Citation Builder: Boost local rankings with data aggregator network submissions

Data aggregators gather consumer and business data and provide it to hundreds of listing directories, review sites, search engines, and more. They also power sophisticated modern applications such as Apple’s Siri and personal navigation systems.

When a business profile data is created or modified in Vendasta, the information is sent within 24 hours. The data aggregators receive this data and provide Vendasta with confirmation within 6-8 weeks. Vendasta also refreshes business NAP data once every month to ensure that aggregators always have the most accurate information.

As soon as business information is entered, Vendasta’s Citation Builder will send it to the data aggregators. It can take 6-8 weeks for them to receive the information and ensure it is correct in their own databases. It is then up to the sites and sources to update their information from the data aggregators. They query them at various intervals—some seek out the information weekly, monthly, etc. Therefore, the timeline for when a source picks up that information will vary greatly depending on their process for updating their data.

Vendasta’s Citation Builder has a continual process that maintains and builds your client’s web presence over time. Once the data aggregators have correct business information, the rate at which sites reference this information varies. To ensure the widest span of information and amount of listings created, Citation Builder needs to be activated for an extended period of time.

Even if your client’s business information is correct, online business data can be eroded over time by user-generated content and other incorrect data. As long as your client’s subscription is active, Citation Builder refreshes your information with the data aggregators every week. Without this, there is a risk of allowing the current public data to change all of the value already established.

Your clients can update their business profile as much as required while a Citation Builder subscription is active.

Citation Builder does not delete duplicate listings Instead, sources online that reference the data providers will, over time, ensure that business data is accurate.