text editing. Impress your clients with engaging video content, easily scheduled and published directly from the platform. Stay ahead of the competition with AI-powered recommendations, helping you fine-tune your social media strategy and reach your target audience with precision.
What are 5 tips for managing social media use?
As the social media landscape continues to evolve at a rapid pace, it can be challenging to keep up with the latest trends and best practices. However, with the right strategies and tools in place, you can effectively manage your clients’ social media presence and drive meaningful results.
You can maximize your impact on social media and drive results for your business with these social media marketing tips.
- Define clear goals:
When working with a new client, it’s important to define clear goals for your presence on each platform. This will help guide your content creation and engagement strategies and ensure that you’re using your time and resources effectively. - Build a content calendar:
A content calendar is a great way to plan and organize your social media posts in advance. This will help you maintain a consistent presence on social media and ensure that you’re posting at the right times to reach your target audience. - Engage with your client’s audience:
Social media is all about increasing engagement. Make sure to respond to comments and messages in a timely manner, engage with followers, and participate in conversations related to your client’s brand or industry. - Use analytics to measure success:
Regularly check your analytics to see how your client’s social media presence is performing. This will help you identify areas for improvement and adjust your strategies accordingly. - Stay up-to-date with platform changes:
Social media platforms are constantly evolving, so it’s important to stay up-to-date with any changes that could impact your client’s presence. Make sure to regularly check for platform updates and adapt your strategies as needed.
What are the main features of social media management tools?
A great social media management tool will have features to help you plan, schedule, and publish content for multiple platforms like Facebook, Instagram, LinkedIn, Twitter, and Google My Business, all from one easy-to-use product. Other features include ready-to-post content, post scheduling, and in-depth analytics, to start sharing engaging content and building a loyal audience with social media content management tools. Finding the right, easy-to-use product brings together everything needed to elevate your client’s social strategy.
These are some of the main features that are commonly offered by social media management tools, and they can greatly benefit businesses looking to optimize their social media presence and improve their marketing efforts. Check out the following list of common features you’ll find with the best social media management tools:
Content scheduling and publishing:
The ability to schedule social media posts in advance, allowing businesses to maintain a consistent presence on social media and reach their target audience at the right times all from one centralized dashboard.
Metrics tracking:
Tools that provide metrics such as engagement, reach, and conversions, allowing businesses to measure the success of their social media efforts and adjust their strategies accordingly.
Comment and message management:
Features that allow businesses to monitor and respond to comments and messages in a timely and organized manner.
Analytics and reporting:
Tools that provide performance analysis and insights, allowing businesses to identify areas for improvement and optimize their client’s social media presence based on hard data.
Collaboration:
Features that enable multiple team members to collaborate on social media activities, improving efficiency and communication within the team or between you and your clients.
Integrations:
Integrations with other marketing and advertising tools, such as email marketing platforms, analytics tools, and more.
Help your client’s build their brand with a social strategy that works!
How do you use social media management?
Content Creation:
Developing engaging and relevant content for social media platforms such as Facebook, Twitter, Instagram, and LinkedIn.
Online community Management:
Engaging with the audience, responding to comments and messages, and building an online community through social media platforms.
Advertising:
Creating and managing social media advertising campaigns for clients to reach a wider audience and drive engagement, traffic, and ultimately sales.
Analytics:
Measuring the success of social media activities and providing insights and recommendations to inform future strategies.
Online reputation management:
Monitoring and managing the online reputation of the clients by responding to negative comments and reviews, and promoting positive brand image.
Influencer marketing:
Identifying and collaborating with influencers to promote the client’s products or services to a larger audience.
Integration with other marketing channels and tools:
Integrating social media activities with other marketing channels such as email marketing, search engine optimization, and content marketing to enhance the overall marketing efforts.
Social media management can offer numerous benefits for a business in terms of brand building, audience engagement, and revenue generation. A digital marketing agency can assist clients in leveraging these benefits and effectively manage their social media presence.
Fulfill and grow your agency with Vendasta’s white-label Marketing Services →
Why are social media management tools important?
