Is There Even Such a Thing as a Google Maps Rank Checker?

The short answer? Yes, there is! A Google Maps rank checker is a tool that allows you to see where your business ranks in Google Maps search results for specific keywords. It provides valuable insights into your local SEO performance and helps you identify areas for improvement.

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If you work with business owners, you know how important it is to have a strong online presence. One way to improve their online visibility is through local SEO, which involves optimizing their website and online profiles to rank higher in local search results. However, it can be difficult to know where they stand in the rankings without the right tools to help you. That's where a Google Maps rank checker comes in, and we’ll show you how it can level up your local SEO strategy for clients in this article.

Where can you find a Google Maps Rank Checker?

Working in digital marketing for SMB clients, you probably know the importance of ranking high in search results, especially when it comes to “near me” search results. But is there even such a thing as a Google Maps Rank Checker? The longer answer is yes — and no.

While there may not be an official Google Maps Rank Checker, there are third-party tools available that can provide insights into your clients’ Maps ranking. However, the most effective way to improve your clients’ ranking is by helping them focus on providing a great customer experience and optimizing their online presence. Learn more about how Google local listings information is collected to have an idea of all the areas you can optimize.

It's important to note that these third-party tools may not always be accurate and can vary in their measurements. Additionally, Google's algorithms are constantly changing, so ranking can fluctuate over time.

If you're looking to improve your clients’ Maps ranking, it's best to focus on optimizing their business's online presence and providing an exceptional experience for customers. This includes regularly updating their business information, responding to customer reviews, and ensuring their website is mobile-friendly.

What does a Google Maps Rank Checker do?

A Google Maps Rank Checker is a tool that helps you track the ranking of your client’s business or website on Google Maps. It allows you to see where their business appears on the map and how it ranks compared to other businesses in your area.

Using a Google Maps Rank Checker, you can monitor the performance of their business listing on Google Maps and make changes to improve its ranking. This can include optimizing the business listing with relevant keywords, ensuring the business information is accurate and up-to-date, and encouraging customers to leave reviews.

A Google Maps Rank Checker can also help you identify areas where a business is underperforming and where you need to focus your efforts. For example, if the business is ranking poorly in a particular area, you can use this information to target your marketing efforts in that area and improve your client’s ranking.

How can a Google Maps Rank Checker help with local SEO?

If you work with local business owners, you know that ranking high on Google Maps is crucial for attracting new customers. However, it can be challenging to track your progress and understand what factors are affecting their rankings. This is where a Google Maps rank checker can be helpful.

With a Google Maps rank checker, you can accurately track their Google Business Profile (GBP) performance and identify areas for improvement. Here are a few ways a rank checker can help with your local SEO:

Accurate SEO rank tracking

A Google Maps rank checker allows you to track your clients’ Google Business Profile ranking accurately. It provides you with real-time data on their ranking, so you can quickly see how your efforts are paying off. You can also track their competitors' rankings and see how they compare to them.

Identify areas for improvement

A rank checker can help you identify areas for improvement in your local SEO strategy. For example, if you notice that a client’s ranking has dropped, you can use the data provided by the rank checker to identify the cause. It could be due to a change in Google's algorithm, a decrease in reviews, or a lack of relevant keywords.

Google Business Profile ranking

The Google Business Profile (formerly known as Google My Business) is crucial for attracting new customers, especially those who are searching for local businesses (need help finding your GBP URL? We’ve got you covered). A Google Maps rank checker can help you track your client’s Google Business Profile ranking and ensure that it is optimized for local SEO. You can use the data provided by the rank checker to improve your client’s listing, such as adding relevant keywords and updating their business information.

Pro tip: make sure you know how to manage multiple locations when it comes to your client’s Google Business Profile as well.

Other ways to improve your client’s local SEO include writing great GBP descriptions, leveraging Google Business Profile ads, and nailing the NAP.