Social media management is an important aspect of a digital marketing strategy. By using social media management tools businesses can save time, increase efficiency, improve audience engagement, make better decisions, and increase brand presence. The best social media management tools automate routine tasks, such as scheduling posts and monitoring social media accounts, and they can provide insights and analytics to help businesses understand their audience and improve their marketing efforts.
Time-saving:
Social media management tools automate routine tasks such as scheduling posts, monitoring social media accounts, and tracking metrics, which saves time and effort for the business owner. Hootsuite is an example of a social media management tool that saves time by allowing users to schedule posts in advance, automate repetitive tasks, and manage multiple social media accounts from one platform.
Increased efficiency:
With social media management tools, a business owner can manage multiple social media accounts and monitor the performance of their marketing efforts in one place, increasing the efficiency of their social media activities. Buffer is an example of a social media management tool that increases efficiency by providing a streamlined workflow for scheduling and publishing posts, tracking metrics, and analyzing performance.
Improved audience engagement:
Social media management tools provide insights and analytics that can help a business owner understand their audience better, and create content that resonates with them, leading to increased engagement. Sprout Social is an example of a social media management tool that helps improve audience engagement by providing a robust listening and analytics platform that provides insights into audience behavior and preferences.
Better decision-making:
By tracking key metrics and analyzing the success of social media activities, a business owner can make data-driven decisions that improve the overall performance of their social media presence. Google Analytics is an example of a social media management tool that provides data and insights for better decision-making. It does so by tracking website traffic and engagement, measuring the success of social media campaigns, providing a comprehensive overview of the overall performance of a business’s online presence.
Increased brand presence:
The best social media management tools can help a business owner reach a wider audience, build their brand, and establish a strong online presence by consistently posting engaging and relevant content. This can be achieved by using social media content management tools. Later is an example of a social media management tool that helps increase brand presence by providing a platform for visual content creation and scheduling for platforms such as Instagram, Pinterest, and TikTok. A tool like Later allows users to consistently post engaging and relevant content.
Social media management tools are crucial for a business owner looking to efficiently manage their social media presence, increase engagement with their audience, make informed decisions, and grow their brand online.
Why Use Social Media Management Software?
See this list of key benefits of using social media management software:
Time-saving:
Social media management software automates routine tasks such as scheduling posts, monitoring social media accounts, and tracking metrics, freeing up time and allowing digital agencies to focus on more strategic tasks.
Increased efficiency:
With social media management software, digital agencies can manage multiple social media accounts and monitor the performance of their marketing efforts in one place, increasing the efficiency of their social media activities.
Improved audience engagement:
Social media management software provides insights and analytics that can help digital agencies understand their audience better, and create content that resonates with them, leading to increased engagement.
Better decision-making:
By tracking key metrics and analyzing the success of social media activities, digital agencies can make data-driven decisions that improve the overall performance of their social media presence.
Increased brand presence:
Social media management software can help digital agencies reach a wider audience, build their brand, and establish a strong online presence by consistently posting engaging and relevant content.
Social media management software is an essential tool for digital agencies looking to streamline their social media activities, increase efficiency, improve audience engagement, make informed decisions, and grow their brand online.
What features should you look for in a Social Media Management Software solution?
Social media integration:
The ability to integrate with all major social media platforms, such as Facebook, Twitter, Instagram, LinkedIn, and to manage all your social media accounts in one place.
Scheduling and automation:
The ability to schedule posts in advance including repeat posting, and to automate routine tasks.
Analytics and reporting:
Detailed analytics and reporting capabilities, including the ability to track key metrics such as reach, engagement, and ROI.
Audience engagement:
Tools to help manage audience engagement, such as direct messaging, comment moderation, and sentiment analysis.
Social media content management tools:
A library or dashboard for managing and organizing content, including image and video assets, and the ability to collaborate with team members as well as clients.
Brand management:
The ability to manage and maintain brand consistency across all social media accounts, including custom branding, and automated approval workflows.
Customer service:
Customer service and support, including a knowledge base, live chat, and email support.
Platform and tool integrations:
The ability to integrate with other tools and platforms, such as Google Analytics, email marketing software, and e-commerce platforms, to streamline workflows and increase efficiency.
These are some of the most common and useful features to look for in a social media management software solution. The right solution for your business clients will depend on their specific needs and goals.
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