Top 8 Google Maps rank checking tools

1. Vendasta

Vendasta's Local SEO Pro is a powerful AI-powered local SEO software that helps optimize your clients’ local search rankings. With breakthrough technology, Local SEO Pro provides a clear picture of your clients’ market presence. It’s a complete operating system for agencies working with local businesses, offering features such as AI-powered local SEO tools, multichannel inbox communication, reputation management, social marketing, and Google Business Profile optimization. The tool also includes a marketing automation portion of the platform that lets you automatically deliver content to your audience and run email campaigns.

Feature highlights:

• AI-powered local SEO tools
• Multichannel inbox communication
• Reputation management
• Social marketing
• Google Business Profile optimization
• Marketing automation

 
Vendasta also offers white-label listings management and white-label local SEO software so you can grow your client list without taxing your agency’s resources.

2. BrightLocal

BrightLocal is another local SEO tool that offers a range of features to help improve clients’ local search rankings. The tool includes a Google Business Profile audit, local search rank tracking, citation tracking, and review monitoring. BrightLocal also provides insights into your competitors' local search rankings, allowing you to adjust your strategy accordingly. The tool is available on a subscription basis, with pricing based on the number of locations you wish to track.

Feature highlights:

• Google Business Profile audit
• Local search rank tracking
• Citation tracking
• Review monitoring
• Competitor insights

3. Whitespark

Whitespark includes a Google Business Profile audit, local search rank tracking, citation tracking, and review monitoring. Whitespark also provides insights into your clients’ competitors' local search rankings, allowing you to adjust your strategy accordingly. The tool is available on a subscription basis, with pricing based on the number of locations you wish to track.

Feature highlights:

• Google Business Profile audit
• Local search rank tracking
• Citation tracking
• Review monitoring
• Competitor insights

4. Moz Local

Moz Local includes a Google Business Profile audit, local search rank tracking, citation tracking, and review monitoring. Moz Local also provides insights into your clients’ competitors' local search rankings, allowing you to adjust your strategy accordingly. The tool is available on a subscription basis, with multiple price points depending on your needs.

Feature highlights:

• Google Business Profile audit
• Local search rank tracking
• Citation tracking
• Review monitoring
• Competitor insights

5. SEMrush

SEMrush is a comprehensive SEO tool that includes features to help improve local search rankings. The tool includes a Google Business Profile audit, local search rank tracking, citation tracking, and review monitoring. SEMrush also provides insights into clients’ competitors' local search rankings. Like the previous tools, SEMrush has multiple subscription options depending on how many people need to access, amount of projects, number of keywords, and other factors.

Feature highlights:

• Google Business Profile audit
• Local search rank tracking
• Citation tracking
• Review monitoring
• Competitor insights

6. Surfer Local

Surfer Local is a local SEO tool that offers a range of features to help improve your local search rankings. The tool includes a Google Business Profile audit, local search rank tracking, citation tracking, and review monitoring. Surfer Local also provides insights into your clients’ competitors' local search rankings, allowing you to adjust your strategy accordingly. Surfer Local has both a free and paid option depending on your needs.

Feature highlights:

• Google Business Profile audit
• Local search rank tracking
• Citation tracking
• Review monitoring
• Competitor insights

7. GeoRanker

GeoRanker includes a Google Business Profile audit, local search rank tracking, citation tracking, and review monitoring. You can also get competitor intel using GeoRanker and the tool has a free trial before choosing between monthly plans.

Feature highlights:

• Google Business Profile audit
• Local search rank tracking
• Citation tracking
• Review monitoring
• Competitor insights

8. GMB Crush

GMB Crush is a local SEO tool that focuses on optimizing your clients’ Google Business Profile profile. The tool includes a Google Business Profile audit, reputation management, and review monitoring. GMB Crush also provides insights into competitors' Google Business Profile profiles, allowing you to adjust your strategy accordingly. GMB Crush has annual or monthly plans depending on what works for you and your clients.

Feature highlights:

• Google Business Profile audit
• Reputation management
• Review monitoring
• Competitor insights

 
Want to go further? Read our guide to find out 10 more tactics to take your local search strategy to the next level.